1997 Economic Census:
Retail Trade
Milwaukee County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 3,224 8,065,189 839,203 52,471
441 Motor vehicle & parts dealers 314 2,101,154 172,690 6,000
442 Furniture & home furnishings stores 192 309,104 45,249 1,885
443 Electronics & appliance stores 124 269,366 25,253 1,404
444 Building material & garden equipment & supplies dealers 220 665,488 82,879 3,655
445 Food & beverage stores 503 1,450,111 133,236 10,134
446 Health & personal care stores 277 556,502 79,847 5,405
447 Gasoline stations 306 530,963 27,387 2,310
448 Clothing & clothing accessories stores 516 396,981 48,994 4,521
451 Sporting goods, hobby, book, & music stores 226 215,529 25,405 2,228
452 General merchandise stores 75 D D (5000-9999)
453 Miscellaneous store retailers 361 D D (2500-4999)
454 Nonstore retailers 110 334,769 65,621 3,061

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 3,224 8,065,189 839,203 52,471
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 314 2,101,154 172,690 6,000
4411 Automobile dealers 132 1,902,172 137,288 4,486
44111 New car dealers 58 1,789,290 129,039 4,103
44112 Used car dealers 74 112,882 8,249 383
4412 Other motor vehicle dealers 26 50,521 8,022 257
44122 Motorcycle, boat, & other motor vehicle dealers 23 D D (100-249)
441221 Motorcycle dealers 11 31,674 3,635 122
441222 Boat dealers 9 11,023 3,048 79
441229 All other motor vehicle dealers 3 D D (20-99)
4413 Automotive parts, accessories, & tire stores 156 148,461 27,380 1,257
44131 Automotive parts & accessories stores 122 113,734 20,423 976
44132 Tire dealers 34 34,727 6,957 281
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 192 309,104 45,249 1,885
4421 Furniture stores 79 213,039 29,006 1,047
4422 Home furnishings stores 113 96,065 16,243 838
44221 Floor covering stores 56 59,434 10,716 379
44229 Other home furnishings stores 57 36,631 5,527 459
442291 Window treatment stores 9 D D (20-99)
442299 All other home furnishings stores 48 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 124 269,366 25,253 1,404
44311 Appliance, television, & other electronics stores 92 239,966 21,585 1,203
443111 Household appliance stores 32 25,294 4,073 197
443112 Radio, television, & other electronics stores 60 214,672 17,512 1,006
44312 Computer & software stores 23 D D (100-249)
44313 Camera & photographic supplies stores 9 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 220 665,488 82,879 3,655
4441 Building material & supplies dealers 194 633,050 78,181 3,275
44411 Home centers 10 D D (1000-2499)
44412 Paint & wallpaper stores 30 D D (100-249)
44413 Hardware stores 42 48,189 8,636 636
44419 Other building material dealers 112 400,576 50,635 1,458
4442 Lawn & garden equipment & supplies stores 26 32,438 4,698 380
44421 Outdoor power equipment stores 9 6,025 945 47
44422 Nursery & garden centers 17 26,413 3,753 333
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 503 1,450,111 133,236 10,134
4451 Grocery stores 309 1,312,220 120,796 8,950
44511 Supermarkets & other grocery (except convenience) stores 236 1,277,255 118,309 8,660
44512 Convenience stores 73 34,965 2,487 290
4452 Specialty food stores 88 37,241 6,300 666
4453 Beer, wine, & liquor stores 106 100,650 6,140 518
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 277 556,502 79,847 5,405
44611 Pharmacies & drug stores 141 481,380 64,110 4,518
4461101 Pharmacies & drug stores 133 D D (2500-4999)
4461102 Proprietary stores 8 D D (100-249)
44612 Cosmetics, beauty supplies, & perfume stores 27 16,033 2,203 192
44613 Optical goods stores 69 33,694 7,912 384
44619 Other health & personal care stores 40 25,395 5,622 311
446191 Food (health) supplement stores 20 14,521 2,335 185
446199 All other health & personal care stores 20 10,874 3,287 126
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 306 530,963 27,387 2,310
