Industry Statistics Sampler: NAICS 541890

Industry Statistics Sampler:
NAICS 541890
Other services related to advertising

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5418	Advertising and Related Services	EC02-54I-08	10/21/2004		425		236

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5418 Advertising & related services Taxable 38,832 49,290,082 16,012,117 417,214

54189 Other services related to advertising Taxable 9,086 9,140,356 1,596,457 67,354

541890 Other services related to advertising Taxable 9,086 9,140,356 1,596,457 67,354

5418901 Welcoming services Taxable 128 30,970 7,230 606

5418902 Advertising specialties goods distributor Taxable 4,477 6,847,023 943,235 29,665

5418903 Sign painting & lettering shop Taxable 3,390 786,247 214,789 10,959

5418909 All other advertising Taxable 1,091 1,476,116 431,203 26,124

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5418	Advertising & related services	Taxable	38,832	49,290,082	16,012,117	417,214
	54189	Other services related to advertising	Taxable	9,086	9,140,356	1,596,457	67,354
	541890	Other services related to advertising	Taxable	9,086	9,140,356	1,596,457	67,354
	5418901	Welcoming services	Taxable	128	30,970	7,230	606
	5418902	Advertising specialties goods distributor	Taxable	4,477	6,847,023	943,235	29,665
	5418903	Sign painting & lettering shop	Taxable	3,390	786,247	214,789	10,959
	5418909	All other advertising	Taxable	1,091	1,476,116	431,203	26,124

Table includes only establishments with payroll.

NAICS 541890: Other Services Related to Advertising . This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541890 Not Comparable Other services related to advertising Taxable 9,086 9,140,356 67,354 1,596,457

10% of 5199
Advertising specialities goods distributors
Taxable 4,477 6,847,023 29,665 943,235

26% of 7319
Other advertising services
Taxable 1,091 1,476,116 26,124 431,203

1% of 7389
Other services related to advertising
Taxable 3,518 817,217 10,959 222,019

7389
Sign painting & lettering shop
Taxable 3,390 786,247 10,959 214,789

7389
Welcoming services
Taxable 128 30,970 606 7,230

% Comparability may be limited because of changes in assignment of tax status by industry.
=sum of SIC parts listed below the symbol

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541890		Other services related to advertising	Taxable	9,086	9,140,356	67,354	1,596,457
10% of	5199	Advertising specialities goods distributors	Taxable	4,477	6,847,023	29,665	943,235
26% of	7319	Other advertising services	Taxable	1,091	1,476,116	26,124	431,203
1% of	7389	Other services related to advertising	Taxable	3,518	817,217	10,959	222,019
	7389	Sign painting & lettering shop	Taxable	3,390	786,247	10,959	214,789
	7389	Welcoming services	Taxable	128	30,970	606	7,230

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

5199 Other miscellaneous nondurable goods 1997 19,244 67,419,123 3,791,079 122,477
1992 15,535 48,969,569 2,645,411 101,114
% chg 23.9 37.7 43.3 21.1

7319 Advertising, not elsewhere classified Taxable 1997 3,166 5,612,129 1,331,584 70,734
1992 N N N N
% chg N N N N

7389 Business services, not elsewhere classified Taxable 1997 69,376 62,276,780 17,597,943 867,462
1992 52,375 32,885,901 9,783,317 523,650
% chg 32.5 89.4 79.9 65.7

N=Not comparable

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
5199	Other miscellaneous nondurable goods	1997	19,244	67,419,123	3,791,079	122,477
1992	15,535	48,969,569	2,645,411	101,114
% chg	23.9	37.7	43.3	21.1
7319	Advertising, not elsewhere classified	Taxable	1997	3,166	5,612,129	1,331,584	70,734
1992	N	N	N	N
% chg	N	N	N	N
7389	Business services, not elsewhere classified	Taxable	1997	69,376	62,276,780	17,597,943	867,462
1992	52,375	32,885,901	9,783,317	523,650
% chg	32.5	89.4	79.9	65.7

Geographic Distribution -- Other services related to advertising: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 9,086 9,140,356 100.00 1,596,457 67,354

