Industry Statistics Sampler: NAICS 541910

Industry Statistics Sampler:
NAICS 541910
Marketing research and public opinion polling

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
5419	Other Professional, Scientific, and Technical Services	EC02-54I-09	10/21/2004		380		196

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Receipts
($1,000) Annual
payroll
($1,000) Paid
employees

54 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

541 Professional, scientific, & technical services Total 621,129 595,250,649 231,398,791 5,361,210

Taxable 615,305 579,542,139 225,376,050 5,212,745

Exempt 5,824 15,708,510 6,022,741 148,465

5419 Other professional, scientific, & technical services Taxable 25,565 15,367,590 5,114,523 212,669

54191 Marketing research & public opinion polling Taxable 4,030 7,879,886 2,963,417 107,552

541910 Marketing research & public opinion polling Taxable 4,030 7,879,886 2,963,417 107,552

Indus- try Detail	NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	54	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	541	Professional, scientific, & technical services	Total	621,129	595,250,649	231,398,791	5,361,210
Taxable	615,305	579,542,139	225,376,050	5,212,745
Exempt	5,824	15,708,510	6,022,741	148,465
	5419	Other professional, scientific, & technical services	Taxable	25,565	15,367,590	5,114,523	212,669
	54191	Marketing research & public opinion polling	Taxable	4,030	7,879,886	2,963,417	107,552
	541910	Marketing research & public opinion polling	Taxable	4,030	7,879,886	2,963,417	107,552

Table includes only establishments with payroll.

NAICS 541910: Marketing Research and Public Opinion Polling . This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Receipts
($1,000) Paid
employees Annual
payroll
($1,000)

541910 Not Comparable Marketing research & public opinion polling Taxable 4,030 7,879,886 107,552 2,963,417

86% of 8732
Market research & public opinion polling
Taxable 4,030 7,879,886 107,552 2,963,417

% Comparability may be limited because of changes in assignment of tax status by industry.

NAICS	SIC	Description	Estab- lish- ments	Receipts ($1,000)	Paid employees	Annual payroll ($1,000)
541910		Marketing research & public opinion polling	Taxable	4,030	7,879,886	107,552	2,963,417
86% of	8732	Market research & public opinion polling	Taxable	4,030	7,879,886	107,552	2,963,417

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Receipts
($1,000) Annual payroll
($1,000) Paid employees

8732 Commercial economic, sociological, and educational research % Taxable 1997 5,005 9,136,437 3,464,985 123,222
1992 5,165 6,138,318 2,238,657 100,729
% chg -3.1 48.8 54.8 22.3

Exempt 1997 229 387,225 154,120 4,904
1992 536 352,374 134,236 4,712
% chg -57.3 9.9 14.8 4.1

SIC	1987 SIC Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
8732	Commercial economic, sociological, and educational research %	Taxable	1997	5,005	9,136,437	3,464,985	123,222
1992	5,165	6,138,318	2,238,657	100,729
% chg	-3.1	48.8	54.8	22.3
Exempt	1997	229	387,225	154,120	4,904
1992	536	352,374	134,236	4,712
% chg	-57.3	9.9	14.8	4.1

Geographic Distribution -- Marketing research and public opinion polling: 1997

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Receipts
($1,000) Receipts
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States Total 4,030 7,879,886 100.00 2,963,417 107,552

