Industry Statistics Sampler: NAICS 541810

Industry Statistics Sampler:
NAICS 541810
Advertising agencies

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54181 Advertising agencies Taxable 13,390 16,871,520 7,556,880 139,486

541810 Advertising agencies Taxable 13,390 16,871,520 7,556,880 139,486

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54181	Advertising agencies	Taxable	13,390	16,871,520	7,556,880	139,486
	541810	Advertising agencies	Taxable	13,390	16,871,520	7,556,880	139,486

Table includes only establishments with payroll.

NAICS 541810: Advertising Agencies . This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Historical Comparability - Bridge Between NAICS and SIC

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541810 Comparable Advertising agencies Taxable 13,390 16,871,520 139,486 7,556,880

7311
Advertising agencies
Taxable 13,390 16,871,520 139,486 7,556,880

% Comparability may be limited because of changes in assignment of tax status by industry.

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541810		Advertising agencies	Taxable	13,390	16,871,520	139,486	7,556,880
	7311	Advertising agencies	Taxable	13,390	16,871,520	139,486	7,556,880

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

7311 Advertising agencies Taxable 1997 13,390 16,871,520 7,556,880 139,486
1992 13,879 13,607,846 5,649,104 132,042
% chg -3.5 24.0 33.8 5.6

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
7311	Advertising agencies	Taxable	1997	13,390	16,871,520	7,556,880	139,486
1992	13,879	13,607,846	5,649,104	132,042
% chg	-3.5	24.0	33.8	5.6

Geographic Distribution -- Advertising agencies: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 13,390 16,871,520 100.00 7,556,880 139,486

New York Total 1,395 4,408,893 26.13 2,190,940 30,878

California Total 1,531 2,204,342 13.07 979,101 16,681

Illinois Total 789 1,546,315 9.17 689,790 10,904

Michigan Total 404 854,034 5.06 358,449 6,863

Texas Total 794 799,177 4.74 367,894 7,872

Massachusetts Total 353 567,468 3.36 227,039 4,462

New Jersey Total 536 519,785 3.08 234,712 4,560

Florida Total 955 503,817 2.99 218,469 5,273

Pennsylvania Total 570 477,192 2.83 204,723 4,601

Minnesota Total 315 457,680 2.71 196,244 3,745

Ohio Total 531 421,969 2.50 192,752 4,680

Georgia Total 367 334,622 1.98 142,302 3,059

Missouri Total 253 297,839 1.77 137,983 2,956

North Carolina Total 318 260,329 1.54 110,388 2,309

Connecticut Total 242 257,019 1.52 115,420 1,875

Virginia Total 299 235,878 1.40 109,562 2,215

Wisconsin Total 277 227,805 1.35 101,569 2,479

Utah Total 110 199,684 1.18 42,022 934

Maryland Total 238 192,791 1.14 87,601 2,083

Oregon Total 201 191,387 1.13 77,677 1,644

Tennessee Total 215 184,973 1.10 78,177 1,711

Washington Total 219 165,593 0.98 75,887 1,638

Arizona Total 200 144,957 0.86 38,579 1,117

Indiana Total 216 127,667 0.76 50,486 1,365

Alabama Total 147 109,578 0.65 42,621 1,065

Colorado Total 234 109,142 0.65 46,607 1,147

Kentucky Total 128 105,554 0.63 46,093 1,245

Nevada Total 111 99,936 0.59 28,269 727

Iowa Total 91 84,896 0.50 38,319 988

South Carolina Total 133 76,351 0.45 33,580 872

Oklahoma Total 112 71,640 0.42 29,654 729

Louisiana Total 169 64,617 0.38 28,406 868

Arkansas Total 85 52,381 0.31 22,782 585

Nebraska Total 78 51,280 0.30 26,457 717

Hawaii Total 67 51,076 0.30 19,571 475

District of Columbia Total 31 44,793 0.27 22,772 344

Rhode Island Total 52 40,992 0.24 14,730 329

New Mexico Total 69 36,629 0.22 8,590 288

Maine Total 60 33,873 0.20 13,285 315

New Hampshire Total 63 31,308 0.19 11,252 270

Mississippi Total 50 23,686 0.14 11,002 305

Idaho Total 33 21,845 0.13 6,514 201

Alaska Total 20 21,322 0.13 6,904 144

South Dakota Total 32 16,590 0.10 6,661 172

West Virginia Total 29 15,369 0.09 6,227 206

Vermont Total 31 14,458 0.09 5,822 174

North Dakota Total 21 9,148 0.05 4,907 174

Montana Total 32 8,810 0.05 3,871 158

Wyoming Total 18 4,104 0.02 1,325 44

All other states, including those below Total 166 90,926 0.54 42,893 1,040

Kansas Total 134 D D (500-999)

