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Contact:  Samantha O'Neil
Public Information Office
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Media Advisory — National 2010 Census Road Tour Launches in New York City

The 2010 Census Portrait of America Road Tour is part of the largest civic outreach and awareness campaign in U.S. history -- stopping and exhibiting at more than 800 events nationwide. From local parades and festivals to major sporting events like the Super Bowl and NCAA Final Four, the Road Tour will attempt to motivate America's growing and increasingly diverse population to complete and mail back the 10-question census form when it arrives in mailboxes March 15-17.

Traveling for a total of 1,547 days and more than 150,000 miles across the country, 13 road tour vehicles will provide the public with an educational, engaging and interactive experience that brings the 2010 Census to life.

Beginning at New York City's Times Square, and at each event across the country, attendees will have the opportunity to learn about the 2010 Census and understand the benefits a complete count can bring to communities everywhere; view a sample 2010 Census form and learn how the collected information is used; and contribute stories and photos to the Portrait of America project to explain why "I count!" and view messages from other Road Tour participants.

Monday, Jan. 4, 12:30 to 1 p.m. (EST) - Press Conference
Monday, Jan. 4, 1 to 6 p.m. (EST) - Public Event
Gary Locke, secretary, Department of Commerce
Robert M. Groves, director, U.S. Census Bureau
Michael R. Bloomberg, mayor, City of New York
Times Square
Broadway, north of 42nd Street
New York, NY

For more information about the 2010 Census and the Road Tour, please visit and follow us on Twitter (@2010Portrait), Facebook, MySpace, Flickr and YouTube (/uscensusbureau).

Source: U.S. Census Bureau | Public Information Office | | Last Revised: September 09, 2014