New York Total 445 1,027,793 13.04 370,223 9,528

California Total 524 933,789 11.85 335,883 12,362

New Jersey Total 235 758,594 9.63 210,729 5,562

Connecticut Total 143 722,922 9.17 323,707 3,277

Illinois Total 301 643,334 8.16 258,641 9,238

Pennsylvania Total 150 437,441 5.55 181,319 5,626

Florida Total 208 424,272 5.38 132,457 7,023

Ohio Total 160 397,791 5.05 132,498 5,826

Texas Total 209 301,151 3.82 107,471 5,802

Maryland Total 90 244,101 3.10 93,301 2,576

Massachusetts Total 139 227,677 2.89 100,455 2,395

Michigan Total 99 203,414 2.58 75,387 3,555

Georgia Total 124 159,023 2.02 64,593 3,031

District of Columbia Total 47 135,520 1.72 62,144 1,357

Minnesota Total 102 133,620 1.70 46,841 1,829

Virginia Total 107 109,085 1.38 46,777 2,311

Missouri Total 74 97,981 1.24 32,210 1,579

North Carolina Total 70 86,138 1.09 30,501 1,441

Arizona Total 62 82,908 1.05 28,415 1,735

Indiana Total 56 79,927 1.01 30,221 2,161

Washington Total 72 78,763 1.00 36,593 1,729

Colorado Total 76 55,212 0.70 19,454 1,314

Kentucky Total 33 55,103 0.70 23,078 1,263

Oregon Total 49 43,104 0.55 19,902 1,472

Tennessee Total 54 39,387 0.50 22,476 870

Wisconsin Total 51 37,084 0.47 14,581 1,171

Iowa Total 31 34,532 0.44 17,595 1,148

Utah Total 23 23,967 0.30 12,843 1,164

Kansas Total 33 19,979 0.25 7,713 666

South Carolina Total 30 19,045 0.24 5,655 370

Arkansas Total 12 15,382 0.20 4,089 508

Louisiana Total 28 13,966 0.18 5,260 317

Oklahoma Total 21 12,042 0.15 4,920 504

Rhode Island Total 11 9,027 0.11 2,207 69

New Hampshire Total 10 8,854 0.11 3,048 72

West Virginia Total 6 7,601 0.10 2,389 363

Maine Total 16 6,922 0.09 2,641 155

Vermont Total 9 6,215 0.08 3,169 228

Alabama Total 16 6,214 0.08 2,843 380

Hawaii Total 6 5,983 0.08 2,750 304

New Mexico Total 16 5,150 0.07 1,957 192

Idaho Total 11 4,832 0.06 1,248 151

Nevada Total 12 3,299 0.04 1,198 92

South Dakota Total 4 3,259 0.04 1,633 150

North Dakota Total 4 2,823 0.04 1,533 168

Wyoming Total 6 2,421 0.03 828 50

Mississippi Total 8 1,996 0.03 714 51

Alaska Total 6 1,928 0.02 930 94

All other states, including those below Total 31 149,315 1.89 76,397 4,323

Nebraska Total 19 D D (2500-4999)

Delaware Total 5 D D (20-99)

Montana Total 7 D D (20-99)

State	Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Annual payroll ($1,000)	Paid employees
United States	Total	4,030	7,879,886	100.00	2,963,417	107,552
New York	Total	445	1,027,793	13.04	370,223	9,528
California	Total	524	933,789	11.85	335,883	12,362
New Jersey	Total	235	758,594	9.63	210,729	5,562
Connecticut	Total	143	722,922	9.17	323,707	3,277
Illinois	Total	301	643,334	8.16	258,641	9,238
Pennsylvania	Total	150	437,441	5.55	181,319	5,626
Florida	Total	208	424,272	5.38	132,457	7,023
Ohio	Total	160	397,791	5.05	132,498	5,826
Texas	Total	209	301,151	3.82	107,471	5,802
Maryland	Total	90	244,101	3.10	93,301	2,576
Massachusetts	Total	139	227,677	2.89	100,455	2,395
Michigan	Total	99	203,414	2.58	75,387	3,555
Georgia	Total	124	159,023	2.02	64,593	3,031
District of Columbia	Total	47	135,520	1.72	62,144	1,357
Minnesota	Total	102	133,620	1.70	46,841	1,829
Virginia	Total	107	109,085	1.38	46,777	2,311
Missouri	Total	74	97,981	1.24	32,210	1,579
North Carolina	Total	70	86,138	1.09	30,501	1,441
Arizona	Total	62	82,908	1.05	28,415	1,735
Indiana	Total	56	79,927	1.01	30,221	2,161
Washington	Total	72	78,763	1.00	36,593	1,729
Colorado	Total	76	55,212	0.70	19,454	1,314
Kentucky	Total	33	55,103	0.70	23,078	1,263
Oregon	Total	49	43,104	0.55	19,902	1,472
Tennessee	Total	54	39,387	0.50	22,476	870
Wisconsin	Total	51	37,084	0.47	14,581	1,171
Iowa	Total	31	34,532	0.44	17,595	1,148
Utah	Total	23	23,967	0.30	12,843	1,164
Kansas	Total	33	19,979	0.25	7,713	666
South Carolina	Total	30	19,045	0.24	5,655	370
Arkansas	Total	12	15,382	0.20	4,089	508
Louisiana	Total	28	13,966	0.18	5,260	317
Oklahoma	Total	21	12,042	0.15	4,920	504
Rhode Island	Total	11	9,027	0.11	2,207	69
New Hampshire	Total	10	8,854	0.11	3,048	72
West Virginia	Total	6	7,601	0.10	2,389	363
Maine	Total	16	6,922	0.09	2,641	155
Vermont	Total	9	6,215	0.08	3,169	228
Alabama	Total	16	6,214	0.08	2,843	380
Hawaii	Total	6	5,983	0.08	2,750	304
New Mexico	Total	16	5,150	0.07	1,957	192
Idaho	Total	11	4,832	0.06	1,248	151
Nevada	Total	12	3,299	0.04	1,198	92
South Dakota	Total	4	3,259	0.04	1,633	150
North Dakota	Total	4	2,823	0.04	1,533	168
Wyoming	Total	6	2,421	0.03	828	50
Mississippi	Total	8	1,996	0.03	714	51
Alaska	Total	6	1,928	0.02	930	94
All other states, including those below	Total	31	149,315	1.89	76,397	4,323
Nebraska	Total	19	D		D	(2500-4999)
Delaware	Total	5	D		D	(20-99)
Montana	Total	7	D		D	(20-99)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Hypertext
tables Link
to pdf Series number Title Contents

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.

EC97S54S-LS Source of Receipts Includes receipts by industry by source or type of receipts for the U.S.

EC97S54S-SZ Establishment and Firm Size Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.

EC97S54S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97S54S-SM Summary Republication of key tables from other reports

Series number	Title	Contents
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 81 % of establishments and 12.0 % of receipts in this sector, but are excluded from the reports below.
EC97S54S-LS	Source of Receipts	Includes receipts by industry by source or type of receipts for the U.S.
EC97S54S-SZ	Establishment and Firm Size	Includes firms by receipts size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by receipts size and by employment size for the U.S.
EC97S54S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97S54S-SM	Summary	Republication of key tables from other reports

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

PS-54111 Other professional, scientific, and technical services

PS-54193 Classification form

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

Nonemployer Statistics Annual State, metro area, county Number of establishments and sales of firms with no paid employees

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Title (with link to data)	Frequency	Smallest Geography	Contents
County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
Nonemployer Statistics	Annual	State, metro area, county	Number of establishments and sales of firms with no paid employees
Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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PS-54111	Other professional, scientific, and technical services
PS-54193	Classification form