Pepin County, Wisconsin
Owner-occupied housing unit rate, 2020-2024 83.0%
People
Population
Population estimates, July 1, 2025, (V2025) 7,513
Population estimates, July 1, 2024, (V2024) 7,555
Population estimates base, April 1, 2020, (V2025) 7,326
Population estimates base, April 1, 2020, (V2024) 7,321
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 2.6%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 3.2%
Population, Census, April 1, 2020 7,318
Population, Census, April 1, 2010 7,469
Age and Sex
Persons under 5 years, percent 5.5%
Persons under 18 years, percent 21.9%
Persons 65 years and over, percent 25.7%
Female persons, percent 49.1%
Race and Hispanic Origin
White alone, percent 97.3%
Black alone, percent(a) 0.6%
American Indian and Alaska Native alone, percent(a) 0.4%
Asian alone, percent(a) 0.7%
Native Hawaiian and Other Pacific Islander alone, percent(a) Z
Two or More Races, percent 1.0%
Hispanic or Latino, percent(b) 3.0%
White alone, not Hispanic or Latino, percent 94.8%
Population Characteristics
Veterans, 2020-2024 406
Foreign-born persons, percent, 2020-2024 1.8%
Housing
Housing Units, July 1, 2025, (V2025) 3,666
Owner-occupied housing unit rate, 2020-2024 83.0%
Median value of owner-occupied housing units, 2020-2024 $214,800
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,481
Median selected monthly owner costs - without a mortage, 2020-2024 $621
Median gross rent, 2020-2024 $869
Building Permits, 2025 30
Families & Living Arrangements
Households, 2020-2024 3,046
Persons per household, 2020-2024 2.41
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 93.5%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 6.1%
Computer and Internet Use
Households with a computer, percent, 2020-2024 92.6%
Households with a broadband Internet subscription, percent, 2020-2024 85.8%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 94.1%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 23.0%
Health
With a disability, under age 65 years, percent, 2020-2024 8.6%
Persons without health insurance, under age 65 years, percent 7.4%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 61.5%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 57.6%
Total accommodation and food services sales, 2022 ($1,000)(c) D
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) D
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 11,735
Total retail sales, 2022 ($1,000)(c) 92,142
Total retail sales per capita, 2022(c) $12,489
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 25.2
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $75,256
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $39,335
Persons in poverty, percent 11.0%
Businesses
Businesses
Total employer establishments, 2023 209
Total employment, 2023 1,649
Total annual payroll, 2023 ($1,000) 84,852
Total employment, percent change, 2022-2023 14.0%
Total nonemployer establishments, 2023 665
All employer firms, Reference year 2023 203
Male-owned employer firms, Reference year 2023 S
Female-owned employer firms, Reference year 2023 S
Minority-owned employer firms, Reference year 2023 S
Nonminority-owned employer firms, Reference year 2023 S
Veteran-owned employer firms, Reference year 2023 S
Nonveteran-owned employer firms, Reference year 2023 S
Geography
Geography
Population per square mile, 2020 31.5
Population per square mile, 2010 32.2
Land area in square miles, 2020 232.01
Land area in square miles, 2010 231.98
FIPS Code 55091