1997 Economic Census:
Retail Trade
Dane County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 1,845 4,860,927 507,249 30,150
441 Motor vehicle & parts dealers 157 1,148,232 90,549 3,081
442 Furniture & home furnishings stores 130 189,501 25,390 1,096
443 Electronics & appliance stores 87 238,679 35,167 1,472
444 Building material & garden equipment & supplies dealers 168 548,501 61,453 2,556
445 Food & beverage stores 201 675,316 63,491 4,613
446 Health & personal care stores 120 189,032 25,890 1,672
447 Gasoline stations 161 301,518 19,359 1,604
448 Clothing & clothing accessories stores 280 213,853 27,076 2,639
451 Sporting goods, hobby, book, & music stores 171 191,290 25,417 2,061
452 General merchandise stores 40 565,619 57,791 5,200
453 Miscellaneous store retailers 260 139,453 20,138 1,863
454 Nonstore retailers 70 459,933 55,528 2,293

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 1,845 4,860,927 507,249 30,150
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 157 1,148,232 90,549 3,081
4411 Automobile dealers 54 986,895 66,929 2,154
44111 New car dealers 35 933,723 63,650 2,051
44112 Used car dealers 19 53,172 3,279 103
4412 Other motor vehicle dealers 27 65,505 6,288 230
44121 Recreational vehicle dealers 9 25,799 2,269 77
44122 Motorcycle, boat, & other motor vehicle dealers 18 39,706 4,019 153
441221 Motorcycle dealers 5 24,885 2,227 88
441222 Boat dealers 11 D D (20-99)
441229 All other motor vehicle dealers 2 D D (1-19)
4413 Automotive parts, accessories, & tire stores 76 95,832 17,332 697
44131 Automotive parts & accessories stores 57 65,674 12,027 515
44132 Tire dealers 19 30,158 5,305 182
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 130 189,501 25,390 1,096
4421 Furniture stores 52 93,976 12,014 448
4422 Home furnishings stores 78 95,525 13,376 648
44221 Floor covering stores 39 64,504 9,013 331
44229 Other home furnishings stores 39 31,021 4,363 317
442299 All other home furnishings stores 36 30,427 4,282 310
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 87 238,679 35,167 1,472
44311 Appliance, television, & other electronics stores 56 186,758 29,517 1,278
443111 Household appliance stores 24 27,040 3,133 150
443112 Radio, television, & other electronics stores 32 159,718 26,384 1,128
44312 Computer & software stores 24 45,571 4,413 142
44313 Camera & photographic supplies stores 7 6,350 1,237 52
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 168 548,501 61,453 2,556
4441 Building material & supplies dealers 129 489,333 55,009 2,301
44411 Home centers 3 D D (500-999)
44412 Paint & wallpaper stores 16 D D (20-99)
44413 Hardware stores 29 23,902 4,635 403
44419 Other building material dealers 81 353,654 40,699 1,310
4442 Lawn & garden equipment & supplies stores 39 59,168 6,444 255
44422 Nursery & garden centers 33 54,904 5,653 231
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 201 675,316 63,491 4,613
4451 Grocery stores 98 616,855 56,513 3,907
44511 Supermarkets & other grocery (except convenience) stores 85 611,910 56,092 3,846
4452 Specialty food stores 47 17,731 3,676 358
4453 Beer, wine, & liquor stores 56 40,730 3,302 348
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 120 189,032 25,890 1,672
44611 Pharmacies & drug stores 63 159,922 19,886 1,316
4461101 Pharmacies & drug stores 60 159,366 19,756 1,306
44612 Cosmetics, beauty supplies, & perfume stores 14 7,349 801 72
44613 Optical goods stores 30 15,445 3,423 177
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 161 301,518 19,359 1,604
44711 Gasoline stations with convenience stores 117 231,914 12,722 1,101
44719 Other gasoline stations 44 69,604 6,637 503
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 280 213,853 27,076 2,639
4481 Clothing stores 167 130,725 15,327 1,769
44812 Women's clothing stores 70 39,068 5,270 627
44813 Children's & infants' clothing stores 9 5,027 483 65
44814 Family clothing stores 35 60,035 5,436 720
44819 Other clothing stores 22 14,051 2,257 205
4482 Shoe stores 52 39,459 4,526 432
4482104 Family shoe stores 31 27,433 3,112 275
4482105 Athletic footwear stores 13 9,210 1,033 109
4483 Jewelry, luggage, & leather goods stores 61 43,669 7,223 438
44831 Jewelry stores 59 D D (250-499)
44832 Luggage & leather goods stores 2 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 171 191,290 25,417 2,061
4511 Sporting goods, hobby, & musical instrument stores 125 120,004 16,260 1,271
45111 Sporting goods stores 64 67,680 7,903 604
4511101 General-line sporting goods stores 12 14,135 1,825 117
4511102 Specialty-line sporting goods stores 52 53,545 6,078 487
45112 Hobby, toy, & game stores 34 30,786 3,886 390
45113 Sewing, needlework, & piece goods stores 16 7,654 1,273 115
45114 Musical instrument & supplies stores 11 13,884 3,198 162
4512 Book, periodical, & music stores 46 71,286 9,157 790
45121 Book stores & news dealers 29 55,988 6,976 573
451211 Book stores 28 D D (500-999)
4512111 Book stores, general 19 D D (250-499)
4512112 Specialty book stores 5 D D (20-99)
4512113 College book stores 4 D D (100-249)
45122 Prerecorded tape, compact disc, & record stores 17 15,298 2,181 217
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 40 565,619 57,791 5,200
4521 Department stores (excl leased depts) 25 480,086 51,085 4,719
45210009 Department stores (incl leased depts) ## 25 487,343 N N
45211009 Department stores (incl leased depts) ## 25 487,343 N N
4521102 Discount or mass merchandising dept stores (excl leased depts) 17 328,683 32,180 3,099
4521103 National chain department stores (excl leased depts) 4 D D (500-999)
45299 All other general merchandise stores 14 D D (250-499)
4529903 Miscellaneous general merchandise stores 8 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 260 139,453 20,138 1,863
4531 Florists 41 10,378 2,168 233
4532 Office supplies, stationery, & gift stores 94 65,629 7,863 785
45321 Office supplies & stationery stores 14 34,891 3,617 225
4532102 Office supplies stores 11 D D (100-249)
45322 Gift, novelty, & souvenir stores 80 30,738 4,246 560
4533 Used merchandise stores 47 15,641 3,083 334
4539 Other miscellaneous store retailers 78 47,805 7,024 511
45391 Pet & pet supplies stores 15 17,432 2,951 201
45392 Art dealers 23 5,989 878 86
45399 All other miscellaneous store retailers 37 18,635 2,656 195
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 70 459,933 55,528 2,293
4541 Electronic shopping & mail-order houses 22 387,181 41,936 1,761
4542 Vending machine operators 16 20,859 3,854 168
4543 Direct selling establishments 32 51,893 9,738 364
45431 Fuel dealers 8 24,885 2,837 111
454311 Heating oil dealers 4 D D (20-99)
45439 Other direct selling establishments 24 27,008 6,901 253
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?