1997 Economic Census:
Retail Trade
Waukesha County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 1,385 4,094,223 392,366 24,345
441 Motor vehicle & parts dealers 133 1,073,431 86,403 2,790
442 Furniture & home furnishings stores 93 129,292 18,338 810
443 Electronics & appliance stores 66 207,359 20,212 1,015
444 Building material & garden equipment & supplies dealers 175 405,981 51,252 2,428
445 Food & beverage stores 111 722,708 62,777 4,817
446 Health & personal care stores 103 170,672 21,671 1,500
447 Gasoline stations 138 269,903 15,453 1,276
448 Clothing & clothing accessories stores 176 151,372 18,571 1,642
451 Sporting goods, hobby, book, & music stores 118 117,025 13,783 1,232
452 General merchandise stores 26 600,258 51,567 4,714
453 Miscellaneous store retailers 160 81,871 10,751 1,147
454 Nonstore retailers 86 164,351 21,588 974

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 1,385 4,094,223 392,366 24,345
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 133 1,073,431 86,403 2,790
4411 Automobile dealers 54 930,907 65,730 2,000
44111 New car dealers 36 915,629 64,485 1,940
44112 Used car dealers 18 15,278 1,245 60
4412 Other motor vehicle dealers 25 62,578 5,274 201
44121 Recreational vehicle dealers 3 D D (20-99)
44122 Motorcycle, boat, & other motor vehicle dealers 22 D D (100-249)
441221 Motorcycle dealers 9 22,992 2,510 94
441222 Boat dealers 9 26,989 1,669 54
441229 All other motor vehicle dealers 4 D D (20-99)
4413 Automotive parts, accessories, & tire stores 54 79,946 15,399 589
44131 Automotive parts & accessories stores 39 51,168 10,683 421
44132 Tire dealers 15 28,778 4,716 168
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 93 129,292 18,338 810
4421 Furniture stores 42 56,658 7,358 357
4422 Home furnishings stores 51 72,634 10,980 453
44221 Floor covering stores 30 48,141 7,183 230
44229 Other home furnishings stores 21 24,493 3,797 223
442299 All other home furnishings stores 19 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 66 207,359 20,212 1,015
44311 Appliance, television, & other electronics stores 36 121,718 11,858 601
443111 Household appliance stores 12 17,562 1,793 77
443112 Radio, television, & other electronics stores 24 104,156 10,065 524
44312 Computer & software stores 27 80,871 7,404 349
44313 Camera & photographic supplies stores 3 4,770 950 65
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 175 405,981 51,252 2,428
4441 Building material & supplies dealers 138 365,298 45,657 2,064
44411 Home centers 1 D D (100-249)
44412 Paint & wallpaper stores 16 D D (20-99)
44413 Hardware stores 27 53,837 8,667 641
44419 Other building material dealers 94 256,579 31,616 1,142
4442 Lawn & garden equipment & supplies stores 37 40,683 5,595 364
44421 Outdoor power equipment stores 14 12,003 1,452 61
44422 Nursery & garden centers 23 28,680 4,143 303
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 111 722,708 62,777 4,817
4451 Grocery stores 66 689,069 60,131 4,570
44511 Supermarkets & other grocery (except convenience) stores 60 671,728 58,863 4,464
44512 Convenience stores 6 17,341 1,268 106
4452 Specialty food stores 21 8,711 1,264 118
4453 Beer, wine, & liquor stores 24 24,928 1,382 129
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 103 170,672 21,671 1,500
44611 Pharmacies & drug stores 48 144,765 17,014 1,236
4461101 Pharmacies & drug stores 47 D D (1000-2499)
4461102 Proprietary stores 1 D D (1-19)
44612 Cosmetics, beauty supplies, & perfume stores 7 D D (20-99)
44613 Optical goods stores 22 10,121 2,004 115
44619 Other health & personal care stores 26 D D (100-249)
446191 Food (health) supplement stores 13 5,604 630 65
446199 All other health & personal care stores 13 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 138 269,903 15,453 1,276
