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CB10-CN.23

Contact:  Jennifer Smits
Public Information Office
(301) 763-3030 (phone)
(301) 763-3762 (fax)
(301) 457-1037 (TDD)
PIO@census.gov

NICKELODEON:
Joanna Roses
212-846-7326

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FOR IMMEDIATE RELEASE:  WEDNESDAY, MARCH 3, 2010

Media Advisory — Census Bureau Director to Launch Children Awareness Campaign Featuring Nickelodeon's Dora the Explorer

What:
U.S. Census Bureau Director Robert M. Groves and key partners will hold a press conference to launch a 2010 Census public awareness campaign, Children Count Too, about the importance of counting infants and young children on census forms. In support of this initiative, Census Bureau partner Nickelodeon will debut a new television spot featuring Dora the Explorer, the popular children's character on the network's award-winning animated preschool series. The briefing will include a media question-and-answer session.
When:
Tuesday, March 9, 2010
10 a.m. (EST)
Who:
Robert M. Groves, director, U.S. Census Bureau
Samantha Maltin, senior vice president of integrated marketing
    and partnerships, Nickelodeon
Michael Laracy, director of policy reform and advocacy, Annie E. Casey Foundation
William O'Hare, senior consultant, Annie E. Casey Foundation
Chris Perille, vice president of corporate communications and public affairs, Mead
    Johnson Nutrition
Maria Gomez, president, Mary's Center
Where:
Mary's Center
2355 Ontario Road, NW
Washington, DC 20009
-X-
Source: U.S. Census Bureau | Public Information Office | PIO@census.gov | Last Revised: February 10, 2014