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                                                                 CB-04-55
FOR WIRE TRANSMISSION 8:30 A.M. ET, Tuesday, April 13, 2004

ADVANCE MONTHLY SALES FOR RETAIL TRADE AND FOOD SERVICES
MARCH 2004



Notice of Revision: Monthly retail sales estimates were revised based on the results of the 2002 Annual Retail Trade Survey. The Annual Benchmark Report for Retail Trade showing revised unadjusted and adjusted data can be found on our website at http://www.census.gov/mrts/www/data/pdf/annpub03.pdf

The Census Bureau of the Department of Commerce announced today that advance estimates of U.S. retail and food services sales for March, adjusted for seasonal, holiday, and trading-day differences, but not for price changes, were $333.0 billion, an increase of 1.8 percent (±1.0%) from the previous month and up 8.2 percent (±1.0%) from March 2003. Total sales for the January through March 2004 period were up 7.7 percent (±0.5%) from the same period a year ago. The January to February 2004 percent change was revised from 0.7 percent (±0.8%) to 1.0 percent (±0.3%).

Retail trade sales were up 2.0 percent (±1.0%) from February 2004 and were 7.9 percent (±1.2%) above last year. Building material and garden equipment and supplies dealers were up 20.8 percent (±2.3%) from March 2003 and sales of food services and drinking places were up 11.1 percent (±2.3%) from last year.

The advance estimates are based on a subsample of the Bureau's full retail and food services sample. A stratified random sampling method is used to select approximately 5,000 retail and food services firms whose sales are then weighted and benchmarked to represent the complete universe of over three million retail and food services firms. Responding firms account for approximately 65% of the MARTS dollar volume estimate. For an explanation of the measures of sampling variability included in this report, please see the Reliability of Estimates section at the end of this page.

Percent Change in Retail and Food Services Sales

(Data adjusted for seasonal, holiday, and trading-day differences, but not for price changes)

   Month to month percent change   

The Advance Monthly Retail Sales Report for April is scheduled to be released May 13, 2004 at 8:30 a.m.

Address inquiries concerning this report to Scott Scheleur, Service Sector Statistics Division, U.S. Census Bureau, Washington, D.C. 20233. Telephone: (301) 763-2713.

This report is available the day of issue through the Department of Commerce's online Economic Bulletin Board. For information call (202) 482-1986.

TABLE 1A. ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--March 2004

Data adjusted for seasonal variations, holiday, and trading-day differences, but not for price changes. (In Millions of dollars) 2004 2004 2004 2003 2003 NAICS Kind of Business Mar Feb Jan Code adv. prel. final Mar(r) Feb(r) Retail & food services, total.................... 333,012 327,038 323,918 307,844 301,347 Total (excl. motor vehicle & parts)............ 254,953 250,592 249,201 235,056 231,532 Retail ....................................... 300,785 294,994 292,253 278,832 272,887 GAFO............................................. (*) 84,175 83,402 78,364 77,445 441 Motor vehicle & parts dealers.................... 78,059 76,446 74,717 72,788 69,815 4411,4412 Auto & other motor veh. dealers................. 70,918 69,388 67,776 66,121 63,201 442 Furniture & home furnishings stores.............. 8,666 8,562 8,517 7,891 7,563 443 Electronics & appliance stores.................... 8,305 8,288 8,261 7,489 7,357 44311,13 Appl., T.V. & camera........................... (*) 5,950 5,880 5,346 5,204 44312 Computer & software stores...................... (*) 2,338 2,381 2,143 2,153 444 Building material & garden eq. & supplies dealers 31,360 28,365 28,161 25,957 24,307 4441 Building mat. & supplies dealers................ (*) 24,881 24,787 22,876 21,247 445 Food & beverage stores........................... 43,351 42,990 43,282 41,766 41,706 4451 Grocery stores.................................. 38,931 38,572 38,856 37,693 37,718 4453 Beer, wine & liquor stores...................... (*) 2,751 2,750 2,612 2,582 446 Health & personal care stores.................... 16,733 16,546 16,601 15,702 15,609 44611 Pharmacies & drug stores........................ (*) 14,011 14,092 13,409 13,346 447 Gasoline stations................................ 24,265 24,072 23,689 23,344 23,177 448 Clothing & clothing accessories stores........... 16,017 15,711 15,668 14,618 14,243 44811 Men's clothing stores........................... (*) 925 922 848 811 44812 Women's clothing stores......................... (*) 2,986 2,989 2,744 2,695 4482 Shoe stores..................................... (*) 1,910 1,940 1,910 1,864 451 Sporting goods, hobby, book & music stores....... 6,787 6,835 6,800 6,446 6,449 452 General merchandise stores....................... 41,548 41,409 40,803 38,678 38,584 4521 Department stores (ex. L.D.).................... 18,069 18,222 17,945 17,794 18,027 4521 Department stores (incl. L.D.).................. (*) (NA) (NA) (NA) (NA) 4529 Other general merchandise stores................ (*) 23,187 22,858 20,884 20,557 45291 Warehouse clubs & superstores.................. (*) 19,666 19,386 17,708 17,397 45299 All other gen. merchandise stores.............. (*) 3,521 3,472 3,176 3,160 453 Miscellaneous store retailers.................... 8,859 8,834 8,974 8,593 8,520 454 Nonstore retailers............................... 16,835 16,936 16,780 15,560 15,557 4541 Electronic shopping & mail-order houses......... (*) 10,755 10,738 9,815 9,819 722 Food services & drinking places.................. 32,227 32,044 31,665 29,012 28,460 (*) Advance estimates are not available from the subsample panel for these business classifications. (NA) Not available. (r) Revised.

