 |
Industry Statistics Sampler:
NAICS 541830 Media buying services |
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| See also 2002 Economic Census data. |
| 2002 Census | Hierarchy, 1997 | Definition | Comparability | SIC 97-92 | States | Census pubs | Annual+ data |
| 2002 NAICS | Report title | Report number | Release date (PDF) |
Full report | Tables only | ||
|---|---|---|---|---|---|---|---|
| Link to |
Size in kb |
Link to |
Size in kb |
||||
| 5418 | Advertising and Related Services | EC02-54I-08 | 10/21/2004 | 
| 425 |
| 236 |
Introductory text includes scope and methodology.
For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
| Indus- try Detail |
NAICS code |
NAICS Title (and link to definition) |
Estab- lish- ments |
Receipts
($1,000) |
Annual payroll ($1,000) |
Paid employees |
|
|---|---|---|---|---|---|---|---|
 |
54 | Professional, scientific, & technical services | Total | 621,129 | 595,250,649 | 231,398,791 | 5,361,210 |
| Taxable | 615,305 | 579,542,139 | 225,376,050 | 5,212,745 | |||
| Exempt | 5,824 | 15,708,510 | 6,022,741 | 148,465 | |||
|
|
541 | Professional, scientific, & technical services | Total | 621,129 | 595,250,649 | 231,398,791 | 5,361,210 |
| Taxable | 615,305 | 579,542,139 | 225,376,050 | 5,212,745 | |||
| Exempt | 5,824 | 15,708,510 | 6,022,741 | 148,465 | |||
|
|
5418 | Advertising & related services | Taxable | 38,832 | 49,290,082 | 16,012,117 | 417,214 |
|
|
54183 | Media buying services | Taxable | 882 | 1,056,713 | 422,027 | 8,534 |
| 541830 | Media buying services | Taxable | 882 | 1,056,713 | 422,027 | 8,534 | |
Table includes only establishments with payroll.
NAICS
541830: Media Buying Agencies
.
This industry comprises establishments primarily engaged in
purchasing advertising time or space from media outlets and
reselling it to advertising agencies or individual companies
directly.
:
Historical Comparability - Bridge Between NAICS and SIC
Comparative Statistics for 4-digit SICs: 1997 and 1992
Data are in current dollars and have not been adjusted for inflation.
Introductory text includes methodology.
Comparative statistics are also available for other industries.
For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.
For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
D = Withheld to avoid disclosure; N = Not available
Other Data from the 1997 Economic Census
2002 Economic Census 2002 Questionnaire
Data from the Other Census Bureau Programs
Last revised: December 02 2004
Questions?
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts
of the SIC are shown.
NAICS
SIC
Description
Estab-
lish-
ments
Receipts
($1,000)
Paid
employees
Annual
payroll
($1,000)
541830
Media buying services
Taxable
882
1,056,713
8,534
422,027
19% of
7319
Taxable
882
1,056,713
8,534
422,027
% Comparability may be limited because of changes in assignment of tax status by industry.
N=Not comparable
SIC
1987 SIC Description
Year
Establishments
Receipts
($1,000)
Annual payroll
($1,000)
Paid employees
7319
Advertising, not elsewhere classified
Taxable
1997
3,166
5,612,129
1,331,584
70,734
1992 N
N
N
N
% chg N
N
N
N
Geographic Distribution -- Media buying services: 1997
Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and
ZIP Codes.
