1997 Economic Census:
Retail Trade
Outagamie County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 712 1,936,334 182,162 11,218
441 Motor vehicle & parts dealers 97 550,745 39,775 1,632
442 Furniture & home furnishings stores 44 52,120 7,600 352
443 Electronics & appliance stores 32 98,699 9,129 480
444 Building material & garden equipment & supplies dealers 78 274,992 30,796 1,244
445 Food & beverage stores 39 239,226 21,872 1,738
446 Health & personal care stores 45 51,346 7,225 434
447 Gasoline stations 66 116,064 6,304 558
448 Clothing & clothing accessories stores 118 101,959 12,998 1,102
451 Sporting goods, hobby, book, & music stores 69 71,089 7,629 685
452 General merchandise stores 17 D D (1000-2499)
453 Miscellaneous store retailers 77 D D (500-999)
454 Nonstore retailers 30 52,616 8,360 369

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 712 1,936,334 182,162 11,218
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 97 550,745 39,775 1,632
4411 Automobile dealers 47 490,101 29,971 1,081
44111 New car dealers 24 462,365 27,991 1,004
44112 Used car dealers 23 27,736 1,980 77
4412 Other motor vehicle dealers 7 20,691 1,767 52
44121 Recreational vehicle dealers 1 D D (1-19)
44122 Motorcycle, boat, & other motor vehicle dealers 6 D D (20-99)
441221 Motorcycle dealers 1 D D (1-19)
441222 Boat dealers 3 D D (1-19)
441229 All other motor vehicle dealers 2 D D (1-19)
4413 Automotive parts, accessories, & tire stores 43 39,953 8,037 499
44131 Automotive parts & accessories stores 31 24,725 5,314 388
44132 Tire dealers 12 15,228 2,723 111
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 44 52,120 7,600 352
4421 Furniture stores 22 27,593 3,534 172
4422 Home furnishings stores 22 24,527 4,066 180
44221 Floor covering stores 13 16,258 2,999 130
44229 Other home furnishings stores 9 8,269 1,067 50
442299 All other home furnishings stores 8 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 32 98,699 9,129 480
44311 Appliance, television, & other electronics stores 23 D D (250-499)
443111 Household appliance stores 13 D D (20-99)
443112 Radio, television, & other electronics stores 10 79,184 6,714 347
44312 Computer & software stores 6 D D (20-99)
44313 Camera & photographic supplies stores 3 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 78 274,992 30,796 1,244
4441 Building material & supplies dealers 60 240,651 26,525 1,105
44411 Home centers 3 D D (250-499)
44412 Paint & wallpaper stores 5 D D (20-99)
44413 Hardware stores 12 D D (100-249)
44419 Other building material dealers 40 173,128 19,594 652
4442 Lawn & garden equipment & supplies stores 18 34,341 4,271 139
44422 Nursery & garden centers 14 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 39 239,226 21,872 1,738
4451 Grocery stores 23 D D (1000-2499)
44511 Supermarkets & other grocery (except convenience) stores 21 226,688 20,787 1,627
4452 Specialty food stores 9 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 45 51,346 7,225 434
44611 Pharmacies & drug stores 16 37,576 4,540 270
4461101 Pharmacies & drug stores 16 37,576 4,540 270
44612 Cosmetics, beauty supplies, & perfume stores 4 2,550 320 31
44613 Optical goods stores 18 6,890 1,492 97
44619 Other health & personal care stores 7 4,330 873 36
446191 Food (health) supplement stores 2 D D (1-19)
446199 All other health & personal care stores 5 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 66 116,064 6,304 558
44711 Gasoline stations with convenience stores 57 102,982 5,332 478
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 118 101,959 12,998 1,102
4481 Clothing stores 72 67,342 8,244 777
44811 Men's clothing stores 10 6,139 603 56
44812 Women's clothing stores 32 20,947 2,784 295
44813 Children's & infants' clothing stores 5 D D (20-99)
44814 Family clothing stores 17 32,332 3,839 319
44815 Clothing accessories stores 3 D D (1-19)
44819 Other clothing stores 5 D D (20-99)
4482 Shoe stores 17 12,872 1,659 154
4482101 Men's shoe stores 1 D D (1-19)
4482102 Women's shoe stores 2 D D (1-19)
4482104 Family shoe stores 11 7,039 966 63
4482105 Athletic footwear stores 3 D D (20-99)
4483 Jewelry, luggage, & leather goods stores 29 21,745 3,095 171
44831 Jewelry stores 27 D D (100-249)
44832 Luggage & leather goods stores 2 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 69 71,089 7,629 685
4511 Sporting goods, hobby, & musical instrument stores 48 48,458 5,431 449
45111 Sporting goods stores 25 28,642 3,206 254
4511101 General-line sporting goods stores 5 13,374 1,556 112
4511102 Specialty-line sporting goods stores 20 15,268 1,650 142
45112 Hobby, toy, & game stores 13 14,367 1,389 142
45113 Sewing, needlework, & piece goods stores 7 D D (20-99)
45114 Musical instrument & supplies stores 3 D D (20-99)
4512 Book, periodical, & music stores 21 22,631 2,198 236
45121 Book stores & news dealers 10 11,305 1,280 126
451211 Book stores 10 11,305 1,280 126
4512111 Book stores, general 7 D D (100-249)
4512112 Specialty book stores 2 D D (1-19)
4512113 College book stores 1 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 11 11,326 918 110
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 17 D D (1000-2499)
4521 Department stores (excl leased depts) 9 203,961 19,209 1,703
45210009 Department stores (incl leased depts) ## 9 206,359 N N
45211009 Department stores (incl leased depts) ## 9 206,359 N N
4521101 Conventional department stores (excl leased depts) 2 D D (250-499)
4521102 Discount or mass merchandising dept stores (excl leased depts) 5 115,015 9,742 840
4521103 National chain department stores (excl leased depts) 2 D D (250-499)
4529 Other general merchandise stores 8 D D (250-499)
45299 All other general merchandise stores 7 D D (100-249)
4529903 Miscellaneous general merchandise stores 3 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 77 D D (500-999)
4531 Florists 6 2,725 619 59
4532 Office supplies, stationery, & gift stores 28 25,632 2,422 261
45321 Office supplies & stationery stores 2 D D (20-99)
4532102 Office supplies stores 2 D D (20-99)
45322 Gift, novelty, & souvenir stores 26 D D (100-249)
4533 Used merchandise stores 15 4,091 1,395 105
4539 Other miscellaneous store retailers 28 D D (100-249)
45391 Pet & pet supplies stores 6 4,742 587 47
45392 Art dealers 4 837 230 14
45399 All other miscellaneous store retailers 18 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 30 52,616 8,360 369
4542 Vending machine operators 3 D D (100-249)
4543 Direct selling establishments 24 D D (100-249)
45431 Fuel dealers 11 D D (20-99)
454311 Heating oil dealers 7 D D (20-99)
454312 Liquefied petroleum gas (bottled gas) dealers 4 D D (20-99)
45439 Other direct selling establishments 13 D D (100-249)
D = Withheld to avoid disclosure; N = Not available

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Data in formats for downloading
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Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?