Industry Statistics Sampler: NAICS 541820

Industry Statistics Sampler:
NAICS 541820
Public relations agencies

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54182 Public relations agencies Taxable 6,513 4,771,957 1,951,633 38,735

541820 Public relations agencies Taxable 6,513 4,771,957 1,951,633 38,735

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54182	Public relations agencies	Taxable	6,513	4,771,957	1,951,633	38,735
	541820	Public relations agencies	Taxable	6,513	4,771,957	1,951,633	38,735

Table includes only establishments with payroll.

NAICS 541820: Public Relations Agencies . This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Historical Comparability - Bridge Between NAICS and SIC

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541820 Comparable Public relations agencies Taxable 6,513 4,771,957 38,735 1,951,633

8743
Public relations services
Taxable 6,513 4,771,957 38,735 1,951,633

% Comparability may be limited because of changes in assignment of tax status by industry.

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541820		Public relations agencies	Taxable	6,513	4,771,957	38,735	1,951,633
	8743	Public relations services	Taxable	6,513	4,771,957	38,735	1,951,633

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

8743 Public relations services % Taxable 1997 6,513 4,771,957 1,951,633 38,735
1992 5,103 2,890,250 1,088,058 27,021
% chg 27.6 65.1 79.4 43.4

Exempt 1997 0 0 0 0
1992 N N N N
% chg N N N N

N=Not comparable

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
8743	Public relations services %	Taxable	1997	6,513	4,771,957	1,951,633	38,735
1992	5,103	2,890,250	1,088,058	27,021
% chg	27.6	65.1	79.4	43.4
Exempt	1997	0	0	0	0
1992	N	N	N	N
% chg	N	N	N	N

Geographic Distribution -- Public relations agencies: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 6,513 4,771,957 100.00 1,951,633 38,735