TABLE 1B. ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--March 2004

Data not adjusted for seasonal variations, holiday, trading-day differences, and price changes. (In Millions of dollars and Annual Percent Change) 3 month total % Chg. 2004 2004 2004 2003 2003 NAICS Kind of Business 2004 from Mar Feb Jan Code 2003 adv. prel. final Mar Feb Retail & food services, total.................... 925,764 9.0 334,723 296,244 294,797 303,875 267,895 Total (excl. motor vehicle & parts)............ 704,499 9.4 250,066 225,701 228,732 228,072 203,518 Retail ....................................... 833,489 8.6 302,206 266,219 265,064 274,312 241,996 GAFO............................................. (*) (*) (*) 73,739 71,941 73,170 65,593 441 Motor vehicle & parts dealers.................... 221,265 7.7 84,657 70,543 66,065 75,803 64,377 4411,4412 Auto & other motor veh. dealers................. 201,260 7.6 77,230 64,184 59,846 69,163 58,524 44111 New car dealers................................ (*) (*) (*) 53,672 50,665 57,802 49,206 4413 Auto parts, acc. & tire stores.................. (*) (*) (*) 6,359 6,219 6,640 5,853 442 Furniture & home furnishings stores.............. 24,207 11.6 8,631 7,783 7,793 7,702 6,769 4421 Furniture stores................................ (*) (*) (*) 4,414 4,436 4,295 3,832 4422 Home furnishings stores......................... (*) (*) (*) 3,369 3,357 3,407 2,937 443 Electronics & appliance stores.................... 23,221 12.3 7,787 7,580 7,854 6,993 6,585 44311,13 Appl., T.V. & camera........................... (*) (*) (*) 5,420 5,533 4,811 4,611 44312 Computer & software stores...................... (*) (*) (*) 2,160 2,321 2,182 1,974 444 Building material & garden eq. & supplies dealers 75,768 17.8 30,927 22,376 22,465 24,272 19,042 4441 Building mat. & supplies dealers................ (*) (*) (*) 20,477 20,623 21,320 17,316 445 Food & beverage stores........................... 125,368 4.7 42,633 39,833 42,902 41,130 37,734 4451 Grocery stores.................................. 113,696 4.1 38,620 36,026 39,050 37,391 34,361 4453 Beer, wine & liquor stores...................... (*) (*) (*) 2,325 2,406 2,395 2,153 446 Health & personal care stores.................... 49,621 7.9 17,202 15,884 16,535 15,781 14,719 44611 Pharmacies & drug stores........................ (*) (*) (*) 13,507 14,177 13,409 12,625 447 Gasoline stations................................ 68,322 6.2 24,459 21,761 22,102 23,297 20,349 448 Clothing & clothing accessories stores........... 39,764 10.9 14,732 13,259 11,773 13,399 11,672 44811 Men's clothing stores........................... (*) (*) (*) 741 756 756 625 44812 Women's clothing stores......................... (*) (*) (*) 2,475 2,343 2,733 2,183 44814 Family clothing stores.......................... (*) (*) (*) 4,275 3,972 4,695 3,656 4482 Shoe stores..................................... (*) (*) (*) 1,622 1,492 1,851 1,547 451 Sporting goods, hobby, book & music stores....... 18,098 5.7 6,047 5,550 6,501 5,711 5,114 452 General merchandise stores....................... 109,874 9.2 38,791 36,358 34,725 36,432 32,426 4521 Department stores (ex. L.D.).................... 45,473 1.6 16,388 15,104 13,981 16,390 14,388 4521 Department stores (incl. L.D.).................. (*) (*) (*) 15,290 14,139 16,624 14,582 4529 Other general merchandise stores................ (*) (*) (*) 21,254 20,744 20,042 18,038 45291 Warehouse clubs & superstores.................. (*) (*) (*) 18,191 17,932 17,053 15,396 45299 All other gen. merchandise stores.............. (*) (*) (*) 3,063 2,812 2,989 2,642 453 Miscellaneous store retailers.................... 25,145 4.7 8,456 8,264 8,425 7,995 7,899 454 Nonstore retailers............................... 52,836 11.0 17,884 17,028 17,924 15,797 15,310 4541 Electronic shopping & mail-order houses......... (*) (*) (*) 9,862 10,577 9,462 8,798 722 Food services & drinking places.................. 92,275 12.7 32,517 30,025 29,733 29,563 25,899 (*) Advance estimates are not available from the subsample panel for these business classifications. (r) Revised.

