Contents
I. Importance of the Census: What it is used for and why 
>II. Census 2000 Activities

A. Questionnaire
B. Address List Development
C. Promotion
D. Mailing
E. Technology
F. Results

III. Confidentiality  
IV. Geographic Areas  
V. Census 2000 Data Releases
VI. Census 2000 Products and Assistance 
VII. Other Census Services 


II.  Census 2000 Activities 

Taking the decennial census is a big project.  For Census 2000, many people were hired to assist in counting the population; temporary employment peaked at about 475,000 one week.  In preparation for this effort, the US Census Bureau developed operational plans which were evaluated by using the results of test-censuses to find out how response would be affected.

A. Questionnaire 

Deciding which subjects to include in Census 2000 was an interactive process involving the Census Bureau, the Office of Management and Budget, and the US Congress. To balance concerns about the intrusiveness of the decennial census and the government’s need for data, only those subjects having specific federal justification for their inclusion were on the  Census 2000 questionnaire. 

For Census 2000, as in several previous censuses, two forms were used – a short form and a long form.  The short form was sent to every household, and the long form, containing the seven 100 percent questions, plus the sample questions, was sent to only a limited number of households. 


Generally, about one in every six houses nationwide received the long form.  The rate varied from one to two households in some smaller areas, to one in eight households for more densely populated areas. 
 
   
Figure 2.
Census 2000 Content
100-percent characteristics (short form):  A limited number of questions were asked of every person and housing unit in the United States.  Information is available on:
  • Name
  • Household relationship
  • Sex
  • Age
  • Hispanic origin
  • Race 
  • Tenure (whether the home is owned or rented)
Sample characteristics (long form): Additional questions were asked of a sample of persons and housing units.  Data are provided on:
Population 

Social Characteristics

  • Marital status
  • Place of birth, citizenship, and year of entry
  • School enrollment and educational attainment
  • Ancestry
  • Residence 5 years ago (migration)
  • Language spoken at home and ability to speak English
  • Veteran status
  • Disability
  • Grandparents as caregivers
Economic Characteristics
  • Labor force status
  • Place of work and journey to work
  • Occupation, industry, and class of worker
  • Work status in 1999
  • Income in 1999
Housing 

Physical Characteristics

  • Units in structure
  • Year structure built
  • Number of rooms and number of bedrooms
  • Year moved into residence
  • Plumbing and kitchen facilities
  • Telephone service
  • Vehicles available
  • Heating fuel
  • Farm residence
  Financial Characteristics
  • Value of home or monthly rent paid
  • Utilities, mortgage, taxes, insurance, and fuel costs

Changes to the Questionnaire. 

One new subject was added to the Census 2000 questionnaire: grandparents as caregivers. This additional question complies with legislation passed by the 104th Congress requiring that the decennial census obtain information about grandparents who have primary responsibility for care of grandchildren (Title 13, United States Code, Chapter 5, Section 141).  Several questions from the 1990 Census, including information about children ever born, source of water, sewage disposal, and condominium status, were dropped for Census 2000. 

One important change for Census 2000 was the question on disability.  In 1990, the question was “Does this person have a physical, mental or other health condition that has lasted for more than 6 months and that limits the amount of work this person can do at a job or prevents this person from working at a job.”  In 2000, the question was revised to inquire about blindness, deafness, and the ability to perform physical and mental tasks.  Also in 1990, the questions were asked for those 15 years and older, while in 2000 the data were collected for persons 5 years and over.

Additionally, there was a revision to the questions on race. Respondents were given the option of selecting one or more race categories to indicate their racial identities. 

 
Figure 3. Census 2000
Question on race

Question on race.
The race question included 15 separate response categories and three areas where respondents could write in a more specific race group.  The response categories and write-in answers were combined to create the five Office of Management and Budget race categories plus “Some other race.”  The Census 2000 Brief  Overview of Race and Hispanic Origin http://www.census.gov/prod/2001pubs/c2kbr01-1.pdf provides an overview of these questions and national results.   One side effect of the change in these questions is that the 2000 data aren’t directly comparable to the 1990 data.

B. Address List Development 

To mail out the questionnaires, the Census Bureau has to have an accurate address list for the country.  One of the important initiatives for Census 2000 was the Local Update of Census Addresses (LUCA) Program http://www.census.gov/dmd/www/LUCA.htm made possible by the Census Address List Improvement Act of 1994 (Public Law 103-430).   Under LUCA, the Census Bureau and local governmental officials worked together to update mailing and address information.

