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CB10-CN.33

Contact:  Malkia McLeod
Public Information Office
(301) 763-3030 (phone)
(301) 763-3762 (fax)
(301) 457-1037 (TDD)
PIO@census.gov

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FOR IMMEDIATE RELEASE:  TUESDAY, MARCH 23, 2010

Media Advisory — Census Bureau Rolls Out New Interactive Google Maps Showing 2010 Census Participation Rates

Communities Able to Track Percentage of Households Mailing Back Forms

What:
With most 2010 Census questionnaires having arrived last week by mail for 120 million households, the U.S. Census Bureau will launch new interactive Google Maps showing initial mail participation rates. The collaborative partnership with Google allows communities the ability to track how their area is responding to the once-a-decade count. The Census Bureau will provide daily updates of the percentage of returned census forms using Google Maps and Google Earth.

The Census Bureau encourages everyone to “Take 10” — that is to take 10 minutes to answer the 10 questions on the census form. The mail participation rate for the nation in 2000 was 72 percent. For every 1 percent increase in the national participation rate by mail, the Census Bureau can save taxpayers $85 million by not having to send census takers door to door to households that failed to return the census form. If every household mailed back its 2010 Census form, the cost of taking the census would be reduced by $1.5 billion.

The “Take 10” map, which includes the 2000 Census mail participation rates as a benchmark for which communities are encouraged to exceed, will also feature an easy-to-embed local rate tracker (widget) that local community officials, businesses and media can add to their Web sites to encourage residents to participate in the census.

Download the “Take 10” Rate Tracker to embed on your Web site and the toolkit with templates and suggestions for implementing the “Take 10” challenge locally. Check out your community's 2010 Census mail participation rate and compare it to 2000 at http://2010.census.gov/2010census/take10map/.

When:
Wednesday, March 24, noon (EDT)
Who:
Robert M. Groves, director, U.S. Census Bureau
Craig Silverstein, director of technology, Google
Jesse Friedman, associate product marketing manager, Google
Where:
National Press Club, 13th floor
Holeman Lounge
529 14th Street, NW
Washington, DC 20045

Members of the media may also participate by telephone. (Please dial-in early to allow time for the operator to place you in the call.)

Dial-in number: 1-800-619-4415
Passcode: 2010 CENSUS

Online Press Kit:
Event materials will be posted online shortly after the event begins and can be accessed by clicking on the 2010 Census Operational Press briefing at http://2010.census.gov/news/press-kits/operational-press-briefing/march-24-2010.html
Webcast:
There will be a live webcast of the briefing, accessible at www.visualwebcaster.com/2010-census Link to a non-federal Web site noon (EDT) on event day.
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Source: U.S. Census Bureau | Public Information Office | PIO@census.gov | Last Revised: July 15, 2014