Industry Statistics Sampler: NAICS 454390

Industry Statistics Sampler:
NAICS 454390
Other direct selling establishments

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
45439	Other Direct Selling Establishments	EC02-44I-19	11/30/2004		407		226

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Sales
($1,000) Annual
payroll
($1,000) Paid
employees

44-45 Retail trade 1,118,447 2,460,886,012 237,195,503 r 13,991,103

454 Nonstore retailers 44,482 123,106,651 12,323,344 r 505,993

4543 Direct selling establishments 27,399 37,203,849 5,246,485 r 221,239

45439 Other direct selling establishments 14,867 14,581,600 2,491,192 r 117,461

454390 Other direct selling establishments 14,867 14,581,600 2,491,192 r 117,461

4543901 Direct selling, furniture, home furnishings, electronics, & appl 4,284 3,617,293 551,054 29,503

4543902 Direct selling, books, periodicals, videos, & compact discs 1,263 1,751,884 324,225 r 19,475

4543903 Direct selling, other merchandise 9,320 9,212,423 1,615,913 68,483

NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
44-45	Retail trade	1,118,447	2,460,886,012	237,195,503	r 13,991,103
454	Nonstore retailers	44,482	123,106,651	12,323,344	r 505,993
4543	Direct selling establishments	27,399	37,203,849	5,246,485	r 221,239
45439	Other direct selling establishments	14,867	14,581,600	2,491,192	r 117,461
454390	Other direct selling establishments	14,867	14,581,600	2,491,192	r 117,461
4543901	Direct selling, furniture, home furnishings, electronics, & appl	4,284	3,617,293	551,054	29,503
4543902	Direct selling, books, periodicals, videos, & compact discs	1,263	1,751,884	324,225	r 19,475
4543903	Direct selling, other merchandise	9,320	9,212,423	1,615,913	68,483

Table includes only establishments with payroll.

NAICS 454390: Other Direct Selling Establishments . This U.S. industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Sales
($1,000) Paid
employees Annual
payroll
($1,000)

454390 Not Comparable Other direct selling establishments 14,867 14,581,600 117,461 2,491,192

6% of 5421
Freezer and locker meat provisioners
165 285,406 2,176 43,464

94% of 5963
Other direct selling establishments
14,702 14,296,194 29,355 2,447,728

5963
Direct selling, furniture, home furnishings, electronics, & appl
4,248 3,593,747 29,355 547,845

5963
Direct selling, videos, tapes, compact discs, and records
210 265,527 2,242 47,826

5963
Direct selling, books and magazines
513 1,241,091 11,826 224,026

5963
Direct selling, stationery
137 105,558 740 16,573

5963
Direct selling, newspapers
540 245,266 5,407 52,373

5963
Direct selling, cameras and photographic equipment
36 23,546 148 3,209

5963
Direct selling, all other merchandise
9,018 8,821,459 65,567 1,555,876

=sum of SIC parts listed below the symbol

NAICS	SIC	Description	Estab- lish- ments	Sales ($1,000)	Paid employees	Annual payroll ($1,000)
454390		Other direct selling establishments	14,867	14,581,600	117,461	2,491,192
6% of	5421	Freezer and locker meat provisioners	165	285,406	2,176	43,464
94% of	5963	Other direct selling establishments	14,702	14,296,194	29,355	2,447,728
	5963	Direct selling, furniture, home furnishings, electronics, & appl	4,248	3,593,747	29,355	547,845
	5963	Direct selling, videos, tapes, compact discs, and records	210	265,527	2,242	47,826
	5963	Direct selling, books and magazines	513	1,241,091	11,826	224,026
	5963	Direct selling, stationery	137	105,558	740	16,573
	5963	Direct selling, newspapers	540	245,266	5,407	52,373
	5963	Direct selling, cameras and photographic equipment	36	23,546	148	3,209
	5963	Direct selling, all other merchandise	9,018	8,821,459	65,567	1,555,876

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Sales
($1,000) Annual payroll
($1,000) Paid employees

5421 Meat and fish (seafood) markets, including freezer provisioners 1997 7,081 4,881,306 570,468 39,552
1992 8,941 5,040,901 555,662 45,139
% chg -20.8 -3.2 2.7 -12.4

5963 Direct selling establishments 1997 17,295 15,175,591 2,618,238 126,968
1992 13,641 10,170,286 1,969,292 119,417
% chg 26.8 49.2 33.0 6.3

$$ 1992 sales data include sales from catalog order desks. 1997 sales data exclude sales from catalog order desks.

