Contact: Jennifer Giles
Los Angeles Regional Census Center
FOR IMMEDIATE RELEASE: MONDAY, JAN. 4, 2010
Regional 2010 Census Road Tour Launches in Los Angeles
Los Angeles Mayor Antonio Villaraigosa helps launch the Los Angeles Region's 2010 Census Road Tour. The 2010 Census Portrait of America Road Tour is part of the largest civic outreach and awareness campaign in U.S. history -- stopping and exhibiting at more than 800 events nationwide. From local parades and festivals to major sporting events like the Super Bowl and NCAA Final Four, the Road Tour will attempt to motivate America's growing and increasingly diverse population to complete and mail back the 10-question census form when it arrives in mailboxes March 15-17.
Traveling for a total of 1,547 days and more than 150,000 miles across the country, 13 road tour vehicles will provide the public with an educational, engaging and interactive experience that brings the 2010 Census to life.
The Los Angeles regional vehicle, "L.A. Confidential," will travel around Southern California. At each event, attendees will have the opportunity to learn about the 2010 Census and understand the benefits a complete count can bring to communities everywhere; view a sample 2010 Census form and learn how the collected information is used; and contribute stories and photos to the Portrait of America project to explain why "I count!" and view messages from other Road Tour participants.
Monday, Jan. 4, 1 p.m. (PST)
Antonio Villaraigosa, mayor, Los Angeles
Los Angeles City Hall
200 North Spring Street
Los Angeles, CA 90012