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In the spring of 2010, cognitive testing was performed on the mailing pieces associated with the 2010 Census Quality Survey (CQS). The Census Quality Survey (CQS) was conducted in order to estimate measurement error, such as simple response variance, from a census Internet questionnaire compared to that from a census paper questionnaire (Hill, Reiser, & Bentley, 2010). Overall, the mail pieces were understood by participants, although there were some issues, such as inconsistent reasons for the survey being mentioned in different pieces of mail. Where possible, these issues were addressed by the sponsor team before the survey went live.
Kathleen T. Ashenfelter and Temika Holland. (2011). Final Report for Cognitive Testing for the 2010 Census Quality Survey Mailing Materials.
Center for Survey Measurement,
Research and Methodology Directorate (Survey Methodology #2011-02). U.S. Census Bureau. Available online at <http://www.census.gov/srd/papers/pdf/ssm2011-02.pdf>.
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