In addition to LUCA, the Census Bureau worked with the US Postal Service (USPS) using a postal check to validate addresses and to identify and add addresses that were missing from their database.  The Census Bureau also used enumerators, the Census Bureau staff who go door-to-door gathering the data, to canvass roads and streets looking for living quarters.  After block canvassing was completed, the information was added to the TIGER® database.  The Census Bureau also planned for an update just prior to Census Day (April 1, 2000) of newly constructed units and followed up after Census Day with a check on vacant buildings   As a result, more than 80 percent of all households had USPS-delivered questionnaires.    For rural areas (e.g., those with a rural route number or a post office box), the Census Bureau had a door-to-door canvass to identify each structure and locate it on census maps. 

C. Promotion 

Census 2000 was the first decennial census to use a paid advertising campaign.  The campaign featured print and broadcast media, as well as outdoor advertising to encourage positive informative coverage that emphasized the importance of responding to the census.  The core message of the campaign was “This
Census 2000 Camper is your future.  Don’t leave it blank.”  Five advertising agencies were used – one to create the core message, and the others to tailor it to specific audiences.The Census Bureau used an integrated plan to generate publicity and encourage everyone to respond to the census.  The Census Bureau established partnerships with many diverse groups and all levels of government both to publicize the census and to encourage participation.  Numerous promotions and special events were
held across the country. 

D. Mailing

An advance letter sent out to alert the public to the importance of Census 2000.  It stated that individuals could request a census questionnaire in Spanish, Vietnamese, Tagalog, Chinese or Korean.  The US Postal Service delivered questionnaires between March 13-15.  A follow-up postcard was sent out on the Census Day to remind those who had not yet completed their questionnaires to fill them out, and thanked those who had already done so.   The “Be Counted” program allowed people who thought they hadn’t received a questionnaire to pick up a questionnaire in community locations across the country and fill it out.  And, enumerators followed up with the households that did not return their questionnaires, making multiple contacts (telephone calls and personal visits) to housing units believed to be occupied. 

As a result of the advertising campaign and follow-up, the national final response rate was 67 percent.  This exceeded the projected response rate of 61 percent and was better than the 65 percent response rate from the 1990 Census.  This was the first time in census history that the mail response rate increased from the previous census. 

E.  Technology 

The major improvement in automation for taking Census 2000 was a data capture method that took advantage of available hardware and software representing advances in information technology and systems. 
Employees of the National Processing Center

Returned questionnaires were processed at the Census Bureau’s National Processing Center located in Jeffersonville, Indiana, and three other centers, to carry out the following functions: 

Returned questionnaires were processed at the Census Bureau’s National Processing Center located in Jeffersonville, Indiana, and three other centers, to carry out the following functions: 

  • A full electronic data capture and processing system recorded an image of every questionnaire. 
  • Questionnaires returned by mail were sorted automatically to ensure timely capture of critical information.  This was needed before follow-up could occur with addresses for which no response, or an incomplete response, was received. 

  • Optical mark recognition was used for all check-box data items. 
  • Intelligent character recognition (ICR) was used to capture write-in character-based data items. 
  • A clerical keying operation captured and resolved difficult ICR cases. 
  • A quality assurance review was conducted on data keying and scanning activities.
  • Electronic imaging captured the data, reducing the logistical and staffing requirements that handling large volumes of paper questionnaires would have required.

After the census was taken, the Census Bureau evaluated the coverage using a coverage measurement survey.  Each of the past few censuses have had debates about undercount and whether or not data should be “adjusted,” and the 2000 Census was no exception.  In October 2001, after the coverage measurement survey was evaluated, the decision to use the unadjusted Census 2000 figures was announced. 

Another important technological advance between the 1990 and 2000 censuses was the development and use of the Internet.  In 1996 the Census Bureau made a decision to use the Internet.  In 1996, the Census Bureau made a decision to use the Internet  to disseminate Census 2000 data and publications. This was followed by the development and implementation of what is now the American Factfinder (AFF).  AFF has data from multiple sources (e.g. 1990 Census, 1997 Economic Census) and also has thematic and reference maps so that users can see the area for which they want data. 

F.  Results 

After the census was taken, numbers were reported on a schedule determined in part by US law.  The results of the census are reported:

  • To the President. Title 13, US Code requires that the apportionment population counts for each state be delivered to the President within nine months of the census date.  Apportionment counts are the population counts for each state which determine the number of members each gets in the U. S. House of Representatives. On December 28, 2000, the apportionment counts were delivered to the President.  These counts showed that the resident population of the United States on April 1, 2000, was 281,421,906, an increase of 13.2 percent over the 248,709,873 persons counted during the 1990 Census. 
  • To the states. According to Title 2, US Code, within 15 days of receiving the apportionment population counts from the President, the Clerk of the House must inform each state governor of the number of representatives to which each state is entitled.
  • In March 2001, the Census Bureau released the first results of Census 2000 data, which are used by the states for redrawing Congressional and State Legislative Districts. 

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