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2020 Census Research and Testing 2012 National Census Test Contact Strategy, Optimizing Self-Response

Component ID: #ti539776653

Overview

The Census Bureau is committed to using the Internet as a primary response option for the 2020 Census. Recent Census Bureau Internet research has developed around the Internet Push methodology, in which households do not receive a paper questionnaire in the initial mailing. Questionnaires were only sent to households who did not respond by a pre-determined date. This approach was intended to maximize self-response, while considerably reducing the mailing costs associated with a decennial census.

This test served as an opportunity to establish baseline response rate indicators that we can continue to monitor as we approach the 2020 Census. The 2012 National Census Test assessed the relative self-response rates and Internet self-response rates across various contact strategies in the presence of an Internet Push methodology. In addition to a control panel, five experimental contact strategy panels were tested, all in the presence of an Internet Push methodology.

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