SIC	1987 SIC Description	Year	Establishments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
5421	Meat and fish (seafood) markets, including freezer provisioners	1997	7,081	4,881,306	570,468	39,552
1992	8,941	5,040,901	555,662	45,139
% chg	-20.8	-3.2	2.7	-12.4
5963	Direct selling establishments	1997	17,295	15,175,591	2,618,238	126,968
1992	13,641	10,170,286	1,969,292	119,417
% chg	26.8	49.2	33.0	6.3

Geographic Distribution -- Other direct selling establishments: 1997

Data for the Retail trade sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Sales
($1,000) Sales
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States 14,867 14,581,600 100.00 2,491,192 r 117,461

California 1,443 1,439,171 9.87 273,359 12,836

Illinois 654 1,281,989 8.79 161,276 6,511

Florida 1,079 876,134 6.01 140,998 7,003

New York 874 755,409 5.18 129,578 5,947

Texas 869 741,093 5.08 132,253 6,073

Connecticut 183 612,062 4.20 94,038 2,753

Nebraska 125 520,948 3.57 85,937 4,208

Pennsylvania 579 516,693 3.54 105,560 5,198

New Jersey 432 492,112 3.37 78,862 4,204

Minnesota 342 488,119 3.35 78,554 3,091

Arizona 282 478,769 3.28 66,377 3,103

Ohio 579 450,889 3.09 90,312 5,023

Michigan 491 413,662 2.84 69,206 3,303

Virginia 423 409,686 2.81 69,884 3,380

Massachusetts 282 380,854 2.61 58,122 2,277

North Carolina 423 302,500 2.07 56,958 2,744

Louisiana 197 301,654 2.07 44,249 1,806

Washington 379 289,723 1.99 53,119 2,637

Iowa 238 280,690 1.92 49,034 1,489

Indiana 384 274,467 1.88 51,300 2,295

Utah 153 257,609 1.77 47,454 2,732

Colorado 313 246,895 1.69 45,396 2,617

Maryland 349 246,866 1.69 50,831 2,378

Georgia 383 242,124 1.66 47,790 2,473

Missouri 388 239,724 1.64 47,586 2,490

Wisconsin 316 222,130 1.52 48,911 2,461

Tennessee 265 209,524 1.44 36,740 1,899

Oregon 223 174,532 1.20 25,504 1,287

Oklahoma 176 151,693 1.04 28,166 1,381

Kentucky 191 139,029 0.95 23,555 1,356

South Carolina 192 117,123 0.80 18,545 1,048

Alabama 175 111,238 0.76 19,851 1,124

Nevada 100 109,074 0.75 18,158 787

Arkansas 129 63,239 0.43 10,437 663

New Mexico 89 57,614 0.40 10,730 585

Montana 81 57,531 0.39 10,055 546

Maine 76 57,129 0.39 9,289 482

North Dakota 60 55,033 0.38 8,046 357

New Hampshire 82 54,672 0.37 10,514 490

Mississippi 93 48,733 0.33 10,092 559

Vermont 55 38,389 0.26 5,519 247

West Virginia 66 33,696 0.23 7,680 403

Delaware 44 32,936 0.23 4,864 250

Rhode Island 53 29,121 0.20 6,658 376

Wyoming 38 25,246 0.17 5,095 190

Alaska 29 10,314 0.07 1,975 141

All other states, including those below 490 243,762 1.67 42,775 r 2,258

Kansas 213 D D (1000-2499)

Hawaii 75 D D (250-499)

Idaho 96 D D (250-499)

South Dakota 80 D D (250-499)

District of Columbia 26 D D (100-249)