44711 Gasoline stations with convenience stores 88 201,281 10,424 908
44719 Other gasoline stations 50 68,622 5,029 368
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 176 151,372 18,571 1,642
4481 Clothing stores 96 88,298 10,212 1,069
44811 Men's clothing stores 11 7,602 1,086 81
44812 Women's clothing stores 48 31,756 3,906 442
44813 Children's & infants' clothing stores 6 D D (20-99)
44814 Family clothing stores 11 35,103 3,272 359
44815 Clothing accessories stores 8 D D (20-99)
44819 Other clothing stores 12 7,939 1,052 94
4482 Shoe stores 37 26,005 2,916 291
4482101 Men's shoe stores 2 D D (1-19)
4482102 Women's shoe stores 5 D D (20-99)
4482103 Children's & juveniles' shoe stores 1 D D (1-19)
4482104 Family shoe stores 26 19,820 2,244 231
4483 Jewelry, luggage, & leather goods stores 43 37,069 5,443 282
44831 Jewelry stores 41 D D (250-499)
44832 Luggage & leather goods stores 2 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 118 117,025 13,783 1,232
4511 Sporting goods, hobby, & musical instrument stores 95 95,739 11,841 1,028
45111 Sporting goods stores 56 58,148 7,448 613
4511101 General-line sporting goods stores 18 25,220 3,062 273
4511102 Specialty-line sporting goods stores 38 32,928 4,386 340
45112 Hobby, toy, & game stores 21 23,837 2,022 216
45113 Sewing, needlework, & piece goods stores 12 7,614 975 107
45114 Musical instrument & supplies stores 6 6,140 1,396 92
4512 Book, periodical, & music stores 23 21,286 1,942 204
45121 Book stores & news dealers 14 15,742 1,480 161
451211 Book stores 14 15,742 1,480 161
4512111 Book stores, general 12 D D (100-249)
4512113 College book stores 2 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 9 5,544 462 43
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 26 600,258 51,567 4,714
4521 Department stores (excl leased depts) 19 486,111 43,692 4,202
45210009 Department stores (incl leased depts) ## 19 491,283 N N
45211009 Department stores (incl leased depts) ## 19 491,283 N N
4521101 Conventional department stores (excl leased depts) 1 D D (250-499)
4521102 Discount or mass merchandising dept stores (excl leased depts) 16 375,886 31,358 3,236
4521103 National chain department stores (excl leased depts) 2 D D (500-999)
4529 Other general merchandise stores 7 114,147 7,875 512
45299 All other general merchandise stores 6 D D (250-499)
4529903 Miscellaneous general merchandise stores 3 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 160 81,871 10,751 1,147
4531 Florists 37 8,598 1,893 223
4532 Office supplies, stationery, & gift stores 55 39,426 4,216 529
45321 Office supplies & stationery stores 8 20,674 1,586 120
4532102 Office supplies stores 8 20,674 1,586 120
45322 Gift, novelty, & souvenir stores 47 18,752 2,630 409
4533 Used merchandise stores 18 4,747 932 92
4539 Other miscellaneous store retailers 50 29,100 3,710 303
45391 Pet & pet supplies stores 17 9,105 1,298 146
45392 Art dealers 7 1,378 238 34
45399 All other miscellaneous store retailers 26 18,617 2,174 123
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 86 164,351 21,588 974
4541 Electronic shopping & mail-order houses 25 42,944 6,503 339
4542 Vending machine operators 21 43,047 9,205 365
4543 Direct selling establishments 40 78,360 5,880 270
45431 Fuel dealers 10 D D (20-99)
454311 Heating oil dealers 5 D D (20-99)
454312 Liquefied petroleum gas (bottled gas) dealers 5 D D (20-99)
45439 Other direct selling establishments 30 D D (100-249)
D = Withheld to avoid disclosure; N = Not available

Top: subsector table All-sector table
Data in formats for downloading
Publications (page images) including city data PDF

Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?