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2020 Census Barriers, Attitudes, and Motivators Study (CBAMS) Focus Group Final Report

Component ID: #ti1397871960

Introduction

This report presents the findings from the 2020 Census Barriers, Attitudes, and Motivators Study (CBAMS) Focus Groups conducted among racial and ethnic minorities, those with low internet proficiency, young people who recently moved, rural residents, and audiences at risk of low self-response. We were able to observe attitudes toward the inclusion of a citizenship question on the census form because the announcement happened during fielding. Results of the focus groups will be critical to developing the creative campaign and executing it for particular audiences of concern.

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