State	Estab- lish- ments	Sales ($1,000)	Sales % of U.S.	Annual payroll ($1,000)	Paid employees
United States	14,867	14,581,600	100.00	2,491,192	r 117,461
California	1,443	1,439,171	9.87	273,359	12,836
Illinois	654	1,281,989	8.79	161,276	6,511
Florida	1,079	876,134	6.01	140,998	7,003
New York	874	755,409	5.18	129,578	5,947
Texas	869	741,093	5.08	132,253	6,073
Connecticut	183	612,062	4.20	94,038	2,753
Nebraska	125	520,948	3.57	85,937	4,208
Pennsylvania	579	516,693	3.54	105,560	5,198
New Jersey	432	492,112	3.37	78,862	4,204
Minnesota	342	488,119	3.35	78,554	3,091
Arizona	282	478,769	3.28	66,377	3,103
Ohio	579	450,889	3.09	90,312	5,023
Michigan	491	413,662	2.84	69,206	3,303
Virginia	423	409,686	2.81	69,884	3,380
Massachusetts	282	380,854	2.61	58,122	2,277
North Carolina	423	302,500	2.07	56,958	2,744
Louisiana	197	301,654	2.07	44,249	1,806
Washington	379	289,723	1.99	53,119	2,637
Iowa	238	280,690	1.92	49,034	1,489
Indiana	384	274,467	1.88	51,300	2,295
Utah	153	257,609	1.77	47,454	2,732
Colorado	313	246,895	1.69	45,396	2,617
Maryland	349	246,866	1.69	50,831	2,378
Georgia	383	242,124	1.66	47,790	2,473
Missouri	388	239,724	1.64	47,586	2,490
Wisconsin	316	222,130	1.52	48,911	2,461
Tennessee	265	209,524	1.44	36,740	1,899
Oregon	223	174,532	1.20	25,504	1,287
Oklahoma	176	151,693	1.04	28,166	1,381
Kentucky	191	139,029	0.95	23,555	1,356
South Carolina	192	117,123	0.80	18,545	1,048
Alabama	175	111,238	0.76	19,851	1,124
Nevada	100	109,074	0.75	18,158	787
Arkansas	129	63,239	0.43	10,437	663
New Mexico	89	57,614	0.40	10,730	585
Montana	81	57,531	0.39	10,055	546
Maine	76	57,129	0.39	9,289	482
North Dakota	60	55,033	0.38	8,046	357
New Hampshire	82	54,672	0.37	10,514	490
Mississippi	93	48,733	0.33	10,092	559
Vermont	55	38,389	0.26	5,519	247
West Virginia	66	33,696	0.23	7,680	403
Delaware	44	32,936	0.23	4,864	250
Rhode Island	53	29,121	0.20	6,658	376
Wyoming	38	25,246	0.17	5,095	190
Alaska	29	10,314	0.07	1,975	141
All other states, including those below	490	243,762	1.67	42,775	r 2,258
Kansas	213	D		D	(1000-2499)
Hawaii	75	D		D	(250-499)
Idaho	96	D		D	(250-499)
South Dakota	80	D		D	(250-499)
District of Columbia	26	D		D	(100-249)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

EC97R44S-LS Merchandise Line Sales ** Includes sales by industry by merchandise line for the U.S. AFF and CD-ROM include data for states and metropolitan areas.

EC97R44S-SZ Establishment and Firm Size Includes firms by sales size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by sales size and by employment size for the U.S.

EC97R44S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97R44S-SM Summary Republication of key tables from other reports

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 62 % of establishments and 2.7 % of receipts in this sector, but are excluded from the reports above.

Series number	Title	Contents
EC97R44S-LS	Merchandise Line Sales **	Includes sales by industry by merchandise line for the U.S. AFF and CD-ROM include data for states and metropolitan areas.
EC97R44S-SZ	Establishment and Firm Size	Includes firms by sales size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by sales size and by employment size for the U.S.
EC97R44S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97R44S-SM	Summary	Republication of key tables from other reports
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 62 % of establishments and 2.7 % of receipts in this sector, but are excluded from the reports above.

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

RT-45401 Electronic shopping, vending operators, and direct selling

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Nonemployer Statistics Annual State, metro area, county Number of establishments and sales of firms with no paid employees

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Title (with link to data)	Frequency	Smallest Geography	Contents
County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
Nonemployer Statistics	Annual	State, metro area, county	Number of establishments and sales of firms with no paid employees
Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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