Winnebago County, Wisconsin
Population estimates, July 1, 2025, (V2025) 174,218
People
Population
Population estimates, July 1, 2025, (V2025) 174,218
Population estimates, July 1, 2024, (V2024) 173,307
Population estimates base, April 1, 2020, (V2025) 171,740
Population estimates base, April 1, 2020, (V2024) 171,718
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 1.4%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 0.9%
Population, Census, April 1, 2020 171,730
Population, Census, April 1, 2010 166,994
Age and Sex
Persons under 5 years, percent 4.8%
Persons under 18 years, percent 19.7%
Persons 65 years and over, percent 18.3%
Female persons, percent 49.3%
Race and Hispanic Origin
White alone, percent 89.9%
Black alone, percent(a) 3.3%
American Indian and Alaska Native alone, percent(a) 0.8%
Asian alone, percent(a) 3.7%
Native Hawaiian and Other Pacific Islander alone, percent(a) 0.1%
Two or More Races, percent 2.3%
Hispanic or Latino, percent(b) 5.4%
White alone, not Hispanic or Latino, percent 85.3%
Population Characteristics
Veterans, 2020-2024 9,303
Foreign-born persons, percent, 2020-2024 3.5%
Housing
Housing Units, July 1, 2025, (V2025) 78,867
Owner-occupied housing unit rate, 2020-2024 65.8%
Median value of owner-occupied housing units, 2020-2024 $225,800
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,494
Median selected monthly owner costs - without a mortage, 2020-2024 $656
Median gross rent, 2020-2024 $965
Building Permits, 2025 682
Families & Living Arrangements
Households, 2020-2024 72,667
Persons per household, 2020-2024 2.27
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 86.9%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 5.9%
Computer and Internet Use
Households with a computer, percent, 2020-2024 95.7%
Households with a broadband Internet subscription, percent, 2020-2024 91.6%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 94.4%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 31.1%
Health
With a disability, under age 65 years, percent, 2020-2024 9.1%
Persons without health insurance, under age 65 years, percent 5.4%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 65.7%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 62.0%
Total accommodation and food services sales, 2022 ($1,000)(c) 384,930
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 1,661,505
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 706,043
Total retail sales, 2022 ($1,000)(c) 2,842,951
Total retail sales per capita, 2022(c) $16,656
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 19.4
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $74,925
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $40,938
Persons in poverty, percent 9.8%
Businesses
Businesses
Total employer establishments, 2023 3,784
Total employment, 2023 91,036
Total annual payroll, 2023 ($1,000) 5,594,124
Total employment, percent change, 2022-2023 1.0%
Total nonemployer establishments, 2023 10,011
All employer firms, Reference year 2023 2,457
Male-owned employer firms, Reference year 2023 1,288
Female-owned employer firms, Reference year 2023 424
Minority-owned employer firms, Reference year 2023 208
Nonminority-owned employer firms, Reference year 2023 1,770
Veteran-owned employer firms, Reference year 2023 51
Nonveteran-owned employer firms, Reference year 2023 1,933
Geography
Geography
Population per square mile, 2020 395.1
Population per square mile, 2010 384.3
Land area in square miles, 2020 434.70
Land area in square miles, 2010 434.49
FIPS Code 55139