Industry Statistics Sampler: NAICS 5418

Industry Statistics Sampler:
NAICS 5418
Advertising and related services

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2002 Economic Census Industry Series Reports

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54181 Advertising agencies Taxable 13,390 16,871,520 7,556,880 139,486

54182 Public relations agencies Taxable 6,513 4,771,957 1,951,633 38,735

54183 Media buying services Taxable 882 1,056,713 422,027 8,534

54184 Media representatives Taxable 2,686 3,308,665 1,060,529 26,437

54185 Display advertising Taxable 2,261 4,638,974 823,063 41,357

54186 Direct mail advertising Taxable 3,454 8,672,214 2,426,572 85,669

54187 Advertising material distribution services Taxable 560 829,683 174,956 9,642

54189 Other services related to advertising Taxable 9,086 9,140,356 1,596,457 67,354

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54181	Advertising agencies	Taxable	13,390	16,871,520	7,556,880	139,486
	54182	Public relations agencies	Taxable	6,513	4,771,957	1,951,633	38,735
	54183	Media buying services	Taxable	882	1,056,713	422,027	8,534
	54184	Media representatives	Taxable	2,686	3,308,665	1,060,529	26,437
	54185	Display advertising	Taxable	2,261	4,638,974	823,063	41,357
	54186	Direct mail advertising	Taxable	3,454	8,672,214	2,426,572	85,669
	54187	Advertising material distribution services	Taxable	560	829,683	174,956	9,642
	54189	Other services related to advertising	Taxable	9,086	9,140,356	1,596,457	67,354

Table includes only establishments with payroll.

NAICS 5418: Advertising and Related Services . This NAICS industry group includes establishments classified in the following NAICS industries: 54181, Advertising Agencies; 54182, Public Relations Agencies; 54183, Media Buying Agencies; 54184, Media Representatives; 54185, Display Advertising; 54186, Direct Mail Advertising; 54187, Advertising Material Distribution Services; and 84189, Other Services Related to Advertising.

Geographic Distribution -- Advertising and related services: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 38,832 49,290,082 100.00 16,012,117 417,214

