U.S. Department of Commerce


Census Acquisition Information

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Request for Information (RFI)
Local Media Buying Services in Support of 2010 Census Recruitment Efforts


The following Request for Information (RFI) is issued solely for Market Research purposes. It does not constitute a Request for Proposal (RFP) or a commitment to issue a Request for Proposal by the U.S. Census Bureau. The Census Bureau is not accepting offers at this time nor will the information provided be evaluated or considered as an offer. This RFI does not commit the Census Bureau to contract for any supply or service whatsoever. The Census Bureau is not responsible for any administrative cost incurred by a contractor in response to this RFI.


BACKGROUND

The Census Bureau requires local media buying services for placing recruitment advertisements in each of the 12 Census defined regional areas. (Click here for more information regarding the 12 Census Regional Areas). The local media buys will primarily be with traditional recruitment sources such as local newspapers (e.g. classifieds and display ads in county and community newspapers, etc.), out-of-home (e.g. billboards, posters, kiosks, mall and airport displays, bus shelters, street furniture, and other transit advertising), local radio, and local/cable TV and ethnic-targeted media. However, an ever-increasing percentage of potential job applicants will not be reached by these traditional advertising means; thus, the contractor(s) shall also facilitate non-traditional media buys (e.g. Internet advertising and other print publications such as "Penny Savers," "Shoppers," etc.), as directed.

Potential contractors shall be able to track, monitor, and report weekly to their designated Census Regional Office on all media buying activities and their associated costs. Potential contractors must have relationships with local media outlets enabling placement of the ads. In addition, local media consulting services, such as suggesting specific media outlets and providing media placement strategies to reach targeted audiences with limited advertising dollars, may be required as part of the work to be performed.

The Census Bureau anticipates that, in the event of contracting out these services, a total of twelve (12) contracts would be awarded; each targeting a specific Census regional area. Only one vendor per region would be contracted to provide services to their particular region. The vendor shall be located within its selected regional area. Preference would be given to 8a companies and small business concerns, in this order.

For more information, read the Draft Statement of Work:
      (All SOWs are in PDF format.)

Atlanta Boston Charlotte Chicago
Dallas Denver Detroit Kansas City
Los Angeles New York Philadelphia Seattle

Fill out RFI (The deadline to complete the RFI was Thursday, November 8, 2007).

new FAQs updated 10/24/07

Any questions? Please send them to: acq.2010.media.buys@census.gov



Source: U.S. Census Bureau
Acquisition Division
Last Revised: October 15, 2012

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