Portage County, Wisconsin
Population estimates, July 1, 2025, (V2025) 71,943
People
Population
Population estimates, July 1, 2025, (V2025) 71,943
Population estimates, July 1, 2024, (V2024) 72,040
Population estimates base, April 1, 2020, (V2025) 70,380
Population estimates base, April 1, 2020, (V2024) 70,375
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 2.2%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 2.4%
Population, Census, April 1, 2020 70,377
Population, Census, April 1, 2010 70,019
Age and Sex
Persons under 5 years, percent 4.1%
Persons under 18 years, percent 18.0%
Persons 65 years and over, percent 19.3%
Female persons, percent 49.5%
Race and Hispanic Origin
White alone, percent 93.0%
Black alone, percent(a) 1.2%
American Indian and Alaska Native alone, percent(a) 0.6%
Asian alone, percent(a) 3.4%
Native Hawaiian and Other Pacific Islander alone, percent(a) 0.1%
Two or More Races, percent 1.7%
Hispanic or Latino, percent(b) 4.6%
White alone, not Hispanic or Latino, percent 89.1%
Population Characteristics
Veterans, 2020-2024 3,794
Foreign-born persons, percent, 2020-2024 3.1%
Housing
Housing Units, July 1, 2025, (V2025) 32,398
Owner-occupied housing unit rate, 2020-2024 69.7%
Median value of owner-occupied housing units, 2020-2024 $243,100
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,561
Median selected monthly owner costs - without a mortage, 2020-2024 $608
Median gross rent, 2020-2024 $940
Building Permits, 2025 244
Families & Living Arrangements
Households, 2020-2024 29,679
Persons per household, 2020-2024 2.29
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 85.8%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 4.8%
Computer and Internet Use
Households with a computer, percent, 2020-2024 95.4%
Households with a broadband Internet subscription, percent, 2020-2024 92.5%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 94.5%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 34.0%
Health
With a disability, under age 65 years, percent, 2020-2024 8.9%
Persons without health insurance, under age 65 years, percent 5.8%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 66.3%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 63.1%
Total accommodation and food services sales, 2022 ($1,000)(c) 147,908
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 388,749
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 351,690
Total retail sales, 2022 ($1,000)(c) 1,348,687
Total retail sales per capita, 2022(c) $19,094
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 19.5
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $76,070
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $40,191
Persons in poverty, percent 10.5%
Businesses
Businesses
Total employer establishments, 2023 1,715
Total employment, 2023 29,656
Total annual payroll, 2023 ($1,000) 1,624,452
Total employment, percent change, 2022-2023 3.9%
Total nonemployer establishments, 2023 4,429
All employer firms, Reference year 2023 1,047
Male-owned employer firms, Reference year 2023 518
Female-owned employer firms, Reference year 2023 106
Minority-owned employer firms, Reference year 2023 S
Nonminority-owned employer firms, Reference year 2023 805
Veteran-owned employer firms, Reference year 2023 14
Nonveteran-owned employer firms, Reference year 2023 825
Geography
Geography
Population per square mile, 2020 87.9
Population per square mile, 2010 87.4
Land area in square miles, 2020 800.87
Land area in square miles, 2010 800.68
FIPS Code 55097