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A Usability and Eye-Tracking Evaluation of Four Versions of the Online National Survey of College Graduates (NSCG): Iteration 2

Jennifer C. Romano and Jennifer M. Chen

KEY WORDS:

Web survey, Internet form, Eye tracking, Usability

ABSTRACT

The National Survey for College Graduates (NSCG) is an online Web survey that collects education and job information from college graduates with at least a bachelor’s in a science or engineering field. In February and March 2011, the Center for Survey Measurement, Research and Methodology Directorate (SRD) evaluated the usability of the revised NSCG online survey. This study followed an initial round of testing that was conducted in October and November 2009 and subsequent changes that were made to the survey following usability recommendations. This testing evaluated the success and satisfaction of 30 participants who attempted to complete the Web-based survey, developed by the Special Surveys Branch (SSB) of the Demographic Surveys Division (DSD), in collaboration with the National Science Foundation (NSF). Usability testing revealed that it was more efficient to display the long list of occupation options in two columns rather than one column, and to display the ‘Next’ button to the right of the ‘Previous’ button rather than vice versa. Other usability issues

CITATION:

Jennifer C. Romano and Jennifer M. Chen. (2011). A Usability and Eye-Tracking Evaluation of Four Versions of the Online National Survey of College Graduates (NSCG): Iteration 2. Center for Survey Measurement, Research and Methodology Directorate Study Series (Survey Methodology #2011-01). U.S. Census Bureau. Available online at <http://www.census.gov/srd/papers/pdf/ssm2011-01.pdf>.

Source: U.S. Census Bureau, Center for Survey Measurement, Research and Methodology Directorate

Published online: February 28, 2011
Last revised: February 28, 2011

 


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Source: U.S. Census Bureau | Center for Statistical Research & Methodology | (301) 763-3215 (or chad.eric.russell@census.gov) |   Last Revised: September 11, 2013