California Total 941 1,449,033 15.85 257,912 13,525

Illinois Total 519 1,024,372 11.21 115,386 3,493

New York Total 618 712,147 7.79 138,530 5,523

Texas Total 546 550,349 6.02 81,499 2,996

Florida Total 666 433,578 4.74 79,783 3,108

Ohio Total 392 426,609 4.67 73,330 2,569

New Jersey Total 316 389,727 4.26 60,119 1,773

Michigan Total 292 382,337 4.18 73,728 1,961

Massachusetts Total 193 281,224 3.08 47,467 1,294

Georgia Total 296 249,175 2.73 49,237 1,726

Wisconsin Total 212 239,270 2.62 34,876 1,230

Pennsylvania Total 349 233,649 2.56 42,429 1,797

Minnesota Total 231 232,887 2.55 46,602 2,010

North Carolina Total 262 217,653 2.38 33,270 1,174

Washington Total 189 214,558 2.35 63,620 4,832

Missouri Total 228 176,480 1.93 43,122 1,971

Connecticut Total 120 151,285 1.66 47,401 1,098

Iowa Total 86 149,455 1.64 15,717 761

Indiana Total 221 138,238 1.51 24,286 1,071

Virginia Total 212 111,864 1.22 20,601 819

Tennessee Total 188 110,562 1.21 21,271 910

Colorado Total 162 97,326 1.06 19,188 1,428

Arizona Total 148 77,270 0.85 16,168 970

Arkansas Total 66 71,264 0.78 8,966 312

Kentucky Total 121 70,959 0.78 13,181 602

Oklahoma Total 98 67,128 0.73 13,621 832

Louisiana Total 113 57,997 0.63 10,031 909

Nevada Total 74 51,618 0.56 12,377 458

Utah Total 68 51,414 0.56 8,924 358

Alabama Total 108 50,658 0.55 8,838 458

South Carolina Total 110 49,221 0.54 9,457 515

Oregon Total 103 37,187 0.41 7,546 619

Mississippi Total 62 30,189 0.33 4,762 211

Nebraska Total 44 26,906 0.29 5,052 269

District of Columbia Total 9 15,782 0.17 2,526 56

Delaware Total 26 14,068 0.15 2,295 78

New Mexico Total 39 12,156 0.13 2,491 179

South Dakota Total 26 9,772 0.11 1,919 102

West Virginia Total 34 9,611 0.11 3,035 127

Montana Total 43 9,410 0.10 2,713 390

North Dakota Total 17 9,150 0.10 1,541 101

Hawaii Total 26 8,239 0.09 1,629 106

Alaska Total 24 7,950 0.09 1,553 93

Vermont Total 19 7,563 0.08 1,563 51

Wyoming Total 28 4,227 0.05 872 52

All other states, including those below Total 441 418,839 4.58 66,023 2,437

Kansas Total 106 D D (500-999)

Maine Total 38 D D (500-999)

Maryland Total 198 D D (500-999)

Idaho Total 29 D D (100-249)

Rhode Island Total 37 D D (100-249)

New Hampshire Total 33 D D (20-99)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	9,086	9,140,356	100.00	1,596,457	67,354
California	Total	941	1,449,033	15.85	257,912	13,525
Illinois	Total	519	1,024,372	11.21	115,386	3,493
New York	Total	618	712,147	7.79	138,530	5,523
Texas	Total	546	550,349	6.02	81,499	2,996
Florida	Total	666	433,578	4.74	79,783	3,108
Ohio	Total	392	426,609	4.67	73,330	2,569
New Jersey	Total	316	389,727	4.26	60,119	1,773
Michigan	Total	292	382,337	4.18	73,728	1,961
Massachusetts	Total	193	281,224	3.08	47,467	1,294
Georgia	Total	296	249,175	2.73	49,237	1,726
Wisconsin	Total	212	239,270	2.62	34,876	1,230
Pennsylvania	Total	349	233,649	2.56	42,429	1,797
Minnesota	Total	231	232,887	2.55	46,602	2,010
North Carolina	Total	262	217,653	2.38	33,270	1,174
Washington	Total	189	214,558	2.35	63,620	4,832
Missouri	Total	228	176,480	1.93	43,122	1,971
Connecticut	Total	120	151,285	1.66	47,401	1,098
Iowa	Total	86	149,455	1.64	15,717	761
Indiana	Total	221	138,238	1.51	24,286	1,071
Virginia	Total	212	111,864	1.22	20,601	819
Tennessee	Total	188	110,562	1.21	21,271	910
Colorado	Total	162	97,326	1.06	19,188	1,428
Arizona	Total	148	77,270	0.85	16,168	970
Arkansas	Total	66	71,264	0.78	8,966	312
Kentucky	Total	121	70,959	0.78	13,181	602
Oklahoma	Total	98	67,128	0.73	13,621	832
Louisiana	Total	113	57,997	0.63	10,031	909
Nevada	Total	74	51,618	0.56	12,377	458
Utah	Total	68	51,414	0.56	8,924	358
Alabama	Total	108	50,658	0.55	8,838	458
South Carolina	Total	110	49,221	0.54	9,457	515
Oregon	Total	103	37,187	0.41	7,546	619
Mississippi	Total	62	30,189	0.33	4,762	211
Nebraska	Total	44	26,906	0.29	5,052	269
District of Columbia	Total	9	15,782	0.17	2,526	56
Delaware	Total	26	14,068	0.15	2,295	78
New Mexico	Total	39	12,156	0.13	2,491	179
South Dakota	Total	26	9,772	0.11	1,919	102
West Virginia	Total	34	9,611	0.11	3,035	127
Montana	Total	43	9,410	0.10	2,713	390
North Dakota	Total	17	9,150	0.10	1,541	101
Hawaii	Total	26	8,239	0.09	1,629	106
Alaska	Total	24	7,950	0.09	1,553	93
Vermont	Total	19	7,563	0.08	1,563	51
Wyoming	Total	28	4,227	0.05	872	52
All other states, including those below	Total	441	418,839	4.58	66,023	2,437
Kansas	Total	106	D		D	(500-999)
Maine	Total	38	D		D	(500-999)
Maryland	Total	198	D		D	(500-999)
Idaho	Total	29	D		D	(100-249)
Rhode Island	Total	37	D		D	(100-249)
New Hampshire	Total	33	D		D	(20-99)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54110 Advertising and related services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Hypertext Tables	Title (with link to data)	Frequency	Smallest Geography	Contents
	County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
	Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54110	Advertising and related services
PS-54193	Classification form