 | 2010 Census Communications Campaign |
|| Acquisition Home || Who We Are || Opportunities || Marketing to BOC || Toolkits || Helpful Links || General Info || Feedback ||
 |
|| 2010 Comm home || Conference & Expo || Draft RFP || Industry Day || Reference Library || General Information || Questions? ||
Notice The publicized deadline for formal consideration for this process ended on October 15, 2009. Media vendors who submitted their information on time will be notified by early December of their selection status. Vendors that are interested but did not submit response by October 15th can still submit their questionnaire for consideration should future opportunities become available. However, DraftFCB and the Census Bureau cannot commit to formal consideration of these documents.
Questions about your media property to help determine classification:
1. Does your content meet the Content Appropriateness guidelines? The following identifies restricted environments for all Census paid media and value added opportunities:
- Excessive sex or violence
- Anti-U.S. government sentiments or supporting any violent acts toward the government or the American people, including but not limited to terrorism
- Questionable moral or ethical values, particularly dealing with bigotry or prejudice
- Denigration of any cultural group or faith-based communities (imams, ministers, nuns, priests, rabbis, etc.)
- Anticipated controversial programming that cannot be pre-screened (i.e. reality programming)
- Controversial talk formats
Yes No 2. Will you provide proof of performance/placement of the advertisement running or airing with your media property (i.e. tearsheets, air-checks)? Yes No 3. Do you agree to the following Media Payment Terms?
- Buying Agency will not be able to make any partial or pre-payments. Payments will be made (30) days after receipt of a valid invoice and proof of performance
Yes No 4. Will you abide by our makegood policy if the ad does not or it is in violation of agreed upon terms?
- Make-good unit must be of equal or greater dollar value
- Make-good unit must air within flight-date and prior to end of campaign
- If a make-good unit is outside of the above terms, a cash credit will be required
Yes No 5. Will you comply with the applicable Federal Acquisition Regulations (FAR) Flow Down Provisions referenced in www.arnet.gov/far? Yes No 6. Are you a business with a U.S. Taxpayer ID Number or a Tribally-owned media company?
U.S. Taxpayer ID Tribally-Owned Neither
DraftFCB and its partner agencies are committed to providing opportunities to small businesses and will give extra consideration to them. To qualify as a small business, verification will be required of your status. Registration on CCR.gov is the preferred method but for those who may not prefer to use CCR.gov, below are two other options:
- Letter from an officer of the company certifying small business status
- Letter from either a state/city/local organization certifying small business status
Either letter of verification must be in accordance to the size standards and NAICS codes found below (additional codes can be found on the sba.gov/site (Sector 51). Document is titled: U.S. Small Business Administration Table of Small Business Size Standards matched to North American Industry Classification System Codes.
NAICS Codes NAICS U.S. industry title Size standards in millions of dollars Size standards in number of employees 511110 Newspaper Publishers 500 511120 Periodical (Magazines) Publishers 500 515111 Radio Networks $7.0 515112 Radio Stations $7.0 515120 Television Broadcasting $14.0 515210 Cable and Other Subscription Programming $15.0 519130 Internet Publishing and Broadcasting and Web Search Portals 500
1. Are you a small business? Yes - Continue to question 2 No - Skip to the bottom and click "Send Info" 2. Are you registered on CCR.gov? Yes - Skip to question 4 No - Continue to question 3 3. If not registered on CCR.gov, can you provide verification according to the requirements stated above? Yes No 4. What type of small business are you? (Mark all that apply)
Woman-owned small business Veteran-owned small business Service-disabled veteran-owned small business Small Disadvantaged Business (requires certification with Small Business Administration) Hubzone Business (requires certification with Small Business Administration)
Thank you for your submission and your interest in the 2010 Census!
While all submissions will be reviewed and considered, not all submissions can be selected for the paid media plan. If your media property is considered for inclusion, someone will contact you directly for follow up information. If your media property either does not meet the requirements or the planning criteria, you will be notified.
Timing of notifications: The publicized deadline for formal consideration for this process ended on October 15, 2009. Media vendors who submitted their information on time will be notified by early December of their selection status. Vendors that are interested but did not submit response by October 15th can still submit their questionnaire for consideration should future opportunities become available. However, DraftFCB and the Census Bureau cannot commit to formal consideration of these documents. Thank you.
Source: U.S. Census Bureau
Acquisition Division
Created: 5/11/2009
Last Revised: October 20, 2009
