Work with interactive mapping tools from across the Census Bureau.
Read briefs and reports from Census Bureau experts.
Watch Census Bureau vignettes, testimonials, and video files.
Read research analyses from Census Bureau experts.
Developer portal to access services and documentation for the Census Bureau's APIs.
Explore Census Bureau data on your mobile device with interactive tools.
Find a multitude of DVDs, CDs and publications in print by topic.
These external sites provide more data.
Download extraction tools to help you get the in-depth data you need.
Explore Census data with interactive visualizations covering a broad range of topics.
Information about the U.S. Census Bureau.
Information about what we do at the U.S. Census Bureau.
Learn about other opportunities to collaborate with us.
Explore the rich historical background of an organization with roots almost as old as the nation.
Explore prospective positions available at the U.S. Census Bureau.
Information about the current field vacancies available at the U.S. Census Bureau Regional Offices.
Discover the latest in Census Bureau data releases, reports, and events.
The Census Bureau's Director writes on how we measure America's people, places and economy.
Find interesting and quirky statistics regarding national celebrations and major events.
Find media toolkits, advisories, and all the latest Census news.
See what's coming up in releases and reports.
Contact: Public Information Office
The primary purpose of the advertising efforts were to educate and motivate households to mail back their 2010 Census forms when they arrived in March — more than 72 percent of America participated by mail, matching the rate from the last census in 2000.
"The Census Bureau is pleased to be recognized for our efforts to communicate the importance of participating in the 2010 Census in an unprecedented 28 languages and across all segments of the population," said Census Bureau spokesperson Stephen Buckner. "The American public met the challenge and responded beyond expectations, despite a significantly larger and harder-to-count population, and a continuing decline of participation in other surveys over the last 10 years."
The integrated 2010 Census outreach and promotional efforts brought together advertising, public relations, event support, Census in Schools, and social media on a national and local basis covering every market. The effort is the result of a close partnership between the Census Bureau and Draftfcb New York, which served as the lead agency of Team Census 2010, a collaboration of 14 partner companies: GlobalHue, GlobalHue Latino, D'Exposito & Partners, Allied, G&G, IW Group, Plum, Weber Shandwick, Jack Morton, Scholastic, Allied, Initiative, and Draftfcb Puerto Rico.
The advertising portion of the campaign resulted in more than 400 ads seen across all media — television, radio, print, out-of-home, digital, cinema, social media, events and sponsorships. Extensive research and input from internal and external stakeholders were integral in the development of the various campaign elements.
"When you think about how diverse this country is and the many different cultures and languages found here, targeting literally everyone living in America is no easy task," said Bhavana Smith, vice president, group media director at Draftfcb New York. "We're thrilled to see that the industry has recognized such an undertaking."
Mediaweek's annual competition celebrates the most innovative, original and effective plans of the year. The publication is hosting a special awards luncheon to honor all the recipients June 16 in New York City. For more information, visit http://mediaplanoftheyear.com/ .