Industry Statistics Sampler: NAICS 541840

Industry Statistics Sampler:
NAICS 541840
Media representatives

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54184 Media representatives Taxable 2,686 3,308,665 1,060,529 26,437

541840 Media representatives Taxable 2,686 3,308,665 1,060,529 26,437

5418401 Radio & television advertising representatives Taxable 1,142 1,278,211 541,527 12,946

5418402 Publishers' advertising representatives Taxable 1,544 2,030,454 519,002 13,491

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54184	Media representatives	Taxable	2,686	3,308,665	1,060,529	26,437
	541840	Media representatives	Taxable	2,686	3,308,665	1,060,529	26,437
	5418401	Radio & television advertising representatives	Taxable	1,142	1,278,211	541,527	12,946
	5418402	Publishers' advertising representatives	Taxable	1,544	2,030,454	519,002	13,491

Table includes only establishments with payroll.

NAICS 541840: Media Representatives . This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Historical Comparability - Bridge Between NAICS and SIC

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541840 Comparable Media representatives Taxable 2,686 3,308,665 26,437 1,060,529

100% of 7313
Media representatives
Taxable 2,686 3,308,665 12,946 1,060,529

7313
Radio & television advertising representatives
Taxable 1,142 1,278,211 12,946 541,527

7313
Publishers' advertising representatives
Taxable 1,544 2,030,454 13,491 519,002

% Comparability may be limited because of changes in assignment of tax status by industry.
=sum of SIC parts listed below the symbol

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541840		Media representatives	Taxable	2,686	3,308,665	26,437	1,060,529
100% of	7313	Media representatives	Taxable	2,686	3,308,665	12,946	1,060,529
	7313	Radio & television advertising representatives	Taxable	1,142	1,278,211	12,946	541,527
	7313	Publishers' advertising representatives	Taxable	1,544	2,030,454	13,491	519,002

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

7313 Radio, television, and publishers' advertising representatives Taxable 1997 2,686 3,308,665 1,060,529 26,437
1992 1,905 1,811,938 638,526 18,336
% chg 41.0 82.6 66.1 44.2

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
7313	Radio, television, and publishers' advertising representatives	Taxable	1997	2,686	3,308,665	1,060,529	26,437
1992	1,905	1,811,938	638,526	18,336
% chg	41.0	82.6	66.1	44.2

Geographic Distribution -- Media representatives: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 2,686 3,308,665 100.00 1,060,529 26,437

