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1970 Census Butoon
For the census to be successful, the public must participate. To increase participation, the U.S. Census Bureau used promotional items, like this button, to increase awareness of the 1970 census.
As the button notes, it does "pay to be counted." Billions of dollars of federal funds are distributed to the states based on census data. This money is used to build schools, libraries, roads, and provide vital services to the nation's inhabitants.