Industry Statistics Sampler: NAICS 541850

Industry Statistics Sampler:
NAICS 541850
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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54185 Display advertising Taxable 2,261 4,638,974 823,063 41,357

541850 Display advertising Taxable 2,261 4,638,974 823,063 41,357

5418501 Display advertising (except outdoor) Taxable 633 2,249,617 303,398 26,434

5418502 Outdoor advertising services Taxable 1,628 2,389,357 519,665 14,923

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54185	Display advertising	Taxable	2,261	4,638,974	823,063	41,357
	541850	Display advertising	Taxable	2,261	4,638,974	823,063	41,357
	5418501	Display advertising (except outdoor)	Taxable	633	2,249,617	303,398	26,434
	5418502	Outdoor advertising services	Taxable	1,628	2,389,357	519,665	14,923

Table includes only establishments with payroll.

NAICS 541850: Display Advertising . This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541850 Not Comparable Display advertising Taxable 2,261 4,638,974 41,357 823,063

7312
Outdoor advertising services
Taxable 1,628 2,389,357 14,923 519,665

40% of 7319
Display advertising, except outdoor
Taxable 633 2,249,617 26,434 303,398

% Comparability may be limited because of changes in assignment of tax status by industry.

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541850		Display advertising	Taxable	2,261	4,638,974	41,357	823,063
	7312	Outdoor advertising services	Taxable	1,628	2,389,357	14,923	519,665
40% of	7319	Display advertising, except outdoor	Taxable	633	2,249,617	26,434	303,398

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

7312 Outdoor advertising services Taxable 1997 1,628 2,389,357 519,665 14,923
1992 1,308 1,888,020 393,830 13,154
% chg 24.5 26.6 32.0 13.4

7319 Advertising, not elsewhere classified Taxable 1997 3,166 5,612,129 1,331,584 70,734
1992 N N N N
% chg N N N N

N=Not comparable

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
7312	Outdoor advertising services	Taxable	1997	1,628	2,389,357	519,665	14,923
1992	1,308	1,888,020	393,830	13,154
% chg	24.5	26.6	32.0	13.4
7319	Advertising, not elsewhere classified	Taxable	1997	3,166	5,612,129	1,331,584	70,734
1992	N	N	N	N
% chg	N	N	N	N

Geographic Distribution -- Display advertising: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 2,261 4,638,974 100.00 823,063 41,357

