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Link to Nonemployer Main Page Nonemployer Statistics, 1998
Retail trade
Santa Cruz County, CA

Includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
Code 		Description Nonemployers
Establish-
ments 		Receipts
($1,000)
44-45 Retail trade 1,598 76,027
441 Motor vehicle and parts dealers 57 10,701
4411 Automobile dealers 29 8,759
44112 Used car dealers 29 8,759
4412 Other motor vehicle dealers D D
44122 Motorcycle, boat, and other motor vehicle dealers D D
441221 Motorcycle dealers D D
441222 Boat dealers D D
441229 All other motor vehicle dealers D D
4413 Automotive parts, accessories, and tire stores 20 1,138
442 Furniture and home furnishings stores 41 4,506
4421 Furniture stores 20 2,138
44211 Furniture stores 20 2,138
4422 Home furnishings stores 21 2,368
443 Electronics and appliance stores 37 2,606
4431 Electronics and appliance stores 37 2,606
44311 Appliance, television, and other electronics stores 18 1,124
443111 Household appliance stores D D
443112 Radio, television, and other electronics stores 13 874
44312 Computer and software stores 18 862
44313 Camera and photographic supplies stores D D
444 Building material and garden equipment and supplies dealers 39 3,545
4441 Building material and supplies dealers 27 1,967
44411 Home centers D D
44412 Paint and wallpaper stores D D
44413 Hardware stores D D
44419 Other building material dealers 14 1,067
4442 Lawn and garden equipment and supplies stores 12 1,578
445 Food and beverage stores 69 10,849
4451 Grocery stores 25 4,542
4452 Specialty food stores 31 2,870
44521 Meat markets D D
44522 Fish and seafood markets D D
44523 Fruit and vegetable markets D D
44529 Other specialty food stores 22 1,193
4453 Beer, wine, and liquor stores 13 3,437
44531 Beer, wine, and liquor stores 13 3,437
446 Health and personal care stores 51 1,155
4461 Health and personal care stores 51 1,155
44611 Pharmacies and drug stores D D
44612 Cosmetics, beauty supplies, and perfume stores 18 269
44613 Optical goods stores D D
44619 Other health and personal care stores 29 478
448 Clothing and clothing accessories stores 143 5,675
4481 Clothing stores 88 3,240
44811 Men's clothing stores D D
44812 Women's clothing stores 11 310
44813 Children's and infants' clothing stores D D
44814 Family clothing stores 13 209
44815 Clothing accessories stores 15 471
44819 Other clothing stores 39 1,974
4482 Shoe stores D D
44821 Shoe stores D D
4483 Jewelry, luggage, and leather goods stores 52 2,207
44831 Jewelry stores 50 2,074
44832 Luggage and leather goods stores D D
451 Sporting goods, hobby, book, and music stores 129 7,340
4511 Sporting goods, hobby, and musical instrument stores 65 3,863
45111 Sporting goods stores 26 2,581
45112 Hobby, toy, and game stores 17 311
45113 Sewing, needlework, and piece goods stores 13 308
45114 Musical instrument and supplies stores D D
4512 Book, periodical, and music stores 64 3,477
45121 Book stores and news dealers 51 2,506
451211 Book stores 17 1,075
451212 News dealers and newsstands 34 1,431
45122 Prerecorded tape, compact disc, and record stores 13 971
452 General merchandise stores 30 1,554
453 Miscellaneous store retailers 357 13,946
4531 Florists 34 863
45311 Florists 34 863
4532 Office supplies, stationery, and gift stores 72 1,983
45321 Office supplies and stationery stores D D
45322 Gift, novelty, and souvenir stores 67 1,888
4533 Used merchandise stores 123 3,903
45331 Used merchandise stores 123 3,903
4539 Other miscellaneous store retailers 128 7,197
45391 Pet and pet supplies stores D D
45392 Art dealers 19 800
45393 Manufactured (mobile) home dealers D D
45399 All other miscellaneous store retailers 98 5,531
454 Nonstore retailers 645 14,150
4541 Electronic shopping and mail-order houses 77 1,525
45411 Electronic shopping and mail-order houses 77 1,525
4542 Vending machine operators 32 1,598
45421 Vending machine operators 32 1,598
4543 Direct selling establishments 536 11,027
45439 Other direct selling establishments 536 11,027
D Withheld to avoid disclosure; S Withheld because data do not meet publication standards;
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Source: Nonemployer Statistics

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