New York Total 941 1,134,656 23.78 492,951 7,969

California Total 1,074 816,703 17.11 333,414 6,821

District of Columbia Total 312 493,925 10.35 230,629 3,192

Illinois Total 339 321,902 6.75 115,225 2,155

Massachusetts Total 195 224,481 4.70 93,790 2,018

Texas Total 333 165,377 3.47 59,896 1,411

New Jersey Total 246 142,106 2.98 51,562 1,069

Florida Total 385 135,730 2.84 47,984 1,441

Virginia Total 207 114,465 2.40 42,302 773

Pennsylvania Total 169 103,865 2.18 41,904 1,061

Ohio Total 185 92,632 1.94 34,202 807

Georgia Total 171 88,664 1.86 34,247 800

Michigan Total 141 86,710 1.82 37,421 820

Oregon Total 97 85,739 1.80 44,518 893

Missouri Total 104 82,173 1.72 40,955 805

Minnesota Total 123 80,859 1.69 35,289 749

Colorado Total 134 72,362 1.52 23,297 565

North Carolina Total 120 66,011 1.38 21,309 581

Washington Total 145 60,130 1.26 25,297 559

Connecticut Total 87 53,531 1.12 17,648 306

Tennessee Total 84 52,263 1.10 19,210 529

Wisconsin Total 86 38,771 0.81 15,432 401

Maryland Total 121 29,099 0.61 10,470 320

Indiana Total 49 23,598 0.49 6,612 215

Arizona Total 73 23,584 0.49 8,337 230

Alabama Total 42 18,679 0.39 5,627 148

Louisiana Total 66 16,896 0.35 5,251 190

Nevada Total 39 16,513 0.35 6,332 157

Utah Total 36 12,038 0.25 4,094 128

South Carolina Total 41 12,011 0.25 5,204 108

Kentucky Total 26 9,376 0.20 4,058 124

Oklahoma Total 41 8,766 0.18 3,517 147

West Virginia Total 19 8,576 0.18 3,865 97

Hawaii Total 14 7,906 0.17 3,729 88

New Hampshire Total 16 7,688 0.16 2,980 77

Maine Total 27 7,281 0.15 3,384 132

Iowa Total 32 6,168 0.13 1,984 64

Mississippi Total 11 6,043 0.13 1,773 92

Arkansas Total 19 4,906 0.10 1,402 56

Rhode Island Total 19 4,551 0.10 1,382 46

Idaho Total 16 4,301 0.09 1,715 73

Alaska Total 12 4,073 0.09 870 14

Vermont Total 9 3,263 0.07 707 22

Nebraska Total 16 3,251 0.07 1,133 38

New Mexico Total 24 2,982 0.06 1,248 33

Montana Total 10 2,754 0.06 2,131 251

South Dakota Total 5 1,181 0.02 317 8

Wyoming Total 6 1,143 0.02 331 19

All other states, including those below Total 46 12,275 0.26 4,698 133

Kansas Total 35 D D (100-249)

Delaware Total 9 D D (1-19)

North Dakota Total 2 D D (1-19)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	6,513	4,771,957	100.00	1,951,633	38,735
New York	Total	941	1,134,656	23.78	492,951	7,969
California	Total	1,074	816,703	17.11	333,414	6,821
District of Columbia	Total	312	493,925	10.35	230,629	3,192
Illinois	Total	339	321,902	6.75	115,225	2,155
Massachusetts	Total	195	224,481	4.70	93,790	2,018
Texas	Total	333	165,377	3.47	59,896	1,411
New Jersey	Total	246	142,106	2.98	51,562	1,069
Florida	Total	385	135,730	2.84	47,984	1,441
Virginia	Total	207	114,465	2.40	42,302	773
Pennsylvania	Total	169	103,865	2.18	41,904	1,061
Ohio	Total	185	92,632	1.94	34,202	807
Georgia	Total	171	88,664	1.86	34,247	800
Michigan	Total	141	86,710	1.82	37,421	820
Oregon	Total	97	85,739	1.80	44,518	893
Missouri	Total	104	82,173	1.72	40,955	805
Minnesota	Total	123	80,859	1.69	35,289	749
Colorado	Total	134	72,362	1.52	23,297	565
North Carolina	Total	120	66,011	1.38	21,309	581
Washington	Total	145	60,130	1.26	25,297	559
Connecticut	Total	87	53,531	1.12	17,648	306
Tennessee	Total	84	52,263	1.10	19,210	529
Wisconsin	Total	86	38,771	0.81	15,432	401
Maryland	Total	121	29,099	0.61	10,470	320
Indiana	Total	49	23,598	0.49	6,612	215
Arizona	Total	73	23,584	0.49	8,337	230
Alabama	Total	42	18,679	0.39	5,627	148
Louisiana	Total	66	16,896	0.35	5,251	190
Nevada	Total	39	16,513	0.35	6,332	157
Utah	Total	36	12,038	0.25	4,094	128
South Carolina	Total	41	12,011	0.25	5,204	108
Kentucky	Total	26	9,376	0.20	4,058	124
Oklahoma	Total	41	8,766	0.18	3,517	147
West Virginia	Total	19	8,576	0.18	3,865	97
Hawaii	Total	14	7,906	0.17	3,729	88
New Hampshire	Total	16	7,688	0.16	2,980	77
Maine	Total	27	7,281	0.15	3,384	132
Iowa	Total	32	6,168	0.13	1,984	64
Mississippi	Total	11	6,043	0.13	1,773	92
Arkansas	Total	19	4,906	0.10	1,402	56
Rhode Island	Total	19	4,551	0.10	1,382	46
Idaho	Total	16	4,301	0.09	1,715	73
Alaska	Total	12	4,073	0.09	870	14
Vermont	Total	9	3,263	0.07	707	22
Nebraska	Total	16	3,251	0.07	1,133	38
New Mexico	Total	24	2,982	0.06	1,248	33
Montana	Total	10	2,754	0.06	2,131	251
South Dakota	Total	5	1,181	0.02	317	8
Wyoming	Total	6	1,143	0.02	331	19
All other states, including those below	Total	46	12,275	0.26	4,698	133
Kansas	Total	35	D		D	(100-249)
Delaware	Total	9	D		D	(1-19)
North Dakota	Total	2	D		D	(1-19)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54110 Advertising and related services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54110	Advertising and related services
PS-54193	Classification form