1992 ECONOMIC CENSUS -- AREA PROFILE Santa Cruz County, CA Number Sales or Output Jobs/1000 Estabs/100K of Receipts Number per population population Sector Estabs ($mil) of Jobs capita # %ofST # %ofST Mining 6 34 100 147 0 39 3 65 Manufacturing 392 2,348 11,700 10,163 51 80 170 104 Wholesale 386 1,383 4,023 5,988 17 74 167 88 Retail 1,538 1,813 17,310 7,851 75 113 666 127 Services 2,005 1,214 16,657 5,257 72 84 868 110 CALIFORNIA Number Sales or Output Jobs/1000 Estabs/100K of Receipts Number per population population Sector Estabs ($mil) of Jobs capita # %ofUS # %ofUS Mining 1,232 7,545 34,500 244 1 45 4 33 Construction 64,103 64,256 511,115 2,080 17 90 207 92 Manufacturing 50,490 306,277 1,947,400 9,913 63 95 163 112 Transportation 21,070 29,450 314,481 953 10 82 68 94 Communications 3,186 29,231 151,444 946 5 97 10 67 Utilities 1,585 27,379 79,075 886 3 71 5 65 Wholesale 58,437 432,946 731,618 14,013 24 101 189 97 Retail 162,111 224,593 2,050,594 7,269 66 92 525 88 Services 244,473 198,432 2,645,792 6,423 86 113 791 111 Finance 21,582 91,733 342,777 2,969 11 63 70 83 Insurance 16,578 99,580 228,021 3,223 7 87 54 85 Real Estate 32,813 22,580 180,073 731 6 121 106 118 United States Number Sales or Output Jobs/1000 Estabs/100K of Receipts Number per population population Sector Estabs ($mil) of Jobs capita # # Mining 30,787 162,095 638,200 635 3 12 Construction 572,851 528,106 4,668,280 2,070 18 225 Manufacturing 370,934 3,004,862 16,967,400 11,780 67 145 Transportation 184,297 299,274 3,159,451 1,173 12 72 Communications 39,244 230,667 1,294,236 904 5 15 Utilities 20,049 310,961 915,012 1,219 4 8 Wholesale 495,457 3,249,874 5,971,401 12,741 23 194 Retail 1,526,215 1,894,880 18,407,453 7,429 72 598 Services 1,825,435 1,202,613 19,290,352 4,715 76 716 Finance 214,098 1,572,331 4,468,766 6,164 18 84 Insurance 160,639 847,730 2,152,179 3,323 8 63 Real Estate 229,493 141,673 1,231,471 555 5 90 Mining not reported for metros, construction not reported for counties. Trans: State & metro excludes large passenger airlines; metro excl pipelines. Utilities: metro excludes electic, gas utilities. Source: 1992 Economic Census. Find it at: http://www.census.gov/econ97 1992 Economic Census Profile: Retail, Wholesale, Service Santa Cruz County, CA Top Places in Santa Cruz County, CA in terms of 1992 population --- Retail --- -- Wholesale -- --- Services--- Popu- Number Number Number lation of Sales of Sales of Rcpts Geo Area Name (1992) Estabs ($mil) Estabs ($mil) Estabs ($mil) Santa Cruz 48,835 436* 473 83 226 621* 396 Watsonville 31,082 233 463 103 764 269 94 Capitola 9,895 264 368 16 21 144 53 Scotts Valley 9,414 105 132 20 53 141 404 Balance of county 131,766 500* 378 164 319 830* 267 * The reports and databases include more Kind-of-Business detail for this area 1992 Economic Census: Minority-Owned, Women-Owned Firms Santa Cruz County, CA Firms and Receipts by Group (Groups with 100 or more firms) ----- All Firms ---- ---- Firms with Employees ----- Number Receipts Receipts of Group Number ($mil.) Number ($mil.) Employees All firms 22,239 3,066.0 4,008 2,496.0 23,144 Minority-Owned Firms 2,146 198.7 511 145.9 2,138 Black-Owned firms 141 7.7 4 (D) (D) Hispanic-Owned firms 1,351 76.8 219 50.4 1,057 Asians, Am Indians &AK Nat 696 115.1 288 93.8 1,055 Women-Owned firms 8,008 638.8 968 (D) (D) This table includes sole proprietorships, partnerships, and subchapter S corporations, and excludes "C" corporations. Detail may not add to total due to rounding. Data may have high variance; see documentation for details.