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                                                                 CB-04-128
FOR WIRE TRANSMISSION 8:30 A.M. ET, Thursday, August 12, 2004

ADVANCE MONTHLY SALES FOR RETAIL TRADE AND FOOD SERVICES

JULY 2004

The Census Bureau of the Department of Commerce announced today that advance estimates of U.S. retail and food services sales for July, adjusted for seasonal, holiday, and trading-day differences, but not for price changes, were $336.5 billion, an increase of 0.7 percent (±0.8%) from the previous month and up 6.5 percent (±1.0%) from July 2003. Total sales for the May through July 2004 period were up 7.6 percent (±0.7%) from the same period a year ago. The May to June 2004 percent change was revised from –1.1 percent (±0.8%) to –0.5 percent (±0.2%).

Retail trade sales were up 0.7 percent (±0.8%) from June 2004 and were 6.3 percent (±1.2%) above last year. Gasoline station sales were up 18.6 percent (±2.1%) from July 2003 and sales of nonstore retailers were up 12.2 percent (±4.0%) from last year.

The advance estimates are based on a subsample of the Bureau's full retail and food services sample. A stratified random sampling method is used to select approximately 5,000 retail and food services firms whose sales are then weighted and benchmarked to represent the complete universe of over three million retail and food services firms. Responding firms account for approximately 65% of the MARTS dollar volume estimate. For an explanation of the measures of sampling variability included in this report, please see the Reliability of Estimates section at the end of this page.

Percent Change in Retail and Food Services Sales

(Data adjusted for seasonal, holiday, and trading-day differences, but not for price changes)

   Month to month percent change   

The Advance Monthly Retail Sales Report for August is scheduled to be released September 14, 2004 at 8:30 a.m.

Address inquiries concerning this report to Scott Scheleur, Service Sector Statistics Division, U.S. Census Bureau, Washington, D.C. 20233.
Telephone: (301) 763-2713.

This report is available the day of issue through the Department of Commerce's online Economic Bulletin Board.
For information call (202) 482-1986.



TABLE 1A. ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--July 2004

Data adjusted for seasonal variations, holiday, and trading-day differences, but not for price changes. (In Millions of dollars) 2004 2004 2004 2003 2003 NAICS Kind of Business Jul Jun May Code adv. prel. final Jul(r) Jun(r) Retail & food services, total.................... 336,495 334,204 335,920 315,863 312,329 Total (excl. motor vehicle & parts)............ 258,279 257,816 257,147 239,495 236,718 Retail ....................................... 304,010 301,901 303,683 285,888 282,585 GAFO............................................. (*) 84,567 84,417 80,755 80,010 441 Motor vehicle & parts dealers.................... 78,216 76,388 78,773 76,368 75,611 4411,4412 Auto & other motor veh. dealers................. 71,242 69,446 71,776 69,588 68,867 442 Furniture & home furnishings stores.............. 8,777 8,679 8,455 8,225 8,224 443 Electronics & appliance stores.................... 8,510 8,491 8,435 7,965 7,819 44311,13 Appl., T.V. & camera........................... (*) 6,128 6,077 5,676 5,541 44312 Computer & software stores...................... (*) 2,363 2,358 2,289 2,278 444 Building material & garden eq. & supplies dealers 30,351 30,680 30,514 27,369 26,655 4441 Building mat. & supplies dealers................ (*) 27,589 27,332 24,082 23,456 445 Food & beverage stores........................... 43,956 43,914 43,863 42,317 42,089 4451 Grocery stores.................................. 39,351 39,349 39,309 38,113 37,955 4453 Beer, wine & liquor stores...................... (*) 2,807 2,812 2,678 2,628 446 Health & personal care stores.................... 16,930 16,981 16,846 16,182 15,907 44611 Pharmacies & drug stores........................ (*) 14,511 14,380 13,717 13,565 447 Gasoline stations................................ 25,966 26,103 26,064 21,897 21,410 448 Clothing & clothing accessories stores........... 15,670 15,684 15,766 15,084 14,863 44811 Men's clothing stores........................... (*) 946 939 864 878 44812 Women's clothing stores......................... (*) 3,027 3,016 2,853 2,773 4482 Shoe stores..................................... (*) 1,901 1,930 1,909 1,854 451 Sporting goods, hobby, book & music stores....... 6,835 6,749 6,715 6,581 6,673 452 General merchandise stores....................... 42,076 41,656 41,728 39,555 39,071 4521 Department stores (ex. L.D.).................... 17,695 17,655 17,779 18,000 17,864 4521 Department stores (incl. L.D.).................. (*) (NA) (NA) (NA) (NA) 4529 Other general merchandise stores................ (*) 24,001 23,949 21,555 21,207 45291 Warehouse clubs & superstores.................. (*) 20,541 20,450 18,240 17,919 45299 All other gen. merchandise stores.............. (*) 3,460 3,499 3,315 3,288 453 Miscellaneous store retailers.................... 9,200 9,109 9,416 8,724 8,742 454 Nonstore retailers............................... 17,523 17,467 17,108 15,621 15,521 4541 Electronic shopping & mail-order houses......... (*) 11,188 11,213 10,135 10,041 722 Food services & drinking places.................. 32,485 32,303 32,237 29,975 29,744 (*) Advance estimates are not available from the subsample panel for these business classifications. (NA) Not available. (r) Revised.

