Combined Seasonal, Trading-Day, and Holiday Adjustment Factors for U.S. Retail Sales and Food Services by Kind of Business NAICS Kind of Business Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 code Retail Sales and Food Services, total 0.897 1.028 1.004 1.032 1.020 1.002 1.024 0.964 0.970 0.997 1.155 0.900 0.932 1.035 0.985 1.052 1.018 Retail Sales, total 0.894 1.028 1.001 1.030 1.020 0.996 1.023 0.961 0.966 1.004 1.172 0.898 0.929 1.032 0.983 1.052 1.016 441 Motor vehicle and parts dealers 0.931 1.124 1.045 1.057 1.058 1.038 1.081 0.972 0.940 0.902 0.981 0.870 0.973 1.121 1.014 1.092 1.049 442 Furniture and home furnishings stores 0.907 1.018 0.949 0.979 0.972 0.995 1.047 1.006 0.945 1.073 1.201 0.898 0.947 1.027 0.925 1.003 0.976 443 Electronics and appliance stores 0.926 0.959 0.869 0.909 0.943 0.945 0.993 0.913 0.892 1.185 1.555 0.907 0.956 0.969 0.860 0.921 0.943 444 Building mat. and garden equip. and supp. dealers 0.740 1.005 1.103 1.249 1.201 1.044 1.045 0.987 1.000 0.970 0.900 0.751 0.773 0.990 1.089 1.288 1.178 445 Food and beverage stores 0.910 0.992 0.997 1.019 1.005 1.030 1.010 0.978 0.989 0.998 1.097 0.963 0.943 1.010 0.973 1.037 1.012 446 Health and personal care 0.948 1.043 0.999 1.006 0.991 0.965 1.008 0.975 0.987 0.983 1.107 0.991 0.981 1.041 0.985 1.022 0.988 447 Gasoline stations 0.863 1.007 1.024 1.073 1.076 1.078 1.071 1.002 0.995 0.937 0.952 0.909 0.897 1.018 1.016 1.080 1.070 448 Clothing and clothing access. stores 0.859 0.975 0.988 0.994 0.931 0.939 1.011 0.930 0.952 1.080 1.593 0.732 0.898 1.011 0.952 1.013 0.945 451 Sporting goods, hobby, book, and music stores 0.796 0.933 0.915 0.900 0.942 0.921 1.156 0.961 0.845 1.050 1.647 0.938 0.829 0.963 0.878 0.916 0.978 452 General merchandise stores 0.885 0.962 0.965 0.992 0.977 0.968 0.981 0.917 0.968 1.088 1.407 0.866 0.919 0.984 0.953 0.999 0.980 4521 Department stores 0.832 0.926 0.938 0.949 0.955 0.910 0.966 0.886 0.939 1.185 1.725 0.762 0.873 0.955 0.921 0.957 0.956 45291 Warehouse clubs and superstores 0.914 0.974 0.984 1.011 0.983 1.000 0.994 0.927 0.980 1.043 1.263 0.920 0.940 0.993 0.970 1.013 0.992 453 Miscellaneous stores retail 0.903 0.977 0.950 1.058 1.053 0.993 1.041 1.013 1.015 0.981 1.154 0.865 0.934 0.968 0.933 1.085 1.048 454 Nonstore retailers 0.946 1.042 0.931 0.943 0.941 0.873 0.963 0.945 0.957 1.087 1.351 1.030 0.981 1.020 0.929 0.966 0.922 722 Food services and drinking places 0.925 1.027 1.027 1.047 1.017 1.050 1.025 0.988 1.005 0.941 1.013 0.927 0.952 1.052 1.004 1.049 1.041 Note: Estimates are adjusted for seasonal variations and holiday and trading-day differences. Each month, new factors are developed using the latest estimates and applied to the not adjusted advance, preliminary, and final estimates and to the estimates of the previous year that correspond to the advance and preliminary months. The sales adjustment factors are not included in this table for those kinds of business for which adjusted estimates are not shown separately. Adjusted sales estimates are obtained by dividing the not adjusted estimates by the adjustment factors shown above for corresponding kinds of business. Adjusted estimates for the summary trade totals are obtained by summarizing the adjusted estimates for the individual kind of business. The options used to derive factors for each kind of business were selected during the last benchmarking operation and will not be subject to modification until the next benchmarking operation. These options are available upon request. SOURCE: MONTHLY RETAIL TRADE SURVEY RETAIL INDICATORS BRANCH U.S. CENSUS BUREAU Last Revised: May 15, 2012