1997 Economic Census:
Retail Trade
Rockingham County, NH


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 1,617 4,218,787 356,820 22,905
441 Motor vehicle & parts dealers 178 1,018,229 70,955 2,310
442 Furniture & home furnishings stores 99 127,026 14,888 786
443 Electronics & appliance stores 86 201,625 20,610 809
444 Building material & garden equipment & supplies dealers 137 386,969 42,349 1,826
445 Food & beverage stores 147 745,789 45,127 4,719
446 Health & personal care stores 97 136,571 15,223 1,140
447 Gasoline stations 135 241,096 14,058 995
448 Clothing & clothing accessories stores 253 263,157 27,719 2,526
451 Sporting goods, hobby, book, & music stores 137 130,482 12,148 936
452 General merchandise stores 56 710,005 60,855 4,819
453 Miscellaneous store retailers 209 152,578 15,844 1,336
454 Nonstore retailers 83 105,260 17,044 703

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 1,617 4,218,787 356,820 22,905
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 178 1,018,229 70,955 2,310
4411 Automobile dealers 92 892,666 53,324 1,576
44111 New car dealers 43 803,339 46,293 1,343
44112 Used car dealers 49 89,327 7,031 233
4412 Other motor vehicle dealers 22 53,674 6,004 181
44121 Recreational vehicle dealers 10 29,975 2,526 93
44122 Motorcycle, boat, & other motor vehicle dealers 12 23,699 3,478 88
441221 Motorcycle dealers 5 17,791 3,002 59
441222 Boat dealers 6 D D (20-99)
441229 All other motor vehicle dealers 1 D D (1-19)
4413 Automotive parts, accessories, & tire stores 64 71,889 11,627 553
44131 Automotive parts & accessories stores 48 54,152 8,032 394
44132 Tire dealers 16 17,737 3,595 159
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 99 127,026 14,888 786
4421 Furniture stores 41 56,597 7,305 309
4422 Home furnishings stores 58 70,429 7,583 477
44221 Floor covering stores 25 19,930 2,913 129
44229 Other home furnishings stores 33 50,499 4,670 348
442291 Window treatment stores 2 D D (1-19)
442299 All other home furnishings stores 31 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 86 201,625 20,610 809
44311 Appliance, television, & other electronics stores 47 124,125 11,261 496
443111 Household appliance stores 15 39,486 4,672 149
443112 Radio, television, & other electronics stores 32 84,639 6,589 347
44312 Computer & software stores 31 66,690 8,225 251
44313 Camera & photographic supplies stores 8 10,810 1,124 62
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 137 386,969 42,349 1,826
4441 Building material & supplies dealers 110 353,602 36,651 1,590
44411 Home centers 7 133,145 11,109 593
44412 Paint & wallpaper stores 13 11,488 1,896 107
44413 Hardware stores 18 15,917 2,453 173
44419 Other building material dealers 72 193,052 21,193 717
4442 Lawn & garden equipment & supplies stores 27 33,367 5,698 236
44421 Outdoor power equipment stores 10 14,539 2,307 85
44422 Nursery & garden centers 17 18,828 3,391 151
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 147 745,789 45,127 4,719
4451 Grocery stores 102 645,491 41,536 4,188
44511 Supermarkets & other grocery (except convenience) stores 51 609,422 38,807 3,948
44512 Convenience stores 51 36,069 2,729 240
4452 Specialty food stores 29 D D (250-499)
4453 Beer, wine, & liquor stores 16 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 97 136,571 15,223 1,140
44611 Pharmacies & drug stores 38 108,166 10,660 869
4461101 Pharmacies & drug stores 33 D D (500-999)
4461102 Proprietary stores 5 D D (20-99)
44612 Cosmetics, beauty supplies, & perfume stores 12 8,635 832 78
44613 Optical goods stores 20 8,455 1,357 84
44619 Other health & personal care stores 27 11,315 2,374 109
446191 Food (health) supplement stores 16 5,802 926 71
446199 All other health & personal care stores 11 5,513 1,448 38
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 135 241,096 14,058 995
