Starting your own small business is one of the bravest things an entrepreneur can do, and Census data can be invaluable to help make this task an informed, data-driven decision. This webinar provides a brief introduction to some key Census programs that can help businesses understand their markets as well as a demo of a key tool to make accessing these data easier, Census Business Builder. While we focus on starting a new business, this information can also be important to owners of existing business too who need to take a fresh look at their customers after the pandemic.