TABLE 1B. ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--July 2004

Data not adjusted for seasonal variations, holiday, trading-day differences, and price changes. (In Millions of dollars and Annual Percent Change) 7 month total % Chg. 2004 2004 2004 2003 2003 NAICS Kind of Business 2004 from Jul Jun May Code 2003 adv. prel. final Jul Jun Retail & food services, total.................... 2,290,642 8.3 345,868 339,414 346,372 323,056 313,353 Total (excl. motor vehicle & parts)............ 1,738,578 9.4 260,282 257,720 262,498 239,460 234,022 Retail ....................................... 2,064,963 8.0 311,206 306,465 312,620 291,792 283,014 GAFO............................................. (*) (*) (*) 79,341 81,951 75,707 74,884 441 Motor vehicle & parts dealers.................... 552,064 4.9 85,586 81,694 83,874 83,596 79,331 4411,4412 Auto & other motor veh. dealers................. 502,874 4.9 78,152 74,238 76,800 76,199 72,310 44111 New car dealers................................ (*) (*) (*) 61,111 63,200 63,916 60,317 4413 Auto parts, acc. & tire stores.................. (*) (*) (*) 7,456 7,074 7,397 7,021 442 Furniture & home furnishings stores.............. 57,914 8.4 8,830 8,523 8,210 8,225 7,879 4421 Furniture stores................................ (*) (*) (*) 4,648 4,543 4,319 4,166 4422 Home furnishings stores......................... (*) (*) (*) 3,875 3,667 3,906 3,713 443 Electronics & appliance stores.................... 54,172 10.7 7,978 7,964 7,650 7,437 7,249 44311,13 Appl., T.V. & camera........................... (*) (*) (*) 5,705 5,554 5,290 5,087 44312 Computer & software stores...................... (*) (*) (*) 2,259 2,096 2,147 2,162 444 Building material & garden eq. & supplies dealers 213,421 15.6 32,351 35,603 35,032 29,820 30,313 4441 Building mat. & supplies dealers................ (*) (*) (*) 31,010 29,355 26,346 25,544 445 Food & beverage stores........................... 303,802 4.8 46,283 43,933 45,216 43,847 41,561 4451 Grocery stores.................................. 273,597 4.2 41,397 39,388 40,567 39,523 37,462 4453 Beer, wine & liquor stores...................... (*) (*) (*) 2,762 2,809 2,758 2,570 446 Health & personal care stores.................... 116,972 7.2 16,659 16,743 16,846 15,955 15,446 44611 Pharmacies & drug stores........................ (*) (*) (*) 14,221 14,351 13,484 13,077 447 Gasoline stations................................ 176,972 14.1 28,069 27,304 27,602 23,408 22,245 448 Clothing & clothing accessories stores........... 99,035 8.3 14,537 14,222 15,365 13,766 13,448 44811 Men's clothing stores........................... (*) (*) (*) 889 907 762 829 44812 Women's clothing stores......................... (*) (*) (*) 2,873 3,106 2,539 2,632 44814 Family clothing stores.......................... (*) (*) (*) 4,956 5,284 5,097 4,787 4482 Shoe stores..................................... (*) (*) (*) 1,795 1,978 1,859 1,756 451 Sporting goods, hobby, book & music stores....... 42,052 3.8 6,213 6,155 5,815 5,897 5,966 452 General merchandise stores....................... 271,073 8.2 40,350 39,536 41,921 37,350 37,437 4521 Department stores (ex. L.D.).................... 112,000 0.3 16,367 16,187 17,376 16,344 16,616 4521 Department stores (incl. L.D.).................. (*) (*) (*) 16,389 17,600 16,544 16,829 4529 Other general merchandise stores................ (*) (*) (*) 23,349 24,545 21,006 20,821 45291 Warehouse clubs & superstores.................. (*) (*) (*) 20,027 21,043 17,820 17,668 45299 All other gen. merchandise stores.............. (*) (*) (*) 3,322 3,502 3,186 3,153 453 Miscellaneous store retailers.................... 61,969 6.2 9,002 9,071 9,674 8,540 8,462 454 Nonstore retailers............................... 115,517 11.1 15,348 15,717 15,415 13,951 13,677 4541 Electronic shopping & mail-order houses......... (*) (*) (*) 10,450 10,327 9,446 9,147 722 Food services & drinking places.................. 225,679 10.9 34,662 32,949 33,752 31,264 30,339 (*) Advance estimates are not available from the subsample panel for these business classifications. (r) Revised.