44711 Gasoline stations with convenience stores 198 390,726 17,981 1,639
44719 Other gasoline stations 108 140,237 9,406 671
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 516 396,981 48,994 4,521
4481 Clothing stores 297 240,335 28,404 2,829
44811 Men's clothing stores 43 30,963 5,221 319
44812 Women's clothing stores 112 75,298 9,309 1,031
44813 Children's & infants' clothing stores 11 9,925 1,155 121
44814 Family clothing stores 53 90,750 8,013 948
44815 Clothing accessories stores 31 5,700 864 77
44819 Other clothing stores 47 27,699 3,842 333
4482 Shoe stores 115 85,237 9,808 910
4482101 Men's shoe stores 9 D D (20-99)
4482102 Women's shoe stores 14 D D (20-99)
4482103 Children's & juveniles' shoe stores 6 3,395 400 38
4482104 Family shoe stores 63 47,311 5,612 557
4482105 Athletic footwear stores 23 26,004 2,467 210
4483 Jewelry, luggage, & leather goods stores 104 71,409 10,782 782
44831 Jewelry stores 101 D D (500-999)
44832 Luggage & leather goods stores 3 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 226 215,529 25,405 2,228
4511 Sporting goods, hobby, & musical instrument stores 149 143,132 18,416 1,541
45111 Sporting goods stores 72 61,184 8,620 819
4511101 General-line sporting goods stores 23 22,440 2,261 274
4511102 Specialty-line sporting goods stores 49 38,744 6,359 545
45112 Hobby, toy, & game stores 41 50,666 4,939 440
45113 Sewing, needlework, & piece goods stores 17 13,050 2,063 168
45114 Musical instrument & supplies stores 19 18,232 2,794 114
4512 Book, periodical, & music stores 77 72,397 6,989 687
45121 Book stores & news dealers 44 44,717 4,772 451
451211 Book stores 38 42,523 4,380 429
4512111 Book stores, general 25 32,695 3,499 341
4512112 Specialty book stores 9 D D (20-99)
4512113 College book stores 4 D D (20-99)
451212 News dealers & newsstands 6 2,194 392 22
45122 Prerecorded tape, compact disc, & record stores 33 27,680 2,217 236
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 75 D D (5000-9999)
4521 Department stores (excl leased depts) 38 885,375 89,320 8,004
45210009 Department stores (incl leased depts) ## 38 902,472 N N
45211009 Department stores (incl leased depts) ## 38 902,472 N N
4521101 Conventional department stores (excl leased depts) 10 D D (1000-2499)
4521102 Discount or mass merchandising dept stores (excl leased depts) 22 504,065 41,480 3,934
4521103 National chain department stores (excl leased depts) 6 D D (1000-2499)
4529 Other general merchandise stores 37 D D (500-999)
45291 Warehouse clubs & superstores 3 D D (250-499)
45299 All other general merchandise stores 34 D D (250-499)
4529901 Variety stores 21 D D (100-249)
4529903 Miscellaneous general merchandise stores 13 29,198 3,185 231
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 361 D D (2500-4999)
4531 Florists 63 19,844 4,403 413
4532 Office supplies, stationery, & gift stores 117 84,746 9,536 1,133
45321 Office supplies & stationery stores 16 41,390 3,384 293
4532101 Stationery stores 4 D D (1-19)
4532102 Office supplies stores 12 D D (250-499)
45322 Gift, novelty, & souvenir stores 101 43,356 6,152 840
4533 Used merchandise stores 62 28,634 7,015 650
4539 Other miscellaneous store retailers 119 D D (500-999)
45391 Pet & pet supplies stores 33 18,841 3,195 297
45392 Art dealers 23 7,264 1,072 91
45399 All other miscellaneous store retailers 60 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 110 334,769 65,621 3,061
4541 Electronic shopping & mail-order houses 33 211,233 50,134 2,213
4542 Vending machine operators 27 19,499 3,190 148
4543 Direct selling establishments 50 104,037 12,297 700
45431 Fuel dealers 13 67,368 2,767 99
454311 Heating oil dealers 12 D D (20-99)
45439 Other direct selling establishments 37 36,669 9,530 601
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?