1997 Economic Census:
Retail Trade
Rock County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 584 1,599,727 148,400 8,484
441 Motor vehicle & parts dealers 72 508,811 42,684 1,494
442 Furniture & home furnishings stores 22 20,220 2,789 135
443 Electronics & appliance stores 25 24,174 3,583 145
444 Building material & garden equipment & supplies dealers 68 207,723 20,175 928
445 Food & beverage stores 54 239,727 18,779 1,315
446 Health & personal care stores 52 65,637 9,358 587
447 Gasoline stations 81 173,200 9,387 828
448 Clothing & clothing accessories stores 52 29,129 4,069 329
451 Sporting goods, hobby, book, & music stores 42 24,241 3,021 270
452 General merchandise stores 18 243,794 24,430 1,788
453 Miscellaneous store retailers 67 38,818 5,591 381
454 Nonstore retailers 31 24,253 4,534 284

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 584 1,599,727 148,400 8,484
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 72 508,811 42,684 1,494
4411 Automobile dealers 27 370,327 21,453 745
4412 Other motor vehicle dealers 14 25,062 2,693 95
44121 Recreational vehicle dealers 4 12,806 1,507 46
44122 Motorcycle, boat, & other motor vehicle dealers 10 12,256 1,186 49
441221 Motorcycle dealers 4 D D (20-99)
4413 Automotive parts, accessories, & tire stores 31 113,422 18,538 654
44131 Automotive parts & accessories stores 27 107,869 17,260 610
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 22 20,220 2,789 135
4421 Furniture stores 12 11,585 1,378 66
4422 Home furnishings stores 10 8,635 1,411 69
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 25 24,174 3,583 145
44311 Appliance, television, & other electronics stores 15 12,595 2,178 101
44312 Computer & software stores 7 10,587 1,151 35
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 68 207,723 20,175 928
4441 Building material & supplies dealers 49 155,471 16,311 739
44419 Other building material dealers 26 100,992 11,219 381
4442 Lawn & garden equipment & supplies stores 19 52,252 3,864 189
44422 Nursery & garden centers 11 43,504 2,653 142
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 54 239,727 18,779 1,315
4451 Grocery stores 29 230,276 17,624 1,206
44511 Supermarkets & other grocery (except convenience) stores 23 227,974 17,425 1,180
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 52 65,637 9,358 587
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 81 173,200 9,387 828
44711 Gasoline stations with convenience stores 54 91,173 5,496 527
44719 Other gasoline stations 27 82,027 3,891 301
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 52 29,129 4,069 329
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 42 24,241 3,021 270
4511 Sporting goods, hobby, & musical instrument stores 30 18,054 2,415 195
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 18 243,794 24,430 1,788
45299 All other general merchandise stores 7 D D (250-499)
4529903 Miscellaneous general merchandise stores 2 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 67 38,818 5,591 381
4532 Office supplies, stationery, & gift stores 21 20,014 2,374 136
45321 Office supplies & stationery stores 4 13,690 1,582 32
4532102 Office supplies stores 4 13,690 1,582 32
4539 Other miscellaneous store retailers 26 14,378 1,835 132
45391 Pet & pet supplies stores 5 3,760 481 49
45399 All other miscellaneous store retailers 17 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 31 24,253 4,534 284
4542 Vending machine operators 6 9,968 2,200 129
4543 Direct selling establishments 21 13,698 2,058 131
45431 Fuel dealers 8 11,564 1,502 77
454312 Liquefied petroleum gas (bottled gas) dealers 6 D D (20-99)
D = Withheld to avoid disclosure; N = Not available

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Data in formats for downloading
Publications (page images) including city data PDF

Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?