TABLE 2. PERCENT CHANGE IN ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--July 2004

Data adjusted for seasonal variatons, holiday, and trading-day differences, but not for price changes. (Percent Change) Jul Jun 2004 2004 adv. prel. from-- from-- NAICS Kind of Business Jun Jul May Jun Code 2004 2003 2004 2003 Prel. Final Final Final Retail & food Services, total.................... +0.7 +6.5 -0.5 +7.0 Total (excl. motor vehicle & parts ).......... +0.2 +7.8 +0.3 +8.9 Retail .................................. +0.7 +6.3 -0.6 +6.8 441 Motor vehicle & parts dealers.................... +2.4 +2.4 -3.0 +1.0 4411,4412 Auto & other motor veh. dealers............... +2.6 +2.4 -3.2 +0.8 442 Furniture & home furnishings stores.............. +1.1 +6.7 +2.6 +5.5 443 Electronics & appliance stores................... +0.2 +6.8 +0.7 +8.6 444 Building material & garden eq. & supplies dealers -1.1 +10.9 +0.5 +15.1 445 Food & beverage stores........................... +0.1 +3.9 +0.1 +4.3 4451 Grocery stores.................................. 0.0 +3.2 +0.1 +3.7 446 Health & personal care stores.................... -0.3 +4.6 +0.8 +6.8 447 Gasoline stations................................ -0.5 +18.6 +0.1 +21.9 448 Clothing & clothing accessories stores........... -0.1 +3.9 -0.5 +5.5 451 Sporting goods, hobby, book & music stores........ +1.3 +3.9 +0.5 +1.1 452 General merchandise stores....................... +1.0 +6.4 -0.2 +6.6 4521 Department stores (ex. L.D.).................... +0.2 -1.7 -0.7 -1.2 453 Miscellaneous stores retailers................... +1.0 +5.5 -3.3 +4.2 454 Nonstore retailers............................... +0.3 +12.2 +2.1 +12.5 722 Food services & drinking places.................. +0.6 +8.4 +0.2 +8.6 Data not adjusted for seasonal variations, holiday, trading-day differences, and price changes. (Percent Change) Jul Jun 2004 2004 adv. prel. from-- from-- NAICS Kind of Business Jun Jul May Jun Code 2004 2003 2004 2003 Prel. Final Final Final Retail & food Services, total.................... +1.9 +7.1 -2.0 +8.3 Total (excl. motor vehicle & parts ).......... +1.0 +8.7 -1.8 +10.1 Retail .................................. +1.5 +6.7 -2.0 +8.3 441 Motor vehicle & parts dealers.................... +4.8 +2.4 -2.6 +3.0 4411,4412 Auto & other motor veh. dealers................ +5.3 +2.6 -3.3 +2.7 442 Furniture & home furnishings stores.............. +3.6 +7.4 +3.8 +8.2 443 Electronics & appliance stores................... +0.2 +7.3 +4.1 +9.9 444 Building material & garden eq. & supplies dealers -9.1 +8.5 +1.6 +17.5 445 Food & beverage stores........................... +5.3 +5.6 -2.8 +5.7 4451 Grocery stores.................................. +5.1 +4.7 -2.9 +5.1 446 Health & personal care stores.................... -0.5 +4.4 -0.6 +8.4 447 Gasoline stations................................ +2.8 +19.9 -1.1 +22.7 448 Clothing & clothing accessories stores........... +2.2 +5.6 -7.4 +5.8 451 Sporting goods, hobby, book & music stores........ +0.9 +5.4 +5.8 +3.2 452 General merchandise stores....................... +2.1 +8.0 -5.7 +5.6 4521 Department stores (ex. L.D.).................... +1.1 +0.1 -6.8 -2.6 453 Miscellaneous stores retailers................... -0.8 +5.4 -6.2 +7.2 454 Nonstore retailers............................... -2.3 +10.0 +2.0 +14.9 722 Food services & drinking places.................. +5.2 +10.9 -2.4 +8.6 (NA) Not Available. SOURCE: Advance Monthly Sales for Retail Trade and Food Services--JULY 2004 (Press Release available without charge from Public Information Office, Bureau of the Census Washington, D.C. 20233). Survey methodology and measures of sampling variability are documented in the Advance Press Release. Questions concerning this report should be directed to Mr. Scott Scheleur (301) 763-2713.

Source of Data and Reliability of Estimates

Source of Data: The Census Bureau conducts the Advance Monthly Retail Trade Survey each month to 
provide an early indication of sales of retail and food service companies.  The Advance Monthly Retail 
Survey is a voluntary survey of a sub-sample of about 5,000 firms selected from the Monthly Retail Trade Survey.  
Firms responding to this survey account for approximately 65% of the dollar volume estimate.

Reliability of Estimates: The reliability of the estimates is a function of sampling and nonsampling 
errors.  The margin of sampling error, as included on page 1, gives a range about the estimate which is 
a 90% confidence interval.  If, for example, the trend estimate is +1.2% and the standard error is 0.9%, 
then the margin of sampling error is ±1.65 x 0.9% or ±1.5%, and the 90% confidence interval is -0.3% to +2.7%. 
If the interval contains 0, it is uncertain whether there was an increase or decrease.  For monthly levels, 
the coefficient of variation (CV) is given.  The resulting confidence interval is the estimated value ± 1.65 x
CV x (the estimated value). Estimates of sampling variability are given in Table 3.  Nonsampling error, on 
the other hand, can occur because of nonresponse, insufficient coverage of the universe of retail businesses, 
and response errors.  Although not directly measured, precautionary steps are taken to minimize nonsampling 
error.  Additional survey information is available at http://www.census.gov/retail. 


(1) These columns measure the difference between the estimates of trend for the same pair of data months, i.e. the difference between the Advance/Preliminary ratio and the Preliminary/Final ratio estimates. Revisions are based on estimates from the 12 most recent months.

(2) Medians are based on estimates from the 12 most recent months.
o 1st Quarter 2004 Retail E-Commerce Sales 1st Quarter 2004 Retail E-Commerce Sales


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Source: U. S. Census Bureau 
        Service Sector Statistics Division