Grand Traverse County, Michigan
Population estimates, July 1, 2024, (V2024) 96,625
People
Population
Population estimates, July 1, 2025, (V2025) 96,729
Population estimates, July 1, 2024, (V2024) 96,625
Population estimates base, April 1, 2020, (V2025) 95,248
Population estimates base, April 1, 2020, (V2024) 95,249
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 1.6%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 1.4%
Population, Census, April 1, 2020 95,238
Population, Census, April 1, 2010 86,986
Age and Sex
Persons under 5 years, percent 4.6%
Persons under 18 years, percent 18.9%
Persons 65 years and over, percent 23.5%
Female persons, percent 50.4%
Race and Hispanic Origin
White alone, percent 94.6%
Black alone, percent(a) 0.9%
American Indian and Alaska Native alone, percent(a) 1.2%
Asian alone, percent(a) 1.0%
Native Hawaiian and Other Pacific Islander alone, percent(a) 0.1%
Two or More Races, percent 2.1%
Hispanic or Latino, percent(b) 3.5%
White alone, not Hispanic or Latino, percent 91.6%
Population Characteristics
Veterans, 2020-2024 5,110
Foreign-born persons, percent, 2020-2024 2.0%
Housing
Housing Units, July 1, 2025, (V2025) 49,045
Owner-occupied housing unit rate, 2020-2024 77.2%
Median value of owner-occupied housing units, 2020-2024 $339,400
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,566
Median selected monthly owner costs - without a mortage, 2020-2024 $579
Median gross rent, 2020-2024 $1,288
Building Permits, 2025 475
Families & Living Arrangements
Households, 2020-2024 40,287
Persons per household, 2020-2024 2.34
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 88.7%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 2.4%
Computer and Internet Use
Households with a computer, percent, 2020-2024 96.6%
Households with a broadband Internet subscription, percent, 2020-2024 91.9%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 95.7%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 40.6%
Health
With a disability, under age 65 years, percent, 2020-2024 8.7%
Persons without health insurance, under age 65 years, percent 5.1%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 63.8%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 58.8%
Total accommodation and food services sales, 2022 ($1,000)(c) 488,551
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 1,626,052
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 184,192
Total retail sales, 2022 ($1,000)(c) 3,407,631
Total retail sales per capita, 2022(c) $35,386
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 20.6
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $81,647
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $45,034
Persons in poverty, percent 8.4%
Businesses
Businesses
Total employer establishments, 2023 3,549
Total employment, 2023 47,454
Total annual payroll, 2023 ($1,000) 2,806,289
Total employment, percent change, 2022-2023 3.2%
Total nonemployer establishments, 2023 10,581
All employer firms, Reference year 2023 2,871
Male-owned employer firms, Reference year 2023 S
Female-owned employer firms, Reference year 2023 S
Minority-owned employer firms, Reference year 2023 22
Nonminority-owned employer firms, Reference year 2023 S
Veteran-owned employer firms, Reference year 2023 91
Nonveteran-owned employer firms, Reference year 2023 S
Geography
Geography
Population per square mile, 2020 205.1
Population per square mile, 2010 187.3
Land area in square miles, 2020 464.34
Land area in square miles, 2010 464.33
FIPS Code 26055