44711 Gasoline stations with convenience stores 85 150,299 8,841 660
44719 Other gasoline stations 50 90,797 5,217 335
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 253 263,157 27,719 2,526
4481 Clothing stores 155 192,536 18,107 1,916
44811 Men's clothing stores 19 22,056 2,303 218
44812 Women's clothing stores 69 52,448 5,869 604
44813 Children's & infants' clothing stores 7 D D (20-99)
44814 Family clothing stores 36 97,772 7,386 882
44815 Clothing accessories stores 7 D D (20-99)
44819 Other clothing stores 17 12,233 1,637 124
4482 Shoe stores 46 31,013 3,292 256
4482101 Men's shoe stores 4 D D (1-19)
4482102 Women's shoe stores 4 D D (1-19)
4482103 Children's & juveniles' shoe stores 2 D D (1-19)
4482104 Family shoe stores 25 15,319 1,458 137
4482105 Athletic footwear stores 11 11,980 1,412 84
4483 Jewelry, luggage, & leather goods stores 52 39,608 6,320 354
44831 Jewelry stores 48 38,315 6,107 336
44832 Luggage & leather goods stores 4 1,293 213 18
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 137 130,482 12,148 936
4511 Sporting goods, hobby, & musical instrument stores 103 93,364 9,027 631
45111 Sporting goods stores 52 41,388 4,653 295
4511101 General-line sporting goods stores 11 11,417 1,138 70
4511102 Specialty-line sporting goods stores 41 29,971 3,515 225
45112 Hobby, toy, & game stores 27 40,463 3,044 241
45113 Sewing, needlework, & piece goods stores 14 6,768 859 67
45114 Musical instrument & supplies stores 10 4,745 471 28
4512 Book, periodical, & music stores 34 37,118 3,121 305
45121 Book stores & news dealers 18 20,282 2,003 206
451211 Book stores 15 D D (100-249)
4512111 Book stores, general 13 16,480 1,570 166
4512112 Specialty book stores 2 D D (1-19)
451212 News dealers & newsstands 3 D D (20-99)
45122 Prerecorded tape, compact disc, & record stores 16 16,836 1,118 99
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 56 710,005 60,855 4,819
4521 Department stores (excl leased depts) 24 511,567 48,827 3,917
45210009 Department stores (incl leased depts) ## 24 518,364 N N
45211009 Department stores (incl leased depts) ## 24 518,364 N N
4521101 Conventional department stores (excl leased depts) 4 D D (500-999)
4521102 Discount or mass merchandising dept stores (excl leased depts) 15 290,964 25,386 2,277
4521103 National chain department stores (excl leased depts) 5 D D (500-999)
4529 Other general merchandise stores 32 198,438 12,028 902
45291 Warehouse clubs & superstores 3 D D (250-499)
45299 All other general merchandise stores 29 D D (500-999)
4529901 Variety stores 10 D D (20-99)
4529902 Catalog showrooms 2 D D (100-249)
4529903 Miscellaneous general merchandise stores 17 29,427 3,327 264
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 209 152,578 15,844 1,336
4531 Florists 33 8,789 1,988 190
4532 Office supplies, stationery, & gift stores 90 86,057 7,239 660
45321 Office supplies & stationery stores 11 D D (250-499)
4532102 Office supplies stores 11 D D (250-499)
45322 Gift, novelty, & souvenir stores 79 D D (250-499)
4533 Used merchandise stores 30 12,109 1,568 126
4539 Other miscellaneous store retailers 56 45,623 5,049 360
45391 Pet & pet supplies stores 16 14,879 2,306 172
45392 Art dealers 3 D D (1-19)
45399 All other miscellaneous store retailers 34 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 83 105,260 17,044 703
4541 Electronic shopping & mail-order houses 17 D D (100-249)
4543 Direct selling establishments 58 80,356 10,807 472
45431 Fuel dealers 35 69,067 8,227 303
454311 Heating oil dealers 28 52,668 6,189 238
454312 Liquefied petroleum gas (bottled gas) dealers 6 D D (20-99)
454319 Other fuel dealers 1 D D (1-19)
45439 Other direct selling establishments 23 11,289 2,580 169
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 7/01   Questions?