Industry Statistics Sampler: NAICS 541613

Industry Statistics Sampler:
NAICS 541613
Marketing consulting services

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5416	Management, Scientific, and Technical Consulting Services	EC02-54I-06	09/27/2004		400		213

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5416 Management, scientific, & technical consulting services Taxable 80,426 63,428,740 26,581,677 511,252

54161 Management consulting services Taxable 60,794 52,224,697 22,296,821 411,044

541613 Marketing consulting services Taxable 12,498 7,874,497 2,547,408 61,418

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5416	Management, scientific, & technical consulting services	Taxable	80,426	63,428,740	26,581,677	511,252
	54161	Management consulting services	Taxable	60,794	52,224,697	22,296,821	411,044
	541613	Marketing consulting services	Taxable	12,498	7,874,497	2,547,408	61,418

Table includes only establishments with payroll.

NAICS 541613: Marketing Consulting Services . This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541613 Not Comparable Marketing consulting services Taxable 12,498 7,874,497 61,418 2,547,408

18% of 8742
Marketing consulting services
Taxable 12,498 7,874,497 61,418 2,547,408

% Comparability may be limited because of changes in assignment of tax status by industry.

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541613		Marketing consulting services	Taxable	12,498	7,874,497	61,418	2,547,408
18% of	8742	Marketing consulting services	Taxable	12,498	7,874,497	61,418	2,547,408

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

8742 Management consulting services % Taxable 1997 49,430 44,095,603 18,430,017 337,699
1992 33,762 22,628,984 9,619,653 211,781
% chg 46.4 94.9 91.6 59.5

Exempt 1997 0 0 0 0
1992 N N N N
% chg N N N N

N=Not comparable

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
8742	Management consulting services %	Taxable	1997	49,430	44,095,603	18,430,017	337,699
1992	33,762	22,628,984	9,619,653	211,781
% chg	46.4	94.9	91.6	59.5
Exempt	1997	0	0	0	0
1992	N	N	N	N
% chg	N	N	N	N

Geographic Distribution -- Marketing consulting services: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 12,498 7,874,497 100.00 2,547,408 61,418