New York Total 291 831,120 25.12 291,180 4,689

California Total 359 492,128 14.87 137,096 3,281

Illinois Total 199 268,844 8.13 88,577 2,262

Pennsylvania Total 102 161,762 4.89 49,742 1,165

Florida Total 214 157,587 4.76 47,996 1,469

Texas Total 182 146,177 4.42 46,252 1,410

Ohio Total 83 117,054 3.54 30,568 1,072

New Jersey Total 120 113,033 3.42 42,030 898

Georgia Total 117 102,956 3.11 43,525 1,236

Louisiana Total 27 84,783 2.56 14,153 532

Tennessee Total 31 80,630 2.44 28,048 691

Michigan Total 98 65,670 1.98 24,844 548

Massachusetts Total 72 55,418 1.67 16,247 394

Minnesota Total 60 46,183 1.40 15,620 552

Missouri Total 46 45,464 1.37 13,590 460

Alabama Total 34 44,298 1.34 16,906 544

Nebraska Total 17 42,832 1.29 4,569 180

Connecticut Total 27 40,035 1.21 14,214 306

Washington Total 49 38,077 1.15 13,620 513

North Carolina Total 58 36,061 1.09 12,130 440

Kansas Total 19 28,315 0.86 11,926 307

Indiana Total 29 27,019 0.82 9,196 283

Virginia Total 48 26,094 0.79 9,691 327

Oregon Total 33 24,842 0.75 7,526 247

Kentucky Total 28 24,039 0.73 10,157 284

Wisconsin Total 26 22,625 0.68 5,636 187

Colorado Total 44 17,801 0.54 6,427 212

Maryland Total 26 16,578 0.50 4,741 138

Iowa Total 20 15,197 0.46 5,847 242

Nevada Total 19 14,688 0.44 2,999 86

Arizona Total 27 12,380 0.37 3,071 150

Oklahoma Total 30 10,220 0.31 3,705 209

Mississippi Total 13 7,713 0.23 2,454 141

Arkansas Total 13 6,825 0.21 2,664 181

Hawaii Total 13 6,396 0.19 1,622 38

South Carolina Total 16 5,880 0.18 2,241 77

Idaho Total 9 5,300 0.16 1,384 60

West Virginia Total 12 4,787 0.14 1,675 92

Utah Total 12 4,113 0.12 1,435 58

North Dakota Total 6 3,596 0.11 1,577 20

New Mexico Total 12 3,081 0.09 998 56

Rhode Island Total 7 2,216 0.07 748 28

Wyoming Total 5 1,331 0.04 645 51

New Hampshire Total 4 883 0.03 450 28

Montana Total 4 441 0.01 189 29

Vermont Total 4 238 0.01 81 17

All other states, including those below Total 21 45,955 1.39 10,537 247

Alaska Total 3 D D (20-99)

Delaware Total 2 D D (20-99)

District of Columbia Total 4 D D (20-99)

Maine Total 9 D D (20-99)

South Dakota Total 3 D D (1-19)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	2,686	3,308,665	100.00	1,060,529	26,437
New York	Total	291	831,120	25.12	291,180	4,689
California	Total	359	492,128	14.87	137,096	3,281
Illinois	Total	199	268,844	8.13	88,577	2,262
Pennsylvania	Total	102	161,762	4.89	49,742	1,165
Florida	Total	214	157,587	4.76	47,996	1,469
Texas	Total	182	146,177	4.42	46,252	1,410
Ohio	Total	83	117,054	3.54	30,568	1,072
New Jersey	Total	120	113,033	3.42	42,030	898
Georgia	Total	117	102,956	3.11	43,525	1,236
Louisiana	Total	27	84,783	2.56	14,153	532
Tennessee	Total	31	80,630	2.44	28,048	691
Michigan	Total	98	65,670	1.98	24,844	548
Massachusetts	Total	72	55,418	1.67	16,247	394
Minnesota	Total	60	46,183	1.40	15,620	552
Missouri	Total	46	45,464	1.37	13,590	460
Alabama	Total	34	44,298	1.34	16,906	544
Nebraska	Total	17	42,832	1.29	4,569	180
Connecticut	Total	27	40,035	1.21	14,214	306
Washington	Total	49	38,077	1.15	13,620	513
North Carolina	Total	58	36,061	1.09	12,130	440
Kansas	Total	19	28,315	0.86	11,926	307
Indiana	Total	29	27,019	0.82	9,196	283
Virginia	Total	48	26,094	0.79	9,691	327
Oregon	Total	33	24,842	0.75	7,526	247
Kentucky	Total	28	24,039	0.73	10,157	284
Wisconsin	Total	26	22,625	0.68	5,636	187
Colorado	Total	44	17,801	0.54	6,427	212
Maryland	Total	26	16,578	0.50	4,741	138
Iowa	Total	20	15,197	0.46	5,847	242
Nevada	Total	19	14,688	0.44	2,999	86
Arizona	Total	27	12,380	0.37	3,071	150
Oklahoma	Total	30	10,220	0.31	3,705	209
Mississippi	Total	13	7,713	0.23	2,454	141
Arkansas	Total	13	6,825	0.21	2,664	181
Hawaii	Total	13	6,396	0.19	1,622	38
South Carolina	Total	16	5,880	0.18	2,241	77
Idaho	Total	9	5,300	0.16	1,384	60
West Virginia	Total	12	4,787	0.14	1,675	92
Utah	Total	12	4,113	0.12	1,435	58
North Dakota	Total	6	3,596	0.11	1,577	20
New Mexico	Total	12	3,081	0.09	998	56
Rhode Island	Total	7	2,216	0.07	748	28
Wyoming	Total	5	1,331	0.04	645	51
New Hampshire	Total	4	883	0.03	450	28
Montana	Total	4	441	0.01	189	29
Vermont	Total	4	238	0.01	81	17
All other states, including those below	Total	21	45,955	1.39	10,537	247
Alaska	Total	3	D		D	(20-99)
Delaware	Total	2	D		D	(20-99)
District of Columbia	Total	4	D		D	(20-99)
Maine	Total	9	D		D	(20-99)
South Dakota	Total	3	D		D	(1-19)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54110 Advertising and related services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54110	Advertising and related services
PS-54193	Classification form