California Total 212 683,904 14.74 113,868 5,382

New York Total 151 563,925 12.16 78,299 2,527

Texas Total 173 334,399 7.21 55,429 2,992

Florida Total 166 308,375 6.65 48,669 3,425

Illinois Total 128 295,767 6.38 48,254 2,276

Ohio Total 80 212,644 4.58 29,676 2,110

New Jersey Total 78 184,502 3.98 33,526 1,303

Michigan Total 69 171,320 3.69 27,822 1,151

Pennsylvania Total 79 147,895 3.19 32,628 807

Arizona Total 46 126,655 2.73 19,010 1,026

Missouri Total 76 105,772 2.28 28,210 1,065

North Carolina Total 68 95,756 2.06 25,829 1,857

Tennessee Total 61 93,509 2.02 18,187 1,066

Georgia Total 78 93,296 2.01 20,855 1,211

Wisconsin Total 45 91,304 1.97 16,837 928

Minnesota Total 66 90,746 1.96 17,755 699

Massachusetts Total 30 84,552 1.82 12,880 599

Connecticut Total 22 81,367 1.75 37,817 2,535

Maryland Total 38 77,891 1.68 9,842 812

Washington Total 29 75,929 1.64 14,991 402

Indiana Total 59 74,075 1.60 17,305 494

Louisiana Total 45 71,802 1.55 10,725 719

Colorado Total 35 70,553 1.52 5,946 810

South Carolina Total 44 69,677 1.50 10,953 687

Nevada Total 27 48,685 1.05 7,965 233

Kentucky Total 23 48,060 1.04 5,675 501

Virginia Total 38 40,286 0.87 10,698 1,078

Alabama Total 34 37,436 0.81 8,021 249

Oklahoma Total 23 29,961 0.65 5,227 229

Oregon Total 21 29,049 0.63 7,662 429

Mississippi Total 19 27,524 0.59 6,790 293

Kansas Total 30 26,021 0.56 3,604 240

Utah Total 18 23,324 0.50 5,484 206

Iowa Total 18 19,813 0.43 6,041 268

Arkansas Total 27 15,394 0.33 3,254 131

Delaware Total 8 14,551 0.31 3,088 73

Nebraska Total 14 13,973 0.30 2,919 92

New Mexico Total 9 10,270 0.22 1,922 74

West Virginia Total 15 8,664 0.19 1,890 109

South Dakota Total 11 7,612 0.16 2,046 63

Idaho Total 7 5,789 0.12 1,027 38

Wyoming Total 4 3,638 0.08 760 22

Montana Total 8 3,424 0.07 605 32

North Dakota Total 4 2,289 0.05 437 21

Hawaii Total 6 1,738 0.04 279 17

New Hampshire Total 4 384 0.01 67 2

All other states, including those below Total 15 15,474 0.33 2,289 74

Rhode Island Total 7 D D (20-99)

Alaska Total 1 D D (1-19)

District of Columbia Total 2 D D (1-19)

Maine Total 2 D D (1-19)

Vermont Total 3 D D (1-19)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	2,261	4,638,974	100.00	823,063	41,357
California	Total	212	683,904	14.74	113,868	5,382
New York	Total	151	563,925	12.16	78,299	2,527
Texas	Total	173	334,399	7.21	55,429	2,992
Florida	Total	166	308,375	6.65	48,669	3,425
Illinois	Total	128	295,767	6.38	48,254	2,276
Ohio	Total	80	212,644	4.58	29,676	2,110
New Jersey	Total	78	184,502	3.98	33,526	1,303
Michigan	Total	69	171,320	3.69	27,822	1,151
Pennsylvania	Total	79	147,895	3.19	32,628	807
Arizona	Total	46	126,655	2.73	19,010	1,026
Missouri	Total	76	105,772	2.28	28,210	1,065
North Carolina	Total	68	95,756	2.06	25,829	1,857
Tennessee	Total	61	93,509	2.02	18,187	1,066
Georgia	Total	78	93,296	2.01	20,855	1,211
Wisconsin	Total	45	91,304	1.97	16,837	928
Minnesota	Total	66	90,746	1.96	17,755	699
Massachusetts	Total	30	84,552	1.82	12,880	599
Connecticut	Total	22	81,367	1.75	37,817	2,535
Maryland	Total	38	77,891	1.68	9,842	812
Washington	Total	29	75,929	1.64	14,991	402
Indiana	Total	59	74,075	1.60	17,305	494
Louisiana	Total	45	71,802	1.55	10,725	719
Colorado	Total	35	70,553	1.52	5,946	810
South Carolina	Total	44	69,677	1.50	10,953	687
Nevada	Total	27	48,685	1.05	7,965	233
Kentucky	Total	23	48,060	1.04	5,675	501
Virginia	Total	38	40,286	0.87	10,698	1,078
Alabama	Total	34	37,436	0.81	8,021	249
Oklahoma	Total	23	29,961	0.65	5,227	229
Oregon	Total	21	29,049	0.63	7,662	429
Mississippi	Total	19	27,524	0.59	6,790	293
Kansas	Total	30	26,021	0.56	3,604	240
Utah	Total	18	23,324	0.50	5,484	206
Iowa	Total	18	19,813	0.43	6,041	268
Arkansas	Total	27	15,394	0.33	3,254	131
Delaware	Total	8	14,551	0.31	3,088	73
Nebraska	Total	14	13,973	0.30	2,919	92
New Mexico	Total	9	10,270	0.22	1,922	74
West Virginia	Total	15	8,664	0.19	1,890	109
South Dakota	Total	11	7,612	0.16	2,046	63
Idaho	Total	7	5,789	0.12	1,027	38
Wyoming	Total	4	3,638	0.08	760	22
Montana	Total	8	3,424	0.07	605	32
North Dakota	Total	4	2,289	0.05	437	21
Hawaii	Total	6	1,738	0.04	279	17
New Hampshire	Total	4	384	0.01	67	2
All other states, including those below	Total	15	15,474	0.33	2,289	74
Rhode Island	Total	7	D		D	(20-99)
Alaska	Total	1	D		D	(1-19)
District of Columbia	Total	2	D		D	(1-19)
Maine	Total	2	D		D	(1-19)
Vermont	Total	3	D		D	(1-19)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54110 Advertising and related services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54110	Advertising and related services
PS-54193	Classification form