New York Total 3,837 8,982,986 18.22 3,654,595 61,844

California Total 4,755 7,034,011 14.27 2,217,519 61,745

Illinois Total 2,301 4,251,988 8.63 1,265,818 28,172

Texas Total 2,343 2,724,248 5.53 806,950 23,618

Florida Total 2,695 2,124,104 4.31 565,023 19,034

New Jersey Total 1,519 1,895,763 3.85 580,943 15,526

Michigan Total 1,135 1,799,543 3.65 581,852 13,676

Pennsylvania Total 1,499 1,704,908 3.46 562,372 15,739

Massachusetts Total 989 1,642,437 3.33 568,616 12,967

Ohio Total 1,429 1,547,734 3.14 436,885 14,141

Minnesota Total 903 1,212,582 2.46 392,462 10,445

Georgia Total 1,165 1,085,748 2.20 345,852 10,018

Connecticut Total 617 1,037,310 2.10 345,654 9,073

Missouri Total 816 954,073 1.94 338,383 9,727

Virginia Total 987 861,875 1.75 300,110 9,288

North Carolina Total 930 793,404 1.61 246,846 8,373

Maryland Total 750 776,106 1.57 233,004 7,756

Wisconsin Total 711 767,152 1.56 207,389 6,564

Washington Total 723 666,062 1.35 220,632 8,858

District of Columbia Total 373 611,536 1.24 273,844 3,933

Tennessee Total 664 609,563 1.24 191,535 5,889

Arizona Total 583 555,734 1.13 118,410 4,789

Indiana Total 632 455,576 0.92 126,321 4,260

Colorado Total 701 449,767 0.91 120,927 4,814

Oregon Total 508 426,460 0.87 162,263 4,543

Iowa Total 275 390,789 0.79 119,362 5,587

Kansas Total 372 373,718 0.76 97,721 3,397

Kentucky Total 351 365,498 0.74 100,372 3,668

Utah Total 282 337,597 0.68 71,529 2,078

Louisiana Total 451 314,166 0.64 71,722 3,396

Nevada Total 308 301,879 0.61 70,351 2,258

Alabama Total 400 292,622 0.59 88,397 2,752

South Carolina Total 385 244,965 0.50 69,252 2,630

Nebraska Total 204 232,996 0.47 56,975 1,888

Oklahoma Total 333 220,294 0.45 63,127 2,626

Arkansas Total 233 192,479 0.39 49,563 1,652

Delaware Total 94 158,914 0.32 37,466 1,079

Maine Total 150 158,570 0.32 35,037 1,211

Mississippi Total 171 114,662 0.23 31,974 1,275

Rhode Island Total 132 90,521 0.18 24,301 635

Hawaii Total 135 78,571 0.16 28,015 811

New Hampshire Total 146 77,503 0.16 23,045 736

New Mexico Total 164 68,027 0.14 15,830 662

West Virginia Total 120 60,868 0.12 21,182 779

Idaho Total 106 54,410 0.11 15,095 672

Alaska Total 66 46,193 0.09 11,615 327

South Dakota Total 83 36,441 0.07 11,277 374

Vermont Total 76 34,237 0.07 10,551 377

North Dakota Total 60 32,350 0.07 10,122 454

Montana Total 106 26,061 0.05 9,871 887

Wyoming Total 64 15,081 0.03 4,160 211

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	38,832	49,290,082	100.00	16,012,117	417,214
New York	Total	3,837	8,982,986	18.22	3,654,595	61,844
California	Total	4,755	7,034,011	14.27	2,217,519	61,745
Illinois	Total	2,301	4,251,988	8.63	1,265,818	28,172
Texas	Total	2,343	2,724,248	5.53	806,950	23,618
Florida	Total	2,695	2,124,104	4.31	565,023	19,034
New Jersey	Total	1,519	1,895,763	3.85	580,943	15,526
Michigan	Total	1,135	1,799,543	3.65	581,852	13,676
Pennsylvania	Total	1,499	1,704,908	3.46	562,372	15,739
Massachusetts	Total	989	1,642,437	3.33	568,616	12,967
Ohio	Total	1,429	1,547,734	3.14	436,885	14,141
Minnesota	Total	903	1,212,582	2.46	392,462	10,445
Georgia	Total	1,165	1,085,748	2.20	345,852	10,018
Connecticut	Total	617	1,037,310	2.10	345,654	9,073
Missouri	Total	816	954,073	1.94	338,383	9,727
Virginia	Total	987	861,875	1.75	300,110	9,288
North Carolina	Total	930	793,404	1.61	246,846	8,373
Maryland	Total	750	776,106	1.57	233,004	7,756
Wisconsin	Total	711	767,152	1.56	207,389	6,564
Washington	Total	723	666,062	1.35	220,632	8,858
District of Columbia	Total	373	611,536	1.24	273,844	3,933
Tennessee	Total	664	609,563	1.24	191,535	5,889
Arizona	Total	583	555,734	1.13	118,410	4,789
Indiana	Total	632	455,576	0.92	126,321	4,260
Colorado	Total	701	449,767	0.91	120,927	4,814
Oregon	Total	508	426,460	0.87	162,263	4,543
Iowa	Total	275	390,789	0.79	119,362	5,587
Kansas	Total	372	373,718	0.76	97,721	3,397
Kentucky	Total	351	365,498	0.74	100,372	3,668
Utah	Total	282	337,597	0.68	71,529	2,078
Louisiana	Total	451	314,166	0.64	71,722	3,396
Nevada	Total	308	301,879	0.61	70,351	2,258
Alabama	Total	400	292,622	0.59	88,397	2,752
South Carolina	Total	385	244,965	0.50	69,252	2,630
Nebraska	Total	204	232,996	0.47	56,975	1,888
Oklahoma	Total	333	220,294	0.45	63,127	2,626
Arkansas	Total	233	192,479	0.39	49,563	1,652
Delaware	Total	94	158,914	0.32	37,466	1,079
Maine	Total	150	158,570	0.32	35,037	1,211
Mississippi	Total	171	114,662	0.23	31,974	1,275
Rhode Island	Total	132	90,521	0.18	24,301	635
Hawaii	Total	135	78,571	0.16	28,015	811
New Hampshire	Total	146	77,503	0.16	23,045	736
New Mexico	Total	164	68,027	0.14	15,830	662
West Virginia	Total	120	60,868	0.12	21,182	779
Idaho	Total	106	54,410	0.11	15,095	672
Alaska	Total	66	46,193	0.09	11,615	327
South Dakota	Total	83	36,441	0.07	11,277	374
Vermont	Total	76	34,237	0.07	10,551	377
North Dakota	Total	60	32,350	0.07	10,122	454
Montana	Total	106	26,061	0.05	9,871	887
Wyoming	Total	64	15,081	0.03	4,160	211

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

Annual Capital Expenditures Survey Annual U.S. Capital expenditures for structures and equipment for companies with paid employees

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Nonemployer Statistics Annual State, metro area, county Number of establishments and sales of firms with no paid employees

Service Annual Survey: Professional, Scientific, and Technical Services Annual U.S. Estimated revenue for employer and nonemployer firms

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Title (with link to data)	Frequency	Smallest Geography	Contents
Annual Capital Expenditures Survey	Annual	U.S.	Capital expenditures for structures and equipment for companies with paid employees
County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
Nonemployer Statistics	Annual	State, metro area, county	Number of establishments and sales of firms with no paid employees
Service Annual Survey: Professional, Scientific, and Technical Services	Annual	U.S.	Estimated revenue for employer and nonemployer firms
Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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