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Link to Nonemployer Main Page Nonemployer Statistics, 1999
Retail trade
Wisconsin

Includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
Code
Description Nonemployers
Establish-
ments
Receipts
($1,000)
44-45 Retail trade 37,791 1,119,741
441 Motor vehicle and parts dealers 1,683 218,026
4411 Automobile dealers 852 156,271
44112 Used car dealers 852 156,271
4412 Other motor vehicle dealers 409 31,050
44121 Recreational vehicle dealers 63 5,782
44122 Motorcycle, boat, and other motor vehicle dealers 346 25,268
441221 Motorcycle dealers 47 2,429
441222 Boat dealers 46 3,337
441229 All other motor vehicle dealers 253 19,502
4413 Automotive parts, accessories, and tire stores 422 30,705
442 Furniture and home furnishings stores 559 29,568
4421 Furniture stores 132 11,043
44211 Furniture stores 132 11,043
4422 Home furnishings stores 427 18,525
443 Electronics and appliance stores 504 23,308
4431 Electronics and appliance stores 504 23,308
44311 Appliance, television, and other electronics stores 290 14,627
443111 Household appliance stores 116 6,744
443112 Radio, television, and other electronics stores 174 7,883
44312 Computer and software stores 186 7,834
44313 Camera and photographic supplies stores 28 847
444 Building material and garden equipment and supplies dealers 527 32,500
4441 Building material and supplies dealers 330 25,561
44411 Home centers 10 993
44412 Paint and wallpaper stores 27 1,409
44413 Hardware stores 70 4,087
44419 Other building material dealers 223 19,072
4442 Lawn and garden equipment and supplies stores 197 6,939
445 Food and beverage stores 1,033 83,894
4451 Grocery stores 370 41,718
4452 Specialty food stores 459 19,487
44521 Meat markets 46 2,655
44522 Fish and seafood markets 13 602
44523 Fruit and vegetable markets 70 2,722
44529 Other specialty food stores 330 13,508
4453 Beer, wine, and liquor stores 204 22,689
44531 Beer, wine, and liquor stores 204 22,689
446 Health and personal care stores 1,669 21,270
4461 Health and personal care stores 1,669 21,270
44611 Pharmacies and drug stores 38 4,418
44612 Cosmetics, beauty supplies, and perfume stores 1,063 7,542
44613 Optical goods stores 21 1,481
44619 Other health and personal care stores 547 7,829
447 Gasoline stations 175 29,471
4471 Gasoline stations 175 29,471
448 Clothing and clothing accessories stores 972 38,740
4481 Clothing stores 681 24,473
44811 Men's clothing stores 21 1,854
44812 Women's clothing stores 136 5,502
44813 Children's and infants' clothing stores 49 1,262
44814 Family clothing stores 99 3,426
44815 Clothing accessories stores 127 4,256
44819 Other clothing stores 249 8,173
4482 Shoe stores 39 2,276
44821 Shoe stores 39 2,276
4483 Jewelry, luggage, and leather goods stores 252 11,991
44831 Jewelry stores 235 11,189
44832 Luggage and leather goods stores 17 802
451 Sporting goods, hobby, book, and music stores 2,443 83,751
4511 Sporting goods, hobby, and musical instrument stores 1,794 67,221
45111 Sporting goods stores 778 37,327
45112 Hobby, toy, and game stores 510 17,954
45113 Sewing, needlework, and piece goods stores 382 6,664
45114 Musical instrument and supplies stores 124 5,276
4512 Book, periodical, and music stores 649 16,530
45121 Book stores and news dealers 586 13,219
451211 Book stores 184 6,600
451212 News dealers and newsstands 402 6,619
45122 Prerecorded tape, compact disc, and record stores 63 3,311
452 General merchandise stores 349 14,061
453 Miscellaneous store retailers 7,475 221,478
4531 Florists 392 11,678
45311 Florists 392 11,678
4532 Office supplies, stationery, and gift stores 1,805 47,262
45321 Office supplies and stationery stores 73 4,702
45322 Gift, novelty, and souvenir stores 1,732 42,560
4533 Used merchandise stores 1,699 41,401
45331 Used merchandise stores 1,699 41,401
4539 Other miscellaneous store retailers 3,579 121,137
45391 Pet and pet supplies stores 225 8,733
45392 Art dealers 343 9,002
45393 Manufactured (mobile) home dealers 40 2,099
45399 All other miscellaneous store retailers 2,971 101,303
454 Nonstore retailers 20,402 323,674
4541 Electronic shopping and mail-order houses 804 19,466
45411 Electronic shopping and mail-order houses 804 19,466
4542 Vending machine operators 752 18,291
45421 Vending machine operators 752 18,291
4543 Direct selling establishments 18,846 285,917
45431 Fuel dealers 97 10,233
45439 Other direct selling establishments 18,749 275,684
D Withheld to avoid disclosure; S Withheld because data do not meet publication standards;
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Source: Nonemployer Statistics

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