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                                                                                         CB-03-188
FOR WIRE TRANSMISSION 8:30 A.M. ET, Thursday, December 11, 2003

ADVANCE MONTHLY SALES FOR RETAIL TRADE AND FOOD SERVICES
NOVEMBER 2003

The Census Bureau of the Department of Commerce announced today that advance estimates of U.S. retail and food services sales for November, adjusted for seasonal, holiday, and trading-day differences, but not for price changes, were $322.4 billion, an increase of 0.9 percent (±1.0%) from the previous month and up 6.9 percent (±1.0%) from November 2002. Total sales for the September through November 2003 period were up 6.9 percent (±0.5%) from the same period a year ago. The September to October 2003 percent change was revised from -0.3 percent (±1.0%) to 0.0 percent (±0.4%).

Retail trade sales were up 1.0 percent (±1.0%) from October and were 6.6 percent (±1.0%) above last year. Electronics and appliance stores were up 15.0 percent (±1.8%) from November 2002 and sales of building material and garden equipment and supplies dealers were up 11.0 percent (±2.1%) from last year.

The advance estimates are based on a subsample of the Bureau's full retail and food services sample. A stratified random sampling method is used to select approximately 5,000 retail and food services firms whose sales are then weighted and benchmarked to represent the complete universe of over three million retail and food services firms. Responding firms account for approximately 65% of the MARTS dollar volume estimate. For an explanation of the measures of sampling variability included in this report, please see the Reliability of Estimates section at the end of this page.

Percent Change in Retail and Food Services Sales

(Data adjusted for seasonal, holiday, and trading-day differences, but not for price changes)

   Month to month percent change   

The Advance Monthly Retail Sales Report for December is scheduled to be released January 15, 2004 at 8:30 a.m.

Address inquiries concerning this report to Scott Scheleur, Service Sector Statistics Division, U.S. Census Bureau, Washington, D.C. 20233. Telephone: (301) 763-2713.

This report is available the day of issue through the Department of Commerce's online Economic Bulletin Board. For information call (202) 482-1986.



TABLE 1A. ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--November 2003

Data adjusted for seasonal variations, holiday, and trading-day differences, but not for price changes. (Millions of dollars) 2003 2003 2003 2002 2002 NAICS Kind of Business Nov Oct Sep Code adv. prel. final Nov(r) Oct(r) Retail & food services, total.................... 322,356 319,495 319,621 301,630 299,924 Total (excl. motor vehicle & parts)............ 245,264 244,359 243,383 230,368 229,496 Retail ....................................... 291,577 288,813 289,594 273,522 272,197 GAFO............................................. (*) 82,512 82,423 78,562 78,988 441 Motor vehicle & parts dealers.................... 77,092 75,136 76,238 71,262 70,428 4411,4412 Auto & other motor veh. dealers................. 70,396 68,465 69,564 65,022 64,204 442 Furniture & home furnishings stores.............. 8,730 8,644 8,608 8,019 7,905 443 Electronics & appliance stores.................... 8,564 8,382 8,253 7,449 7,593 44311,13 Appl., T.V. & camera........................... (*) 6,016 5,919 5,412 5,540 44312 Computer & software stores...................... (*) 2,366 2,334 2,037 2,053 444 Building material & garden eq. & supplies dealers 28,204 28,116 27,692 25,398 25,110 4441 Building mat. & supplies dealers................ (*) 24,744 24,306 22,301 22,112 445 Food & beverage stores........................... 42,692 42,799 42,931 41,523 41,034 4451 Grocery stores.................................. 38,334 38,375 38,549 37,521 37,060 4453 Beer, wine & liquor stores...................... (*) 2,809 2,798 2,589 2,588 446 Health & personal care stores.................... 16,608 16,392 16,285 15,194 15,269 44611 Pharmacies & drug stores........................ (*) 14,055 13,972 13,013 12,946 447 Gasoline stations................................ 22,170 21,831 22,245 20,935 20,942 448 Clothing & clothing accessories stores........... 15,230 15,071 15,064 14,409 14,535 44811 Men's clothing stores........................... (*) 850 858 818 822 44812 Women's clothing stores......................... (*) 3,001 2,993 2,878 2,811 4482 Shoe stores..................................... (*) 1,873 1,849 1,810 1,793 451 Sporting goods, hobby, book & music stores....... 6,753 6,788 6,811 6,906 6,883 452 General merchandise stores....................... 40,334 40,291 40,332 38,447 38,608 4521 Department stores (ex. L.D.).................... 17,875 18,080 18,266 18,437 18,931 4521 Department stores (incl. L.D.).................. (*) (NA) (NA) (NA) (NA) 4529 Other general merchandise stores................ (*) 22,211 22,066 20,010 19,677 45291 Warehouse clubs & superstores.................. (*) 18,828 18,707 16,920 16,573 45299 All other gen. merchandise stores.............. (*) 3,383 3,359 3,090 3,104 453 Miscellaneous store retailers.................... 8,751 8,842 8,746 8,565 8,720 454 Nonstore retailers............................... 16,449 16,521 16,389 15,415 15,170 4541 Electronic shopping & mail-order houses......... (*) 10,465 10,426 9,837 9,692 722 Food services & drinking places.................. 30,779 30,682 30,027 28,108 27,727 (*) Advance estimates are not available from the subsample panel for these business classifications. (NA) Not available. (r) Revised.

