| | 07-0002 | Advertising | 54 | Professional, Scientific, and Technical Services |
| | 07-0002 requested a title change for Industry Group 5418 from Advertising and Related Services to Marketing and Related |
| | Services and additionally requested that Public Relations should not be treated as an advertising related service. The ECPC |
| | recommends against this change for several reasons. First, the proposed title would not adequately describe the advertising |
| | agencies, media buying agencies, and other advertising-related services that are included in industry group 5418. Secondly, |
| | the ECPC notes that marketing research services are included in industry group 5419, Other Professional, Scientific, and |
| | Technical Services, and marketing consulting is included in industry group 5416, Management, Scientific, and Technical |
| | Consulting Services. The proposed title change would cause confusion because of the major marketing-related activities that |
| | are not included in the industry group. The ECPC does recommend changing the title of Industry Group 5418 to “Advertising, |
| | Public Relations, and Related Services” to more clearly indicate the content. |