Industry Statistics Sampler: NAICS 541860

Industry Statistics Sampler:
NAICS 541860
Direct mail advertising

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54186 Direct mail advertising Taxable 3,454 8,672,214 2,426,572 85,669

541860 Direct mail advertising Taxable 3,454 8,672,214 2,426,572 85,669

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54186	Direct mail advertising	Taxable	3,454	8,672,214	2,426,572	85,669
	541860	Direct mail advertising	Taxable	3,454	8,672,214	2,426,572	85,669

Table includes only establishments with payroll.

NAICS 541860: Direct Mail Advertising . This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541860 Not Comparable Direct mail advertising Taxable 3,454 8,672,214 85,669 2,426,572

85% of 7331
Direct mail advertising services, (except mail list services)
Taxable 3,454 8,672,214 85,669 2,426,572

% Comparability may be limited because of changes in assignment of tax status by industry.

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541860		Direct mail advertising	Taxable	3,454	8,672,214	85,669	2,426,572
85% of	7331	Direct mail advertising services, (except mail list services)	Taxable	3,454	8,672,214	85,669	2,426,572

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

7331 Direct mail advertising services Taxable 1997 4,083 10,173,446 2,743,667 95,797
1992 3,878 6,433,598 1,776,743 79,076
% chg 5.3 58.1 54.4 21.1

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
7331	Direct mail advertising services	Taxable	1997	4,083	10,173,446	2,743,667	95,797
1992	3,878	6,433,598	1,776,743	79,076
% chg	5.3	58.1	54.4	21.1

Geographic Distribution -- Direct mail advertising: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 3,454 8,672,214 100.00 2,426,572 85,669

California Total 432 1,019,067 11.75 268,755 10,464

New York Total 281 833,191 9.61 285,755 7,147

Illinois Total 248 668,527 7.71 177,636 6,167

Texas Total 211 621,862 7.17 168,105 6,166

Florida Total 208 538,519 6.21 109,658 3,914

Pennsylvania Total 171 538,319 6.21 175,073 5,598

New Jersey Total 169 467,544 5.39 130,923 4,967

Connecticut Total 96 426,440 4.92 104,233 2,728

Massachusetts Total 115 390,341 4.50 154,260 3,910

Virginia Total 149 303,920 3.50 97,710 3,859

Maryland Total 106 277,539 3.20 87,419 3,386

Minnesota Total 77 259,160 2.99 70,282 2,188

Ohio Total 110 206,958 2.39 58,842 2,358

Missouri Total 67 205,637 2.37 61,114 2,021

Michigan Total 95 204,274 2.36 51,385 1,895

Georgia Total 91 186,504 2.15 43,178 1,577

Wisconsin Total 50 137,811 1.59 30,169 1,072

Kansas Total 35 118,914 1.37 31,961 1,404

Iowa Total 22 108,152 1.25 49,106 3,212

Kentucky Total 17 103,858 1.20 20,129 869

Arizona Total 59 97,196 1.12 21,408 830

North Carolina Total 80 96,527 1.11 35,291 1,788

Washington Total 64 92,243 1.06 21,828 777

Nebraska Total 26 91,602 1.06 16,095 556

Delaware Total 16 82,949 0.96 11,835 488

Tennessee Total 51 70,065 0.81 17,913 769

Colorado Total 57 64,289 0.74 12,748 464

Nevada Total 22 63,600 0.73 10,807 495

Indiana Total 37 56,601 0.65 15,855 762

Oregon Total 42 47,965 0.55 12,941 544

Utah Total 24 43,226 0.50 8,612 373

Arkansas Total 19 40,203 0.46 9,949 378

District of Columbia Total 11 34,563 0.40 13,236 248

South Carolina Total 32 28,620 0.33 6,368 333

Oklahoma Total 22 27,861 0.32 6,109 451

Alabama Total 26 23,031 0.27 5,040 246

New Hampshire Total 20 18,852 0.22 4,848 235

Mississippi Total 10 18,115 0.21 4,658 213

West Virginia Total 7 12,785 0.15 4,189 132

Louisiana Total 19 10,260 0.12 1,998 107

Vermont Total 8 7,530 0.09 1,916 94

North Dakota Total 7 6,979 0.08 1,209 120

Maine Total 9 6,204 0.07 2,544 117

Hawaii Total 5 2,191 0.03 785 58

Wyoming Total 3 638 0.01 227 23

All other states, including those below Total 28 11,582 0.13 2,470 166

Alaska Total 4 D D (20-99)

