Work with interactive mapping tools from across the Census Bureau.
Collection of audio features and sound bites.
The Census Bureau packages data and information into easy-to-understand visuals.
Browse Census Bureau images.
Read briefs and reports from Census Bureau experts.
Watch Census Bureau vignettes, testimonials, and video files.
Read research analyses from Census Bureau experts.
Developer portal to access services and documentation for the Census Bureau's APIs.
Explore Census Bureau data on your mobile device with interactive tools.
Find a multitude of DVDs, CDs and publications in print by topic.
These external sites provide more data.
Download extraction tools to help you get the in-depth data you need.
Explore Census data with interactive visualizations covering a broad range of topics.
How we provide the best mix of timeliness, relevancy, quality, and cost for the data we collect.
Learn about other opportunities to collaborate with us.
Explore the rich historical background of an organization with roots almost as old as the nation.
Explore prospective positions available at the Census Bureau.
Explore Census programs targeted for particular needs.
Discover the latest in Census Bureau data releases, reports, and events.
The Census Bureau's Director writes on how we measure America's people, places and economy.
Find interesting and quirky statistics regarding national celebrations and major events.
Listen to audio files on fun facts, historical figures, and celebrations of the month.
Find media toolkits, advisories, and all the latest Census news.
See what's coming up in releases and reports.
A data collection instrument that a respondent self completes through the visual channel, such as on paper or over the Web, is visually administered. Traditional methods of evaluating visually administered instruments, such as cognitive interviewing, usability testing, and experiments, cannot directly identify information respondents perceive, or in what order they observe the information. Consequently, eye-tracking equipment developed at the University of Virginia for use with computer monitors was adapted to track the eye movements of respondents answering three paper questionnaires, which differed in the visual designs of their branching instructions. Twenty-five respondents answered one of the three questionnaires. The study revealed that it was not whether respondents perceived a branching instruction that determined if they executed it correctly, but when they perceived it. If respondents did not observe the instruction immediately prior to or after marking their answer, they misexecuted the instruction. This is a very insightful finding and an encouraging lead, one that could not be drawn from any other method. Thus, eye-movement analysis does appear to be a promising new tool for evaluating visually administered questionnaires. However, it currently has drawbacks as well, which we discuss in depth and make recommendations for improving.