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Our readers are busy. They want to scan, not read. About 79% of users scan new pages they come across; only 16% read word-by-word. Plain Language saves money, increases efficiency, and reduces the need for clarification.
Morkes, J., and Nielsen, J. (1997). Concise, Scannable, and Objective: How to Write for the Web. www.useit.com/papers/webwriting/writing.html
For more examples, go to: go.usa.gov/G2o
Plain Language at Census: www.census.gov/about/policies/plain_writing.html
“If you can’t explain something simply, you don’t understand it well.” -Albert Einstein
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