TABLE 1B. ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--November 2003

Data not adjusted for seasonal variations, holiday, trading-day differences, and price changes. (In Millions of dollars and Annual Percent Change) 11 month total % Chg. 2003 2003 2003 2002 2002 NAICS Kind of Business 2003 from Nov Oct Sep Code 2002 adv. prel. final Nov Oct Retail & food services, total.................... 3,405,165 5.4 315,101 319,942 308,814 301,391 298,773 Total (excl. motor vehicle & parts)............ 2,573,564 5.2 248,447 246,109 232,933 237,574 229,121 Retail ....................................... 3,077,842 5.2 285,522 288,708 279,478 274,014 270,824 GAFO............................................. (*) (*) (*) 79,849 74,935 87,844 75,626 441 Motor vehicle & parts dealers.................... 831,601 5.8 66,654 73,833 75,881 63,817 69,652 4411,4412 Auto & other motor veh. dealers................. 759,473 6.0 60,400 66,822 69,147 57,870 63,048 44111 New car dealers................................ (*) (*) (*) 56,643 58,952 49,872 54,481 4413 Auto parts, acc. & tire stores.................. (*) (*) (*) 7,011 6,734 5,947 6,604 442 Furniture & home furnishings stores.............. 89,969 5.2 9,507 8,722 8,376 8,909 7,968 4421 Furniture stores................................ (*) (*) (*) 4,608 4,459 4,835 4,319 4422 Home furnishings stores......................... (*) (*) (*) 4,114 3,917 4,074 3,649 443 Electronics & appliance stores.................... 82,299 5.6 9,499 7,792 7,556 8,310 7,032 44311,13 Appl., T.V. & camera........................... (*) (*) (*) 5,426 5,262 6,267 4,958 44312 Computer & software stores...................... (*) (*) (*) 2,366 2,294 2,043 2,074 444 Building material & garden eq. & supplies dealers 297,428 6.6 25,609 29,814 28,143 23,771 26,687 4441 Building mat. & supplies dealers................ (*) (*) (*) 26,921 25,570 21,476 24,058 445 Food & beverage stores........................... 461,438 3.4 42,530 42,877 41,349 41,917 40,733 4451 Grocery stores.................................. 416,911 3.2 38,181 38,528 37,277 37,784 36,912 4453 Beer, wine & liquor stores...................... (*) (*) (*) 2,815 2,627 2,747 2,531 446 Health & personal care stores.................... 172,893 6.0 15,927 16,556 15,666 14,875 15,315 44611 Pharmacies & drug stores........................ (*) (*) (*) 14,238 13,497 12,753 13,024 447 Gasoline stations................................ 241,741 9.5 20,707 22,508 22,401 19,993 21,298 448 Clothing & clothing accessories stores........... 151,743 3.5 16,498 14,612 13,574 15,816 13,939 44811 Men's clothing stores........................... (*) (*) (*) 873 775 932 821 44812 Women's clothing stores......................... (*) (*) (*) 3,031 2,849 3,016 2,789 44814 Family clothing stores.......................... (*) (*) (*) 5,295 4,804 6,008 5,189 4482 Shoe stores..................................... (*) (*) (*) 1,766 1,705 1,761 1,664 451 Sporting goods, hobby, book & music stores....... 69,144 -0.9 7,563 6,109 6,375 7,901 6,133 452 General merchandise stores....................... 414,530 4.5 45,327 39,284 35,820 43,428 37,122 4521 Department stores (ex. L.D.).................... 186,387 -4.0 20,850 17,542 15,887 21,598 17,960 4521 Department stores (incl. L.D.).................. (*) (*) (*) 17,820 16,143 21,944 18,242 4529 Other general merchandise stores................ (*) (*) (*) 21,742 19,933 21,830 19,162 45291 Warehouse clubs & superstores.................. (*) (*) (*) 18,376 16,930 18,375 16,092 45299 All other gen. merchandise stores.............. (*) (*) (*) 3,366 3,003 3,455 3,070 453 Miscellaneous store retailers.................... 93,420 -0.2 8,436 9,034 8,529 8,567 8,882 454 Nonstore retailers............................... 171,636 6.9 17,265 17,567 15,808 16,710 16,063 4541 Electronic shopping & mail-order houses......... (*) (*) (*) 11,061 10,301 10,821 10,254 722 Food services & drinking places.................. 327,323 7.0 29,579 31,234 29,336 27,377 27,949 , (*) Advance estimates are not available from the subsample panel for these business classifications. (r) Revised.