Delaware Total 32 D D (250-499)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	13,390	16,871,520	100.00	7,556,880	139,486
New York	Total	1,395	4,408,893	26.13	2,190,940	30,878
California	Total	1,531	2,204,342	13.07	979,101	16,681
Illinois	Total	789	1,546,315	9.17	689,790	10,904
Michigan	Total	404	854,034	5.06	358,449	6,863
Texas	Total	794	799,177	4.74	367,894	7,872
Massachusetts	Total	353	567,468	3.36	227,039	4,462
New Jersey	Total	536	519,785	3.08	234,712	4,560
Florida	Total	955	503,817	2.99	218,469	5,273
Pennsylvania	Total	570	477,192	2.83	204,723	4,601
Minnesota	Total	315	457,680	2.71	196,244	3,745
Ohio	Total	531	421,969	2.50	192,752	4,680
Georgia	Total	367	334,622	1.98	142,302	3,059
Missouri	Total	253	297,839	1.77	137,983	2,956
North Carolina	Total	318	260,329	1.54	110,388	2,309
Connecticut	Total	242	257,019	1.52	115,420	1,875
Virginia	Total	299	235,878	1.40	109,562	2,215
Wisconsin	Total	277	227,805	1.35	101,569	2,479
Utah	Total	110	199,684	1.18	42,022	934
Maryland	Total	238	192,791	1.14	87,601	2,083
Oregon	Total	201	191,387	1.13	77,677	1,644
Tennessee	Total	215	184,973	1.10	78,177	1,711
Washington	Total	219	165,593	0.98	75,887	1,638
Arizona	Total	200	144,957	0.86	38,579	1,117
Indiana	Total	216	127,667	0.76	50,486	1,365
Alabama	Total	147	109,578	0.65	42,621	1,065
Colorado	Total	234	109,142	0.65	46,607	1,147
Kentucky	Total	128	105,554	0.63	46,093	1,245
Nevada	Total	111	99,936	0.59	28,269	727
Iowa	Total	91	84,896	0.50	38,319	988
South Carolina	Total	133	76,351	0.45	33,580	872
Oklahoma	Total	112	71,640	0.42	29,654	729
Louisiana	Total	169	64,617	0.38	28,406	868
Arkansas	Total	85	52,381	0.31	22,782	585
Nebraska	Total	78	51,280	0.30	26,457	717
Hawaii	Total	67	51,076	0.30	19,571	475
District of Columbia	Total	31	44,793	0.27	22,772	344
Rhode Island	Total	52	40,992	0.24	14,730	329
New Mexico	Total	69	36,629	0.22	8,590	288
Maine	Total	60	33,873	0.20	13,285	315
New Hampshire	Total	63	31,308	0.19	11,252	270
Mississippi	Total	50	23,686	0.14	11,002	305
Idaho	Total	33	21,845	0.13	6,514	201
Alaska	Total	20	21,322	0.13	6,904	144
South Dakota	Total	32	16,590	0.10	6,661	172
West Virginia	Total	29	15,369	0.09	6,227	206
Vermont	Total	31	14,458	0.09	5,822	174
North Dakota	Total	21	9,148	0.05	4,907	174
Montana	Total	32	8,810	0.05	3,871	158
Wyoming	Total	18	4,104	0.02	1,325	44
All other states, including those below	Total	166	90,926	0.54	42,893	1,040
Kansas	Total	134	D		D	(500-999)
Delaware	Total	32	D		D	(250-499)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54110 Advertising and related services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54110	Advertising and related services
PS-54193	Classification form