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2010 Census Communications Campaign
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The Census Bureau requires an integrated marketing communications campaign that will achieve the communications goals for the 2010 Decennial Census. DraftFCB (the Prime Contractor) and its Partner Agencies have responsibility for the production of television commercials. This information is provided for those parties interested in becoming a potential subcontractor for all aspects of commercial advertising production for the 2010 US Census. Each of the agencies listed specializes in communicating to a specific audience.
The following agencies will be seeking for vendors:
- DraftFCB - English-speaking audiences residing in the U.S.
- GlobalHue - Black audiences residing in the U.S.
- GlobalHue Latino - Hispanic audiences residing in the U.S.
- d exposito & Partners - Hispanic audiences residing in the U.S.
- IW Group - Asian audiences (various) residing in the U.S.
- Allied Media - Polish, Russian, Arabic audiences residing in the U.S.
- G & G Advertising - American Indian/Alaska Native, Native Hawaiian and Other Pacific Islander audiences residing in the U.S.
- PLUM Agency - English-speaking audiences residing in the U.S.
- DraftFCB Puerto Rico - Spanish language audience residing in Puerto Rico
Each agency will be looking for vendors in the following categories:
Film and Video Production (NAICS Code 512110) - those companies that have experience in producing television commercials, providing directors, staffing of shooting crew, facilitation of budgeting in the AICP format and all aspects of pre-production through delivery of filmed material for editing.
Audio Production Facilities (NAICS Code 512290) - Companies with capabilities to produce [cast, record, sound design and audio mix] radio commercials.
Editorial (NAICS Code 512191) - those companies that have experience in editing television commercials, budgeting in the AICP format and all aspects of post production through delivery of masters ready for broadcast.
Post Effects/Motion Graphics (NAICS Code 512191) - those companies that have experience in broadcast design graphics and specialty in computer graphics/software that aids in special effects for broadcast
Music/ Audio Production (NAICS Code 512290) - those companies that have experience in composing music for radio, television and online advertising. This includes companies that have engineers who record and mix audio for television, radio and online advertising with equipment for 5.1 output.
Talent Payroll Services (NAICS Code 541214) - those companies that have experience in paying both union and non-union talent on behalf of advertising agencies and their clients. The talent payroll company acts as the employer of record for the actor.
Dubbing / Shipping Facilities (NAICS Code 512191) - those companies that have experience in duplication and distribution of television and radio for advertising to networks for broadcast. Ability to handle both HD and SD required.
Photographers, Model Makers, and Illustrators (NAICS Code 541922) - those companies that have experience creating photography, camera-ready models, and illustration for Print advertising in a variety of genres e.g. portraiture, conceptual imagery, still life.
Each of the agencies listed specializes in communicating to a specific audience. To find out what each agency is looking for in the area of your specific commercial production expertise, visit the Small Business Administration Subcontractor site (www.SBA.gov/subnet). When entering the SBA site select "Search database," enter the NAICS Code for the category of interest.
For example, if you are a vendor seeking editorial opportunities with DraftFCB, you would enter '512191' in the NAICS Code box. A list of all the editorial opportunities will appear. Click on the DraftFCb announcement to see the details. When reading through this opportunity you would find out that a specified producer at that particular agency is looking for English-speaking, New York-based Experienced Commercial Editors who specialize in supervising post production including but not limited to Cinema, HD and SD delivery and familiar with providing budgets in the AICE format. There will be an email address for requesting the complete description of the opportunity.
You will receive, via response to your email request, the full opportunity description, instructions as to what to submit for consideration and the email address of the producer to whom it should be submitted.
Your may send a description of your capabilities via email. The subject line of your email should include the SBA or Census Inquiry you are responding to and your company name. All submissions will be reviewed by DFCB or their partner agencies and considered against the criteria for the project. Producers will contact those vendors they evaluate as most qualified to participate in acquisition and receive the Request for Proposals.
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Source: Acquisition Division
Last Revised: October 19, 2012