Other
Indus-
tries
State
Estab-
lish-
ments
Receipts
($1,000)Receipts
% of
U.S.Annual
payroll
($1,000)Paid
employees
United States
Total
882
1,056,713
100.00
422,027
8,534
New York
Total
115
339,974
32.17
143,847
1,899
California
Total
130
230,810
21.84
104,173
2,351
Arizona
Total
19
66,524
6.30
9,559
294
Texas
Total
61
44,618
4.22
17,669
449
Illinois
Total
47
38,529
3.65
17,135
443
Massachusetts
Total
21
31,247
2.96
15,891
253
Florida
Total
69
30,020
2.84
9,205
272
Missouri
Total
26
27,624
2.61
10,942
229
Virginia
Total
24
27,276
2.58
9,119
185
Pennsylvania
Total
37
25,719
2.43
11,760
468
Ohio
Total
20
24,965
2.36
9,410
217
New Jersey
Total
27
20,436
1.93
7,799
153
Georgia
Total
28
19,199
1.82
9,102
263
Connecticut
Total
17
18,606
1.76
5,181
95
Minnesota
Total
18
15,012
1.42
4,104
117
Washington
Total
17
14,287
1.35
4,028
81
Tennessee
Total
24
10,770
1.02
6,539
117
Colorado
Total
21
9,582
0.91
4,383
95
Michigan
Total
12
7,033
0.67
3,279
67
North Carolina
Total
13
5,413
0.51
1,774
49
Indiana
Total
11
4,708
0.45
1,578
36
Rhode Island
Total
4
4,670
0.44
1,156
23
District of Columbia
Total
4
3,216
0.30
1,670
27
Oregon
Total
6
2,843
0.27
1,166
42
South Carolina
Total
5
2,502
0.24
1,318
30
Utah
Total
8
2,175
0.21
657
13
Wisconsin
Total
7
2,088
0.20
551
15
Kansas
Total
9
1,977
0.19
770
23
Louisiana
Total
5
1,792
0.17
525
17
Nevada
Total
7
1,722
0.16
355
8
Mississippi
Total
6
1,392
0.13
535
20
Alabama
Total
5
1,379
0.13
460
17
New Mexico
Total
4
960
0.09
199
8
Montana
Total
3
303
0.03
129
4
All other states, including those below
Total
52
17,342
1.64
6,059
154
Maryland
Total
14
D
D
(20-99)
Oklahoma
Total
6
D
D
(20-99)
Alaska
Total
1
D
D
(1-19)
Arkansas
Total
3
D
D
(1-19)
Delaware
Total
1
D
D
(1-19)
Hawaii
Total
2
D
D
(1-19)
Idaho
Total
3
D
D
(1-19)
Iowa
Total
4
D
D
(1-19)
Kentucky
Total
3
D
D
(1-19)
Maine
Total
3
D
D
(1-19)
Nebraska
Total
4
D
D
(1-19)
New Hampshire
Total
2
D
D
(1-19)
North Dakota
Total
2
D
D
(1-19)
South Dakota
Total
1
D
D
(1-19)
Vermont
Total
1
D
D
(1-19)
West Virginia
Total
2
D
D
(1-19)
Other Data from the 1997 Economic Census
Hypertext
tablesLink
to pdf
Series number
Title
Contents
Down arrows link to tables in hypertext format for easy navigation.
PDF symbols link to reports in
Portable Document Format (PDF).
In order to view these files, you will need
the Adobe(R) Acrobat(R)
Reader
which is available free from the Adobe
web site.
Hypertext
tablesLink
to pdf
Series number
Title
Contents
EC97X-CS3
Bridge Between NAICS and SIC (national only)
Defines comparability of individual industries.
EC97X-CS2
Comparative Statistics (U.S. and states)
1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4
Nonemployer Statistics (U.S., states, counties, metros)
Nonemployers account for 81
% of establishments and 12.0
% of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS
Source of Receipts
Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ
Establishment and Firm Size
Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S.
Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB
Miscellaneous Subjects
Includes topics that vary from industry to industry
EC97S54S-SM
Summary
Republication of key tables from other reports
Down arrows link to tables in hypertext format for easy navigation.
PDF symbols link to reports in
Portable Document Format (PDF).
In order to view these files, you will need the Adobe(R) Acrobat(R) Reader
which is available free from the Adobe web site.
PS-54110
Advertising and related services PS-54193
Classification form
Hypertext Tables
Title (with link to data)
Frequency
Smallest Geography
Contents
County Business Patterns
Annual
County, metro area, ZIP
Employees; payroll; number of establishments by employment size of establishment
Statistics of U.S. Businesses
Annual
State, metro area
Number of firms, employees, payroll, and revenue by employment-size of the enterprise
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Source: 1997 Economic Census
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Page Last Modified: December 02, 2004