Idaho Total 7 D D (20-99)

Montana Total 4 D D (20-99)

New Mexico Total 6 D D (20-99)

Rhode Island Total 6 D D (20-99)

South Dakota Total 1 D D (1-19)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	3,454	8,672,214	100.00	2,426,572	85,669
California	Total	432	1,019,067	11.75	268,755	10,464
New York	Total	281	833,191	9.61	285,755	7,147
Illinois	Total	248	668,527	7.71	177,636	6,167
Texas	Total	211	621,862	7.17	168,105	6,166
Florida	Total	208	538,519	6.21	109,658	3,914
Pennsylvania	Total	171	538,319	6.21	175,073	5,598
New Jersey	Total	169	467,544	5.39	130,923	4,967
Connecticut	Total	96	426,440	4.92	104,233	2,728
Massachusetts	Total	115	390,341	4.50	154,260	3,910
Virginia	Total	149	303,920	3.50	97,710	3,859
Maryland	Total	106	277,539	3.20	87,419	3,386
Minnesota	Total	77	259,160	2.99	70,282	2,188
Ohio	Total	110	206,958	2.39	58,842	2,358
Missouri	Total	67	205,637	2.37	61,114	2,021
Michigan	Total	95	204,274	2.36	51,385	1,895
Georgia	Total	91	186,504	2.15	43,178	1,577
Wisconsin	Total	50	137,811	1.59	30,169	1,072
Kansas	Total	35	118,914	1.37	31,961	1,404
Iowa	Total	22	108,152	1.25	49,106	3,212
Kentucky	Total	17	103,858	1.20	20,129	869
Arizona	Total	59	97,196	1.12	21,408	830
North Carolina	Total	80	96,527	1.11	35,291	1,788
Washington	Total	64	92,243	1.06	21,828	777
Nebraska	Total	26	91,602	1.06	16,095	556
Delaware	Total	16	82,949	0.96	11,835	488
Tennessee	Total	51	70,065	0.81	17,913	769
Colorado	Total	57	64,289	0.74	12,748	464
Nevada	Total	22	63,600	0.73	10,807	495
Indiana	Total	37	56,601	0.65	15,855	762
Oregon	Total	42	47,965	0.55	12,941	544
Utah	Total	24	43,226	0.50	8,612	373
Arkansas	Total	19	40,203	0.46	9,949	378
District of Columbia	Total	11	34,563	0.40	13,236	248
South Carolina	Total	32	28,620	0.33	6,368	333
Oklahoma	Total	22	27,861	0.32	6,109	451
Alabama	Total	26	23,031	0.27	5,040	246
New Hampshire	Total	20	18,852	0.22	4,848	235
Mississippi	Total	10	18,115	0.21	4,658	213
West Virginia	Total	7	12,785	0.15	4,189	132
Louisiana	Total	19	10,260	0.12	1,998	107
Vermont	Total	8	7,530	0.09	1,916	94
North Dakota	Total	7	6,979	0.08	1,209	120
Maine	Total	9	6,204	0.07	2,544	117
Hawaii	Total	5	2,191	0.03	785	58
Wyoming	Total	3	638	0.01	227	23
All other states, including those below	Total	28	11,582	0.13	2,470	166
Alaska	Total	4	D		D	(20-99)
Idaho	Total	7	D		D	(20-99)
Montana	Total	4	D		D	(20-99)
New Mexico	Total	6	D		D	(20-99)
Rhode Island	Total	6	D		D	(20-99)
South Dakota	Total	1	D		D	(1-19)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54110 Advertising and related services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54110	Advertising and related services
PS-54193	Classification form