California Total 1,624 975,484 12.39 275,102 6,416

Illinois Total 870 801,959 10.18 270,719 8,059

New York Total 1,000 683,548 8.68 212,698 3,862

Florida Total 1,058 527,155 6.69 188,592 4,993

Minnesota Total 358 452,061 5.74 96,813 2,125

Massachusetts Total 446 423,261 5.38 138,950 2,868

New Jersey Total 570 408,045 5.18 143,703 4,330

Michigan Total 336 398,481 5.06 125,796 4,260

Connecticut Total 336 396,994 5.04 160,551 2,009

Texas Total 585 362,555 4.60 145,443 3,007

Pennsylvania Total 429 271,190 3.44 99,899 1,863

Georgia Total 443 213,760 2.71 60,935 1,295

Virginia Total 469 201,285 2.56 76,289 1,715

Ohio Total 388 151,688 1.93 52,357 1,253

Colorado Total 301 139,170 1.77 51,152 1,135

Arizona Total 244 128,170 1.63 37,221 1,038

Indiana Total 170 108,835 1.38 35,692 940

Maryland Total 279 107,939 1.37 33,433 800

Wisconsin Total 150 98,964 1.26 31,004 825

North Carolina Total 274 97,243 1.23 30,116 927

Nevada Total 127 89,230 1.13 24,758 694

Missouri Total 215 85,081 1.08 26,684 831

Washington Total 259 82,790 1.05 25,765 613

Tennessee Total 146 79,146 1.01 23,372 957

District of Columbia Total 99 70,847 0.90 24,967 382

Utah Total 99 66,949 0.85 19,558 509

South Carolina Total 100 52,546 0.67 16,969 405

New Hampshire Total 73 44,752 0.57 15,690 269

Kansas Total 109 42,742 0.54 12,504 440

Kentucky Total 90 36,204 0.46 7,914 223

Oregon Total 122 33,942 0.43 12,296 376

Alabama Total 64 27,723 0.35 6,191 154

Hawaii Total 48 25,930 0.33 6,168 184

Oklahoma Total 48 19,387 0.25 4,977 124

Iowa Total 52 19,367 0.25 6,069 203

Mississippi Total 26 16,947 0.22 3,293 85

Nebraska Total 48 14,377 0.18 5,046 103

Arkansas Total 50 13,869 0.18 3,192 88

New Mexico Total 41 11,963 0.15 3,251 70

Idaho Total 27 11,334 0.14 4,627 66

Rhode Island Total 40 11,303 0.14 4,030 103

Delaware Total 37 11,273 0.14 6,324 131

Maine Total 41 9,660 0.12 3,063 94

Wyoming Total 9 5,480 0.07 1,393 43

Montana Total 33 5,390 0.07 1,535 67

Vermont Total 29 5,343 0.07 1,772 56

West Virginia Total 29 5,266 0.07 2,357 203

South Dakota Total 17 2,761 0.04 767 39

All other states, including those below Total 90 25,108 0.32 6,411 186

Louisiana Total 67 D D (100-249)

North Dakota Total 11 D D (20-99)

Alaska Total 12 D D (1-19)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	12,498	7,874,497	100.00	2,547,408	61,418
California	Total	1,624	975,484	12.39	275,102	6,416
Illinois	Total	870	801,959	10.18	270,719	8,059
New York	Total	1,000	683,548	8.68	212,698	3,862
Florida	Total	1,058	527,155	6.69	188,592	4,993
Minnesota	Total	358	452,061	5.74	96,813	2,125
Massachusetts	Total	446	423,261	5.38	138,950	2,868
New Jersey	Total	570	408,045	5.18	143,703	4,330
Michigan	Total	336	398,481	5.06	125,796	4,260
Connecticut	Total	336	396,994	5.04	160,551	2,009
Texas	Total	585	362,555	4.60	145,443	3,007
Pennsylvania	Total	429	271,190	3.44	99,899	1,863
Georgia	Total	443	213,760	2.71	60,935	1,295
Virginia	Total	469	201,285	2.56	76,289	1,715
Ohio	Total	388	151,688	1.93	52,357	1,253
Colorado	Total	301	139,170	1.77	51,152	1,135
Arizona	Total	244	128,170	1.63	37,221	1,038
Indiana	Total	170	108,835	1.38	35,692	940
Maryland	Total	279	107,939	1.37	33,433	800
Wisconsin	Total	150	98,964	1.26	31,004	825
North Carolina	Total	274	97,243	1.23	30,116	927
Nevada	Total	127	89,230	1.13	24,758	694
Missouri	Total	215	85,081	1.08	26,684	831
Washington	Total	259	82,790	1.05	25,765	613
Tennessee	Total	146	79,146	1.01	23,372	957
District of Columbia	Total	99	70,847	0.90	24,967	382
Utah	Total	99	66,949	0.85	19,558	509
South Carolina	Total	100	52,546	0.67	16,969	405
New Hampshire	Total	73	44,752	0.57	15,690	269
Kansas	Total	109	42,742	0.54	12,504	440
Kentucky	Total	90	36,204	0.46	7,914	223
Oregon	Total	122	33,942	0.43	12,296	376
Alabama	Total	64	27,723	0.35	6,191	154
Hawaii	Total	48	25,930	0.33	6,168	184
Oklahoma	Total	48	19,387	0.25	4,977	124
Iowa	Total	52	19,367	0.25	6,069	203
Mississippi	Total	26	16,947	0.22	3,293	85
Nebraska	Total	48	14,377	0.18	5,046	103
Arkansas	Total	50	13,869	0.18	3,192	88
New Mexico	Total	41	11,963	0.15	3,251	70
Idaho	Total	27	11,334	0.14	4,627	66
Rhode Island	Total	40	11,303	0.14	4,030	103
Delaware	Total	37	11,273	0.14	6,324	131
Maine	Total	41	9,660	0.12	3,063	94
Wyoming	Total	9	5,480	0.07	1,393	43
Montana	Total	33	5,390	0.07	1,535	67
Vermont	Total	29	5,343	0.07	1,772	56
West Virginia	Total	29	5,266	0.07	2,357	203
South Dakota	Total	17	2,761	0.04	767	39
All other states, including those below	Total	90	25,108	0.32	6,411	186
Louisiana	Total	67	D		D	(100-249)
North Dakota	Total	11	D		D	(20-99)
Alaska	Total	12	D		D	(1-19)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54108 Management and consulting services

PS-54191 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54108	Management and consulting services
PS-54191	Classification form