TABLE 2. PERCENT CHANGE IN ESTIMATED ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--November 2003

Data adjusted for seasonal variatons, holiday, and trading-day differences, but not for price changes. (Percent Change) Nov Oct 2003 2003 adv. prel. from-- from-- NAICS Kind of Business Oct Nov Sep Oct Code 2003 2002 2003 2002 Prel. Final Final Final Retail & food Services, total.................... +0.9 +6.9 0.0 +6.5 Total (excl. motor vehicle & parts ).......... +0.4 +6.5 +0.4 +6.5 Retail .................................. +1.0 +6.6 -0.3 +6.1 441 Motor vehicle & parts dealers.................... +2.6 +8.2 -1.4 +6.7 4411,4412 Auto & other motor veh. dealers............... +2.8 +8.3 -1.6 +6.6 442 Furniture & home furnishings stores.............. +1.0 +8.9 +0.4 +9.3 443 Electronics & appliance stores................... +2.2 +15.0 +1.6 +10.4 444 Building material & garden eq. & supplies dealers +0.3 +11.0 +1.5 +12.0 445 Food & beverage stores........................... -0.3 +2.8 -0.3 +4.3 4451 Grocery stores.................................. -0.1 +2.2 -0.5 +3.5 446 Health & personal care stores.................... +1.3 +9.3 +0.7 +7.4 447 Gasoline stations................................ +1.6 +5.9 -1.9 +4.2 448 Clothing & clothing accessories stores........... +1.1 +5.7 0.0 +3.7 451 Sporting goods, hobby, book & music stores........ -0.5 -2.2 -0.3 -1.4 452 General merchandise stores....................... +0.1 +4.9 -0.1 +4.4 4521 Department stores (ex. L.D.).................... -1.1 -3.0 -1.0 -4.5 453 Miscellaneous stores retailers................... -1.0 +2.2 +1.1 +1.4 454 Nonstore retailers............................... -0.4 +6.7 +0.8 +8.9 722 Food services & drinking places.................. +0.3 +9.5 +2.2 +10.7 Data not adjusted for seasonal variations, holiday, trading-day differences, and price changes. (Percent Change) Nov Oct 2003 2003 adv. prel. from-- from-- NAICS Kind of Business Oct Nov Sep Oct Code 2003 2002 2003 2002 Prel. Final Final Final Retail & food Services, total.................... -1.5 +4.5 +3.6 +7.1 Total (excl. motor vehicle & parts ).......... +1.0 +4.6 +5.7 +7.4 Retail .................................. -1.1 +4.2 +3.3 +6.6 441 Motor vehicle & parts dealers.................... -9.7 +4.4 -2.7 +6.0 4411,4412 Auto & other motor veh. dealers................ -9.6 +4.4 -3.4 +6.0 442 Furniture & home furnishings stores.............. +9.0 +6.7 +4.1 +9.5 443 Electronics & appliance stores................... +21.9 +14.3 +3.1 +10.8 444 Building material & garden eq. & supplies dealers -14.1 +7.7 +5.9 +11.7 445 Food & beverage stores........................... -0.8 +1.5 +3.7 +5.3 4451 Grocery stores.................................. -0.9 +1.1 +3.4 +4.4 446 Health & personal care stores.................... -3.8 +7.1 +5.7 +8.1 447 Gasoline stations................................ -8.0 +3.6 +0.5 +5.7 448 Clothing & clothing accessories stores........... +12.9 +4.3 +7.6 +4.8 451 Sporting goods, hobby, book & music stores........ +23.8 -4.3 -4.2 -0.4 452 General merchandise stores....................... +15.4 +4.4 +9.7 +5.8 4521 Department stores (ex. L.D.).................... +18.9 -3.5 +10.4 -2.3 453 Miscellaneous stores retailers................... -6.6 -1.5 +5.9 +1.7 454 Nonstore retailers............................... -1.7 +3.3 +11.1 +9.4 722 Food services & drinking places.................. -5.3 +8.0 +6.5 +11.8 (NA) Not Available. SOURCE: Advance Monthly Sales for Retail Trade and Food Services--NOVEMBER 2003 (Press Release available without charge from Public Information Office, Bureau of the Census Washington, D.C. 20233). Survey methodology and measures of sampling variability are documented in the Advance Press Release. Questions concerning this report should be directed to Mr. Scott Scheleur (301) 763-2713.

Source of Data and Reliability of Estimates

Source of Data: The Census Bureau conducts the Advance Monthly Retail Trade Survey each month to 
provide an early indication of sales of retail and food service companies.  The Advance Monthly Retail 
Survey is a voluntary survey of a sub-sample of about 5,000 firms selected from the Monthly Retail Trade Survey.  
Firms responding to this survey account for approximately 65% of the dollar volume estimate.

Reliability of Estimates: The reliability of the estimates is a function of sampling and nonsampling 
errors.  The margin of sampling error, as included on page 1, gives a range about the estimate which is 
a 90% confidence interval.  If, for example, the trend estimate is +1.2% and the standard error is 0.9%, 
then the margin of sampling error is ±1.65 x 0.9% or ±1.5%, and the 90% confidence interval is -0.3% to +2.7%. 
If the interval contains 0, it is uncertain whether there was an increase or decrease.  For monthly level, 
the coefficient of variation (CV) is given.  The resulting confidence interval is the estimated 
value ± 1.65 x CV x (the estimated value). Estimates of sampling variability are given in Table 3.  
Nonsampling error, on the other hand, can occur because of nonresponse, insufficient coverage of the universe 
of retail businesses, and response errors.  Although not directly measured, precautionary steps are taken to 
minimize nonsampling error.  
Additional survey information is available at www.census.gov/svsd/www/advtable.html. 


(1) These columns measure the difference between the estimates of trend for the same pair of data months, i.e. the difference between the Advance/Preliminary ratio and the Preliminary/Final ratio estimates. Revisions are based on estimates from the 12 most recent months. (2) Medians are based on estimates from the 12 most recent months.
o 3rd Quarter 2003 Retail E-Commerce Sales 3rd Quarter 2003 Retail E-Commerce Sales


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Source: U. S. Census Bureau 
        Service Sector Statistics Division

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