1997 Economic Census:
Retail Trade
Winnebago County, WI


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 611 1,489,582 141,427 8,712
441 Motor vehicle & parts dealers 83 391,165 25,936 1,240
442 Furniture & home furnishings stores 41 35,495 4,551 265
443 Electronics & appliance stores 20 22,340 2,933 144
444 Building material & garden equipment & supplies dealers 48 145,726 16,634 712
445 Food & beverage stores 48 202,281 17,956 1,404
446 Health & personal care stores 49 D D (500-999)
447 Gasoline stations 70 122,119 7,118 628
448 Clothing & clothing accessories stores 95 70,422 7,695 819
451 Sporting goods, hobby, book, & music stores 49 D D (250-499)
452 General merchandise stores 13 D D (1000-2499)
453 Miscellaneous store retailers 64 D D (250-499)
454 Nonstore retailers 31 181,088 23,952 735

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 611 1,489,582 141,427 8,712
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 83 391,165 25,936 1,240
4411 Automobile dealers 38 341,087 18,653 892
44111 New car dealers 13 290,834 16,335 761
44112 Used car dealers 25 50,253 2,318 131
4412 Other motor vehicle dealers 17 30,876 3,596 139
44122 Motorcycle, boat, & other motor vehicle dealers 15 D D (100-249)
441221 Motorcycle dealers 5 D D (20-99)
441222 Boat dealers 10 D D (20-99)
4413 Automotive parts, accessories, & tire stores 28 19,202 3,687 209
44131 Automotive parts & accessories stores 20 11,743 1,997 120
44132 Tire dealers 8 7,459 1,690 89
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 41 35,495 4,551 265
4421 Furniture stores 12 D D (100-249)
4422 Home furnishings stores 29 D D (100-249)
44221 Floor covering stores 15 10,874 1,215 46
44229 Other home furnishings stores 14 D D (20-99)
442299 All other home furnishings stores 13 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 20 22,340 2,933 144
44311 Appliance, television, & other electronics stores 14 D D (100-249)
443111 Household appliance stores 7 8,206 1,158 65
443112 Radio, television, & other electronics stores 7 D D (20-99)
44312 Computer & software stores 5 D D (20-99)
44313 Camera & photographic supplies stores 1 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 48 145,726 16,634 712
4441 Building material & supplies dealers 43 132,052 15,253 635
44411 Home centers 1 D D (100-249)
44412 Paint & wallpaper stores 6 D D (20-99)
44413 Hardware stores 8 D D (100-249)
44419 Other building material dealers 28 90,478 9,645 320
4442 Lawn & garden equipment & supplies stores 5 13,674 1,381 77
44422 Nursery & garden centers 3 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 48 202,281 17,956 1,404
4451 Grocery stores 23 D D (1000-2499)
44511 Supermarkets & other grocery (except convenience) stores 21 191,180 16,851 1,313
4452 Specialty food stores 12 D D (20-99)
4453 Beer, wine, & liquor stores 13 8,107 468 43
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 49 D D (500-999)
44611 Pharmacies & drug stores 20 D D (250-499)
4461101 Pharmacies & drug stores 19 D D (250-499)
44612 Cosmetics, beauty supplies, & perfume stores 7 3,131 416 39
44613 Optical goods stores 11 2,471 671 40
44619 Other health & personal care stores 11 2,995 878 40
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 70 122,119 7,118 628
44711 Gasoline stations with convenience stores 53 102,931 5,486 459
44719 Other gasoline stations 17 19,188 1,632 169
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 95 70,422 7,695 819
4481 Clothing stores 58 D D (500-999)
44811 Men's clothing stores 8 9,600 800 62
44812 Women's clothing stores 22 12,024 1,234 158
44813 Children's & infants' clothing stores 1 D D (1-19)
44814 Family clothing stores 12 D D (250-499)
44815 Clothing accessories stores 4 D D (20-99)
44819 Other clothing stores 11 4,487 483 59
4482 Shoe stores 21 D D (100-249)
4482101 Men's shoe stores 2 D D (1-19)
4482104 Family shoe stores 14 D D (20-99)
4482105 Athletic footwear stores 4 D D (20-99)
4483 Jewelry, luggage, & leather goods stores 16 D D (20-99)
44832 Luggage & leather goods stores 3 D D (1-19)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 49 D D (250-499)
4511 Sporting goods, hobby, & musical instrument stores 34 D D (100-249)
45111 Sporting goods stores 23 D D (20-99)
4511101 General-line sporting goods stores 7 2,951 202 28
4511102 Specialty-line sporting goods stores 16 D D (20-99)
45112 Hobby, toy, & game stores 6 D D (20-99)
45114 Musical instrument & supplies stores 2 D D (1-19)
4512 Book, periodical, & music stores 15 6,483 940 100
45121 Book stores & news dealers 11 3,886 454 69
451211 Book stores 11 3,886 454 69
4512111 Book stores, general 6 D D (20-99)
4512112 Specialty book stores 4 907 118 19
45122 Prerecorded tape, compact disc, & record stores 4 2,597 486 31
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 13 D D (1000-2499)
4521 Department stores (excl leased depts) 8 D D (1000-2499)
45210009 Department stores (incl leased depts) ## 8 D N N
45211009 Department stores (incl leased depts) ## 8 D N N
4521102 Discount or mass merchandising dept stores (excl leased depts) 8 D D (1000-2499)
45299 All other general merchandise stores 5 D D (100-249)
4529903 Miscellaneous general merchandise stores 1 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 64 D D (250-499)
4531 Florists 9 6,578 1,894 147
4532 Office supplies, stationery, & gift stores 19 D D (100-249)
45321 Office supplies & stationery stores 4 D D (1-19)
4532102 Office supplies stores 4 D D (1-19)
45322 Gift, novelty, & souvenir stores 15 D D (20-99)
4533 Used merchandise stores 13 4,187 957 87
4539 Other miscellaneous store retailers 23 D D (100-249)
45391 Pet & pet supplies stores 6 3,977 592 55
45393 Manufactured (mobile) home dealers 2 D D (1-19)
45399 All other miscellaneous store retailers 12 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 31 181,088 23,952 735
4541 Electronic shopping & mail-order houses 15 D D (500-999)
4542 Vending machine operators 5 D D (100-249)
4543 Direct selling establishments 11 D D (20-99)
45431 Fuel dealers 3 D D (20-99)
454311 Heating oil dealers 1 D D (20-99)
45439 Other direct selling establishments 8 D D (20-99)
D = Withheld to avoid disclosure; N = Not available

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Data in formats for downloading
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Source: 1997 Economic Census

Last modified: 2/ 8/01   Questions?