1997 Economic Census:
Retail Trade
Marathon County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 565 1,421,572 142,583 9,236
441 Motor vehicle & parts dealers 75 303,249 25,610 948
442 Furniture & home furnishings stores 32 36,964 5,335 255
443 Electronics & appliance stores 24 24,021 6,556 174
444 Building material & garden equipment & supplies dealers 76 245,295 25,259 1,007
445 Food & beverage stores 46 172,286 16,876 1,670
446 Health & personal care stores 30 25,153 4,019 219
447 Gasoline stations 57 99,308 5,868 500
448 Clothing & clothing accessories stores 71 40,796 5,016 501
451 Sporting goods, hobby, book, & music stores 43 26,721 2,902 242
452 General merchandise stores 19 238,078 21,024 1,765
453 Miscellaneous store retailers 62 34,628 5,363 435
454 Nonstore retailers 30 175,073 18,755 1,520

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 565 1,421,572 142,583 9,236
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 75 303,249 25,610 948
4412 Other motor vehicle dealers 15 28,665 2,226 101
44122 Motorcycle, boat, & other motor vehicle dealers 12 D D (20-99)
441229 All other motor vehicle dealers 5 D D (20-99)
44131 Automotive parts & accessories stores 21 25,626 4,952 242
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 32 36,964 5,335 255
4421 Furniture stores 14 27,452 3,930 152
4422 Home furnishings stores 18 9,512 1,405 103
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 24 24,021 6,556 174
44311 Appliance, television, & other electronics stores 17 21,509 6,291 157
443112 Radio, television, & other electronics stores 9 15,345 5,518 111
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 76 245,295 25,259 1,007
4441 Building material & supplies dealers 52 172,776 17,159 647
44419 Other building material dealers 38 116,299 12,508 404
4442 Lawn & garden equipment & supplies stores 24 72,519 8,100 360
44422 Nursery & garden centers 21 70,655 7,800 342
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 46 172,286 16,876 1,670
4451 Grocery stores 33 D D (1000-2499)
4452 Specialty food stores 13 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 30 25,153 4,019 219
44612 Cosmetics, beauty supplies, & perfume stores 4 2,191 223 16
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 57 99,308 5,868 500
44711 Gasoline stations with convenience stores 42 77,257 4,668 391
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 71 40,796 5,016 501
4481 Clothing stores 41 22,942 2,611 296
44819 Other clothing stores 6 3,643 423 31
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 43 26,721 2,902 242
4511 Sporting goods, hobby, & musical instrument stores 34 21,331 2,323 189
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 19 238,078 21,024 1,765
45299 All other general merchandise stores 9 D D (100-249)
4529903 Miscellaneous general merchandise stores 7 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 62 34,628 5,363 435
4532 Office supplies, stationery, & gift stores 15 11,658 1,769 164
45321 Office supplies & stationery stores 2 D D (20-99)
4532102 Office supplies stores 2 D D (20-99)
4539 Other miscellaneous store retailers 20 D D (100-249)
45393 Manufactured (mobile) home dealers 4 8,537 644 25
45399 All other miscellaneous store retailers 11 4,919 817 69
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 30 175,073 18,755 1,520
4541 Electronic shopping & mail-order houses 3 D D (1000-2499)
4543 Direct selling establishments 22 D D (100-249)
45431 Fuel dealers 10 D D (20-99)
454312 Liquefied petroleum gas (bottled gas) dealers 6 D D (20-99)
454319 Other fuel dealers 1 D D (1-19)
D = Withheld to avoid disclosure; N = Not available

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Data in formats for downloading
Publications (page images) including city data PDF

Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?