TABLE 2. PERCENT CHANGE IN ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--March 2004

Data adjusted for seasonal variatons, holiday, and trading-day differences, but not for price changes. (Percent Change) Mar Feb 2004 2004 adv. prel. from-- from-- NAICS Kind of Business Feb Mar Jan Feb Code 2004 2003 2004 2003 Prel. Final Final Final Retail & food Services, total.................... +1.8 +8.2 +1.0 +8.5 Total (excl. motor vehicle & parts ).......... +1.7 +8.5 +0.6 +8.2 Retail .................................. +2.0 +7.9 +0.9 +8.1 441 Motor vehicle & parts dealers.................... +2.1 +7.2 +2.3 +9.5 4411,4412 Auto & other motor veh. dealers............... +2.2 +7.3 +2.4 +9.8 442 Furniture & home furnishings stores.............. +1.2 +9.8 +0.5 +13.2 443 Electronics & appliance stores................... +0.2 +10.9 +0.3 +12.7 444 Building material & garden eq. & supplies dealers +10.6 +20.8 +0.7 +16.7 445 Food & beverage stores........................... +0.8 +3.8 -0.7 +3.1 4451 Grocery stores.................................. +0.9 +3.3 -0.7 +2.3 446 Health & personal care stores.................... +1.1 +6.6 -0.3 +6.0 447 Gasoline stations................................ +0.8 +3.9 +1.6 +3.9 448 Clothing & clothing accessories stores........... +1.9 +9.6 +0.3 +10.3 451 Sporting goods, hobby, book & music stores........ -0.7 +5.3 +0.5 +6.0 452 General merchandise stores....................... +0.3 +7.4 +1.5 +7.3 4521 Department stores (ex. L.D.).................... -0.8 +1.5 +1.5 +1.1 453 Miscellaneous stores retailers................... +0.3 +3.1 -1.6 +3.7 454 Nonstore retailers............................... -0.6 +8.2 +0.9 +8.9 722 Food services & drinking places.................. +0.6 +11.1 +1.2 +12.6 Data not adjusted for seasonal variations, holiday, trading-day differences, and price changes. (Percent Change) Mar Feb 2004 2004 adv. prel. from-- from-- NAICS Kind of Business Feb Mar Jan Feb Code 2004 2003 2004 2003 Prel. Final Final Final Retail & food Services, total.................... +13.0 +10.2 +0.5 +10.6 Total (excl. motor vehicle & parts ).......... +10.8 +9.6 -1.3 +10.9 Retail .................................. +13.5 +10.2 +0.4 +10.0 441 Motor vehicle & parts dealers.................... +20.0 +11.7 +6.8 +9.6 4411,4412 Auto & other motor veh. dealers................ +20.3 +11.7 +7.2 +9.7 442 Furniture & home furnishings stores.............. +10.9 +12.1 -0.1 +15.0 443 Electronics & appliance stores................... +2.7 +11.4 -3.5 +15.1 444 Building material & garden eq. & supplies dealers +38.2 +27.4 -0.4 +17.5 445 Food & beverage stores........................... +7.0 +3.7 -7.2 +5.6 4451 Grocery stores.................................. +7.2 +3.3 -7.7 +4.8 446 Health & personal care stores.................... +8.3 +9.0 -3.9 +7.9 447 Gasoline stations................................ +12.4 +5.0 -1.5 +6.9 448 Clothing & clothing accessories stores........... +11.1 +9.9 +12.6 +13.6 451 Sporting goods, hobby, book & music stores........ +9.0 +5.9 -14.6 +8.5 452 General merchandise stores....................... +6.7 +6.5 +4.7 +12.1 4521 Department stores (ex. L.D.).................... +8.5 0.0 +8.0 +5.0 453 Miscellaneous stores retailers................... +2.3 +5.8 -1.9 +4.6 454 Nonstore retailers............................... +5.0 +13.2 -5.0 +11.2 722 Food services & drinking places.................. +8.3 +10.0 +1.0 +15.9 (NA) Not Available. SOURCE: Advance Monthly Sales for Retail Trade and Food Services--MARCH 2004 (Press Release available without charge from Public Information Office, Bureau of the Census Washington, D.C. 20233). Survey methodology and measures of sampling variability are documented in the Advance Press Release. Questions concerning this report should be directed to Mr. Scott Scheleur (301) 763-2713.

Source of Data and Reliability of Estimates

Source of Data: The Census Bureau conducts the Advance Monthly Retail Trade Survey each month to 
provide an early indication of sales of retail and food service companies.  The Advance Monthly Retail 
Survey is a voluntary survey of a sub-sample of about 5,000 firms selected from the Monthly Retail Trade Survey.  
Firms responding to this survey account for approximately 65% of the dollar volume estimate.

Reliability of Estimates: The reliability of the estimates is a function of sampling and nonsampling 
errors.  The margin of sampling error, as included on page 1, gives a range about the estimate which is 
a 90% confidence interval.  If, for example, the trend estimate is +1.2% and the standard error is 0.9%, 
then the margin of sampling error is ±1.65 x 0.9% or ±1.5%, and the 90% confidence interval is -0.3% to +2.7%. 
If the interval contains 0, it is uncertain whether there was an increase or decrease.  For monthly levels, 
the coefficient of variation (CV) is given.  The resulting confidence interval is the estimated value 
± 1.65 x CV x (the estimated value). Estimates of sampling variability are given in Table 3.  Nonsampling error,
on the other hand, can occur because of nonresponse,insufficient coverage of the universe of retail businesses, 
and response errors.  Although not directly measured, precautionary steps are taken to minimize nonsampling error.  
Additional survey information is available at www.census.gov/retail. 


(1) These columns measure the difference between the estimates of trend for the same pair of data months, i.e. the difference between the Advance/Preliminary ratio and the Preliminary/Final ratio estimates. Revisions are based on estimates from the 12 most recent months.

(2) Medians are based on estimates from the 12 most recent months.
o 4th Quarter 2003 Retail E-Commerce Sales 4th Quarter 2003 Retail E-Commerce Sales


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Source: U. S. Census Bureau 
        Service Sector Statistics Division

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