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Link to Nonemployer Main Page Nonemployer Statistics, 1998
Retail trade
Wisconsin

Includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
Code
Description Nonemployers
Establish-
ments
Receipts
($1,000)
44-45 Retail trade 37,451 1,075,929
441 Motor vehicle and parts dealers 1,641 201,736
4411 Automobile dealers 835 139,904
44112 Used car dealers 835 139,904
4412 Other motor vehicle dealers 426 36,201
44121 Recreational vehicle dealers 55 9,950
44122 Motorcycle, boat, and other motor vehicle dealers 371 26,251
441221 Motorcycle dealers 53 2,572
441222 Boat dealers 61 4,290
441229 All other motor vehicle dealers 257 19,389
4413 Automotive parts, accessories, and tire stores 380 25,631
442 Furniture and home furnishings stores 608 30,755
4421 Furniture stores 159 11,222
44211 Furniture stores 159 11,222
4422 Home furnishings stores 449 19,533
443 Electronics and appliance stores 516 25,272
4431 Electronics and appliance stores 516 25,272
44311 Appliance, television, and other electronics stores 303 15,019
443111 Household appliance stores 106 6,033
443112 Radio, television, and other electronics stores 197 8,986
44312 Computer and software stores 189 9,544
44313 Camera and photographic supplies stores 24 709
444 Building material and garden equipment and supplies dealers 528 29,811
4441 Building material and supplies dealers 330 23,404
44411 Home centers D D
44412 Paint and wallpaper stores D D
44413 Hardware stores 78 4,462
44419 Other building material dealers 218 16,528
4442 Lawn and garden equipment and supplies stores 198 6,407
445 Food and beverage stores 1,040 82,991
4451 Grocery stores 354 41,291
4452 Specialty food stores 486 20,712
44521 Meat markets 48 2,901
44522 Fish and seafood markets 16 563
44523 Fruit and vegetable markets 72 2,432
44529 Other specialty food stores 350 14,816
4453 Beer, wine, and liquor stores 200 20,988
44531 Beer, wine, and liquor stores 200 20,988
446 Health and personal care stores 1,501 19,148
4461 Health and personal care stores 1,501 19,148
44611 Pharmacies and drug stores 31 2,324
44612 Cosmetics, beauty supplies, and perfume stores 1,012 7,383
44613 Optical goods stores 17 1,274
44619 Other health and personal care stores 441 8,167
447 Gasoline stations 182 27,906
4471 Gasoline stations 182 27,906
448 Clothing and clothing accessories stores 991 42,535
4481 Clothing stores 698 27,686
44811 Men's clothing stores 28 2,248
44812 Women's clothing stores 135 5,594
44813 Children's and infants' clothing stores 49 1,644
44814 Family clothing stores 122 4,263
44815 Clothing accessories stores 134 5,472
44819 Other clothing stores 230 8,465
4482 Shoe stores 41 2,267
44821 Shoe stores 41 2,267
4483 Jewelry, luggage, and leather goods stores 252 12,582
44831 Jewelry stores 228 11,411
44832 Luggage and leather goods stores 24 1,171
451 Sporting goods, hobby, book, and music stores 2,441 82,943
4511 Sporting goods, hobby, and musical instrument stores 1,792 68,193
45111 Sporting goods stores 805 40,168
45112 Hobby, toy, and game stores 483 15,959
45113 Sewing, needlework, and piece goods stores 388 7,348
45114 Musical instrument and supplies stores 116 4,718
4512 Book, periodical, and music stores 649 14,750
45121 Book stores and news dealers 578 11,094
451211 Book stores 185 4,393
451212 News dealers and newsstands 393 6,701
45122 Prerecorded tape, compact disc, and record stores 71 3,656
452 General merchandise stores 319 11,439
453 Miscellaneous store retailers 7,788 216,221
4531 Florists 409 12,621
45311 Florists 409 12,621
4532 Office supplies, stationery, and gift stores 1,751 43,142
45321 Office supplies and stationery stores 75 3,816
45322 Gift, novelty, and souvenir stores 1,676 39,326
4533 Used merchandise stores 1,832 42,777
45331 Used merchandise stores 1,832 42,777
4539 Other miscellaneous store retailers 3,796 117,681
45391 Pet and pet supplies stores 241 8,370
45392 Art dealers 337 7,935
45393 Manufactured (mobile) home dealers 47 2,756
45399 All other miscellaneous store retailers 3,171 98,620
454 Nonstore retailers 19,896 305,172
4541 Electronic shopping and mail-order houses 747 14,321
45411 Electronic shopping and mail-order houses 747 14,321
4542 Vending machine operators 732 16,913
45421 Vending machine operators 732 16,913
4543 Direct selling establishments 18,417 273,938
45431 Fuel dealers 104 9,529
45439 Other direct selling establishments 18,313 264,409
D Withheld to avoid disclosure; S Withheld because data do not meet publication standards;
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Source: Nonemployer Statistics

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