1997 Economic Census:
Retail Trade
Fond du Lac County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 413 891,209 86,612 5,744
441 Motor vehicle & parts dealers 58 241,296 19,655 839
442 Furniture & home furnishings stores 21 16,346 2,903 124
443 Electronics & appliance stores 18 19,000 2,673 152
444 Building material & garden equipment & supplies dealers 43 102,962 10,320 483
445 Food & beverage stores 38 145,657 13,976 1,227
446 Health & personal care stores 26 35,208 4,794 264
447 Gasoline stations 54 88,001 4,712 421
448 Clothing & clothing accessories stores 47 24,166 3,886 370
451 Sporting goods, hobby, book, & music stores 31 18,650 1,909 192
452 General merchandise stores 14 149,697 14,019 1,198
453 Miscellaneous store retailers 50 28,891 3,941 296
454 Nonstore retailers 13 21,335 3,824 178

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 413 891,209 86,612 5,744
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 58 241,296 19,655 839
4411 Automobile dealers 27 201,595 13,267 553
44111 New car dealers 16 190,215 12,632 520
44112 Used car dealers 11 11,380 635 33
4412 Other motor vehicle dealers 10 16,705 1,293 59
44121 Recreational vehicle dealers 2 D D (1-19)
44122 Motorcycle, boat, & other motor vehicle dealers 8 D D (20-99)
441221 Motorcycle dealers 2 D D (1-19)
441222 Boat dealers 5 D D (20-99)
441229 All other motor vehicle dealers 1 D D (1-19)
4413 Automotive parts, accessories, & tire stores 21 22,996 5,095 227
44131 Automotive parts & accessories stores 17 19,319 4,301 192
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 21 16,346 2,903 124
4421 Furniture stores 10 7,809 1,423 63
4422 Home furnishings stores 11 8,537 1,480 61
44221 Floor covering stores 7 7,539 1,331 50
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 18 19,000 2,673 152
44311 Appliance, television, & other electronics stores 15 17,458 2,438 134
443111 Household appliance stores 6 D D (20-99)
443112 Radio, television, & other electronics stores 9 D D (20-99)
44312 Computer & software stores 2 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 43 102,962 10,320 483
4441 Building material & supplies dealers 24 74,200 7,057 338
44411 Home centers 1 D D (100-249)
44419 Other building material dealers 14 39,980 3,794 130
4442 Lawn & garden equipment & supplies stores 19 28,762 3,263 145
44422 Nursery & garden centers 17 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 38 145,657 13,976 1,227
4451 Grocery stores 20 D D (1000-2499)
44511 Supermarkets & other grocery (except convenience) stores 18 134,414 12,312 1,090
4452 Specialty food stores 13 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 26 35,208 4,794 264
44611 Pharmacies & drug stores 14 31,231 3,967 205
4461101 Pharmacies & drug stores 13 D D (100-249)
4461102 Proprietary stores 1 D D (1-19)
44612 Cosmetics, beauty supplies, & perfume stores 2 D D (1-19)
44619 Other health & personal care stores 5 1,845 456 31
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 54 88,001 4,712 421
44711 Gasoline stations with convenience stores 40 66,905 3,755 343
44719 Other gasoline stations 14 21,096 957 78
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 47 24,166 3,886 370
4481 Clothing stores 25 14,101 2,307 239
44815 Clothing accessories stores 4 D D (20-99)
4482105 Athletic footwear stores 3 1,912 248 31
4483 Jewelry, luggage, & leather goods stores 11 5,457 992 67
44831 Jewelry stores 11 5,457 992 67
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 31 18,650 1,909 192
4511 Sporting goods, hobby, & musical instrument stores 24 13,890 1,529 142
45111 Sporting goods stores 12 5,907 627 61
45112 Hobby, toy, & game stores 6 5,805 590 46
45113 Sewing, needlework, & piece goods stores 5 D D (20-99)
4512 Book, periodical, & music stores 7 4,760 380 50
45121 Book stores & news dealers 5 D D (20-99)
451211 Book stores 5 D D (20-99)
4512111 Book stores, general 3 D D (1-19)
4512112 Specialty book stores 1 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 14 149,697 14,019 1,198
4521 Department stores (excl leased depts) 8 116,694 11,595 1,015
45210009 Department stores (incl leased depts) ## 8 117,864 N N
45211009 Department stores (incl leased depts) ## 8 117,864 N N
4521102 Discount or mass merchandising dept stores (excl leased depts) 6 D D (500-999)
45299 All other general merchandise stores 6 33,003 2,424 183
4529903 Miscellaneous general merchandise stores 4 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 50 28,891 3,941 296
4532 Office supplies, stationery, & gift stores 18 8,836 1,179 97
45321 Office supplies & stationery stores 4 3,740 440 18
4532102 Office supplies stores 4 3,740 440 18
45322 Gift, novelty, & souvenir stores 14 5,096 739 79
4533 Used merchandise stores 9 4,563 813 68
4539 Other miscellaneous store retailers 15 13,623 1,602 99
45391 Pet & pet supplies stores 3 962 111 18
45393 Manufactured (mobile) home dealers 3 10,113 1,130 36
45399 All other miscellaneous store retailers 7 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 13 21,335 3,824 178
4542 Vending machine operators 4 8,515 2,006 103
4543 Direct selling establishments 9 12,820 1,818 75
45431 Fuel dealers 5 D D (20-99)
454311 Heating oil dealers 3 5,255 476 18
45439 Other direct selling establishments 4 D D (20-99)
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?